At a Glance
- Tasks: Create impactful marketing strategies for innovative SaaS products in the energy sector.
- Company: Join a forward-thinking company dedicated to transforming the energy industry.
- Benefits: Enjoy private medical insurance, flexible working, and local discounts.
- Other info: Hybrid work environment with excellent career growth opportunities.
- Why this job: Make a real difference in the energy transition while developing your marketing skills.
- Qualifications: 3+ years in SaaS marketing with strong copywriting and creative skills.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a technically-minded strategic marketer to critically impact the success of our software portfolio. You will take ownership of clearly communicating our SaaS products' value propositions to clients and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry.
Our bankable software products and services help energy market participants facilitate project finance and understand risks to shape the energy transition. Already launched in several markets globally, Aurora offers CHRONOS, ORIGIN, AMUN, SOLARIS and LUMUS PPA. We are releasing those and other SaaS products across even more regions!
Key Responsibilities- Lead the creation of visually compelling, on-brand marketing materials.
- Develop and articulate effective, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments.
- Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns.
- Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio.
- Facilitate the direct handover of generated leads to our sales team.
- Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
- Collaborate with product, sales, and client solution teams to align marketing efforts.
- Produce marketing collateral including website copy, case studies, whitepapers, and presentations.
- Develop and execute go-to-market strategies for software products and feature launches.
- Support sales enablement with tools, training materials, and product insights.
- Conduct market, customer, and competitive research to inform marketing strategy.
- Proven track record of creating visually compelling, on-brand marketing materials combined with a strong balance of exceptional copywriting skills and creative flair.
- 3+ years of experience in SaaS/tech marketing.
- Experience in B2B content and ABM marketing.
- Commercially focused, with the ability to anticipate, identify, and satisfy client needs profitably.
- Excellent organizational and time management abilities combined with the ability to prioritize workload and meet deadlines in a fast-paced environment.
- Analytical mindset, optimising efforts based on data and evidence.
- High level of attention to detail and accuracy.
- Outstanding written and verbal communication skills.
- Confident and persuasive, with the ability to contribute to discussions with colleagues at all levels.
- High attention to detail, with the ability to switch fluently between high-level strategic considerations and detailed implementation.
- Continuous improvement mindset with experience optimizing processes.
- Professionalism, integrity, and sound judgement and a great team player.
- Enthusiasm and curiosity about the energy transition.
- 2+ years in SaaS marketing in a start-up environment.
- Experience of marketing subscription software, ideally in the energy industry.
- PowerPoint proficiency together with experience of CRO, SEO, SEM and paid media.
- Demonstrated experience mentoring others.
- CIM member: Affiliate or Associate ACIM.
- An interest in making a positive contribution to the global energy transformation.
- Private Medical Insurance
- Dental Insurance
- Parental Support
- Salary-Exchange Pension
- Employee Assistance Programme (EAP)
- Local Oxford Discounts
- Cycle-to-work Scheme
- Flu Jabs
At AER, we are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in-office/home working and potentially adjustable working hours. Let's discuss what works for you and AER during the interview process.
The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.
To apply, please submit your Résumé / CV, a personal summary, your salary expectations and please inform us of your notice period. Unfortunately, we are unable to accept applications via email, telephone, or social media platforms. To be considered for this position, please submit your application using the link provided. Applications submitted through any other channel will not be reviewed.
Growth & Product Marketing Specialist - Software in Oxford employer: Aurora Energy Research
Aurora Energy Research is an exceptional employer located in the vibrant city of Oxford, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from comprehensive private medical and dental insurance, alongside ample opportunities for professional growth within the rapidly evolving energy sector. Joining our AI and Data Engineering team means being part of a mission-driven organisation dedicated to transforming energy markets while working with cutting-edge technology.
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Product Marketing Specialist - Software in Oxford
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own. Think about how your skills align with their needs, especially in SaaS marketing and the energy sector.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Growth & Product Marketing Specialist - Software in Oxford
Some tips for your application 🫡
Craft a Compelling CV:Make sure your CV stands out by highlighting your experience in SaaS marketing and your knack for creating visually appealing materials. We want to see how you've made an impact in previous roles, so don't hold back!
Personal Summary is Key:Your personal summary should reflect your passion for the energy transition and your strategic mindset. Use this space to show us why you're the perfect fit for our team and how you can help us make waves in the industry.
Showcase Your Skills:Don’t forget to mention your copywriting skills and any experience with B2B content or ABM marketing. We’re looking for someone who can communicate value propositions clearly, so let us know how you’ve done this in the past!
Apply Through Our Website:Remember, we only accept applications through our website. So, make sure to submit your CV, personal summary, salary expectations, and notice period using the link provided. We can't wait to hear from you!
How to prepare for a job interview at Aurora Energy Research
✨Know Your SaaS Inside Out
Before the interview, dive deep into the specifics of the software products you'll be marketing. Understand their unique value propositions and how they fit into the energy industry. This knowledge will help you articulate your ideas clearly and show your genuine interest in the role.
✨Showcase Your Creative Flair
Prepare examples of visually compelling marketing materials you've created in the past. Whether it's case studies, presentations, or website copy, having tangible examples will demonstrate your skills and creativity, which are crucial for this position.
✨Understand the Market Landscape
Research the current trends in the energy sector and how SaaS products are shaping the industry. Be ready to discuss your insights during the interview, as this will highlight your analytical mindset and ability to align marketing strategies with market needs.
✨Prepare for Collaborative Discussions
Since the role involves working closely with sales and product teams, think about how you can contribute to cross-departmental discussions. Prepare questions that show your willingness to collaborate and your understanding of how marketing supports sales efforts.
