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- Tasks: Drive marketing strategies for innovative SaaS products in the energy sector.
- Company: Join Aurora Energy Research, a leader in energy transition software.
- Benefits: Enjoy private medical insurance, dental cover, and flexible working options.
- Why this job: Make a real impact in the energy industry while developing your marketing skills.
- Qualifications: 3+ years in SaaS marketing with strong copywriting and analytical skills.
- Other info: Collaborative culture with opportunities for growth and a fun work environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a technically-minded strategic marketer to critically impact the success of our software portfolio. You will take ownership of clearly communicating our SaaS products’ value propositions to clients and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry. Our bankable software products and services help energy market participants facilitate project finance and understand risks to shape the energy transition.
You will take evidence-based planning decisions and execute multi-channel campaigns and lead gen campaigns considering the full marketing mix. You will also own and develop the software area of our website, help grow our social media following and activity, and explore SEO and paid advertising to widen the reach of our efforts. You will be directly working with the Technical Sales team and closely collaborate with our global Marketing and Communications team as well as other regional marketing specialists within the organisation.
To become a successful candidate, you will have prior experience with SaaS marketing, a sound understanding of content marketing strategies, and importantly, the eagerness to learn about energy markets and our software. You will work in a dynamic, stimulating, demanding, and collaborative environment with development potential and a fun social culture, where we take our work seriously but ourselves less so.
Key Responsibilities- Develop and articulate compelling, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments.
- Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns.
- Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio.
- Facilitate the direct handover of generated leads to our sales team.
- Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
- Collaborate with product, sales, and customer success teams to align marketing efforts.
- Produce marketing collateral including website copy, case studies, whitepapers, and presentations.
- Develop and execute go-to-market strategies for software products and feature launches.
- Support sales enablement with tools, training materials, and product insights.
- Conduct market, customer, and competitive research to inform marketing strategy.
- 3+ years working in SaaS/tech marketing.
- Experience in B2B content/ABM marketing.
- Commercially focused: anticipate, identify, and satisfy client needs profitably.
- A good balance of superlative copywriting skills and creative flair.
- An analytical mindset, optimising efforts based on evidence.
- Confident and persuasive, contributing to discussions with colleagues of all levels.
- Outstanding written and verbal communication.
- A great team player.
- Enthusiasm and curiosity about the energy transition.
- Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.
- CIM member: Affiliate or Associate ACIM.
- Experience of CRO, SEO, SEM and paid media.
- Experience of marketing subscription software, ideally in the energy industry.
- An interest in making a positive contribution to the global energy transformation.
- PowerPoint and Excel proficiency.
- Private Medical Insurance
- Dental Insurance
- Parental Support
- Salary‑Exchange Pension
- Employee Assistance Programme (EAP)
- Local Oxford Discounts
- Cycle‑to‑work Scheme
- Flu Jabs
The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.
Application processApplications must be submitted using the link provided. We are unable to accept applications via email, telephone, or social media platforms. Applications submitted through any other channel will not be reviewed. Please provide your résumé/CV, a personal summary, your salary expectations, and your notice period.
We are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in‑office/home working and potentially adjustable working hours. Let’s discuss what works for you and AER during the interview process.
Technical Sales Marketing Lead in Oxford employer: Aurora Energy Research
Contact Detail:
Aurora Energy Research Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Sales Marketing Lead in Oxford
✨Tip Number 1
Get to know the company inside out! Research Aurora Energy Research, their software products, and the energy market. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own questions about the role and company culture. This shows you're engaged and ready to contribute to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Aurora.
We think you need these skills to ace Technical Sales Marketing Lead in Oxford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Technical Sales Marketing Lead. Highlight your SaaS marketing experience and any relevant projects that showcase your skills in developing compelling value propositions.
Craft a Personal Summary: Your personal summary is your chance to shine! Use it to express your enthusiasm for the energy transition and how your background aligns with our mission at Aurora. Keep it concise but impactful!
Showcase Your Creativity: Don’t shy away from showing off your creative flair in your application. Whether it’s through your writing style or examples of past campaigns, let us see how you can bring fresh ideas to our marketing strategies.
Follow Application Guidelines: Remember, we only accept applications through our website. Make sure to include all required documents like your CV, personal summary, salary expectations, and notice period to avoid any hiccups in the process!
How to prepare for a job interview at Aurora Energy Research
✨Know Your SaaS Inside Out
Before the interview, make sure you thoroughly understand the SaaS products offered by the company. Familiarise yourself with their value propositions and how they fit into the energy market. This will help you articulate your thoughts clearly and show that you're genuinely interested in their offerings.
✨Showcase Your Marketing Savvy
Prepare to discuss your previous experience in B2B content and account-based marketing. Bring examples of successful campaigns you've executed, especially those that involved lead generation and nurturing. This will demonstrate your ability to drive demand and align with the company's goals.
✨Be Ready for Collaboration Questions
Since the role involves working closely with various teams, be prepared to discuss how you've collaborated in the past. Think of specific instances where you worked with sales, product, or customer success teams to achieve a common goal. Highlight your teamwork skills and adaptability.
✨Demonstrate Your Analytical Mindset
The company values evidence-based decision-making, so come prepared with examples of how you've used data to inform your marketing strategies. Discuss any tools or methodologies you've employed to optimise campaigns, and be ready to talk about the results you achieved.
