At a Glance
- Tasks: Drive impactful marketing strategies for innovative SaaS products in the energy sector.
- Company: Join Aurora Energy Research, a leader in energy transition software solutions.
- Benefits: Enjoy private medical insurance, dental cover, and flexible hybrid working options.
- Other info: Collaborative culture with opportunities for professional growth and a fun work environment.
- Why this job: Make a real difference in the energy industry while developing your marketing skills.
- Qualifications: 3+ years in SaaS marketing with strong copywriting and analytical skills.
The predicted salary is between 36000 - 60000 € per year.
We’re looking for a technically-minded strategic marketer to critically impact the success of our software portfolio. You will take ownership of clearly communicating our SaaS products’ value propositions to clients and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry. Our bankable software products and services help energy market participants facilitate project finance and understand risks to shape the energy transition.
You will take evidence-based planning decisions and execute multi-channel campaigns and lead gen campaigns considering the full marketing mix. You will also own and develop the software area of our website, help grow our social media following and activity, and explore SEO and paid advertising to widen the reach of our efforts. You will be directly working with the Technical Sales team and closely collaborate with our global Marketing and Communications team as well as other regional marketing specialists within the organisation.
To become a successful candidate, you will have prior experience with SaaS marketing, a sound understanding of content marketing strategies, and importantly, the eagerness to learn about energy markets and our software. You will work in a dynamic, stimulating, demanding, and collaborative environment with development potential and a fun social culture, where we take our work seriously but ourselves less so.
Key Responsibilities- Develop and articulate compelling, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments.
- Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns.
- Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio.
- Facilitate the direct handover of generated leads to our sales team.
- Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
- Collaborate with product, sales, and customer success teams to align marketing efforts.
- Produce marketing collateral including website copy, case studies, whitepapers, and presentations.
- Develop and execute go-to-market strategies for software products and feature launches.
- Support sales enablement with tools, training materials, and product insights.
- Conduct market, customer, and competitive research to inform marketing strategy.
- 3+ years working in SaaS/tech marketing.
- Experience in B2B content/ABM marketing.
- Commercially focused: anticipate, identify, and satisfy client needs profitably.
- A good balance of superlative copywriting skills and creative flair.
- An analytical mindset, optimising efforts based on evidence.
- Confident and persuasive, contributing to discussions with colleagues of all levels.
- Outstanding written and verbal communication.
- A great team player.
- Enthusiasm and curiosity about the energy transition.
- Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.
- CIM member: Affiliate or Associate ACIM.
- Experience of CRO, SEO, SEM and paid media.
- Experience of marketing subscription software, ideally in the energy industry.
- An interest in making a positive contribution to the global energy transformation.
- PowerPoint and Excel proficiency.
- Private Medical Insurance
- Dental Insurance
- Parental Support
- Salary‑Exchange Pension
- Employee Assistance Programme (EAP)
- Local Oxford Discounts
- Cycle‑to‑work Scheme
- Flu Jabs
The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.
Application processApplications must be submitted using the link provided. We are unable to accept applications via email, telephone, or social media platforms. Applications submitted through any other channel will not be reviewed. Please provide your résumé/CV, a personal summary, your salary expectations, and your notice period.
We are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in‑office/home working and potentially adjustable working hours. Let’s discuss what works for you and AER during the interview process.
Sr. Software Marketing Executive employer: Aurora Energy Research
Aurora Energy Research is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a meaningful impact in the energy sector. With a strong focus on employee growth, we offer comprehensive benefits including private medical insurance, dental coverage, and a cycle-to-work scheme, all while promoting a fun and supportive environment where innovation thrives. Join us in our Oxford office to be part of a team that values creativity and strategic thinking, as we lead the charge in transforming the global energy landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Software Marketing Executive
✨Tip Number 1
Get to know the company inside out! Research Aurora Energy Research, their software products, and the energy market. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own compelling stories. Focus on your SaaS marketing experience and how it aligns with the role. We want to hear about your successes and how you can bring value to their team!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Sr. Software Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sr. Software Marketing Executive role. Highlight your SaaS marketing experience and any relevant projects that showcase your skills in developing compelling value propositions.
Craft a Personal Summary:Your personal summary is your chance to shine! Use it to express your enthusiasm for the energy transition and how your background aligns with our mission at Aurora Energy Research. Keep it engaging and authentic!
Showcase Your Skills:Don’t forget to highlight your copywriting prowess and analytical mindset. Mention specific tools or strategies you've used in past roles, especially those related to B2B content marketing and lead generation.
Apply Through Our Website:Remember, we only accept applications through our website. So, make sure you submit your CV, personal summary, salary expectations, and notice period there. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Aurora Energy Research
✨Know Your SaaS Inside Out
Before the interview, dive deep into Aurora's software products like CHRONOS and ORIGIN. Understand their unique value propositions and how they fit into the energy market. This knowledge will help you articulate compelling messaging during your interview.
✨Showcase Your Marketing Savvy
Prepare to discuss your previous experience in SaaS marketing, especially in B2B content and account-based marketing. Bring examples of successful campaigns you've executed and be ready to explain how you used data to drive decisions.
✨Demonstrate Collaboration Skills
Since the role involves working closely with sales and product teams, think of examples where you've successfully collaborated across departments. Highlight your ability to align marketing efforts with sales goals and customer success.
✨Be Curious About the Energy Transition
Show your enthusiasm for the energy sector by discussing current trends and challenges in the industry. Prepare thoughtful questions about how Aurora's products contribute to the energy transition, demonstrating your eagerness to learn and grow in this field.
