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- Tasks: Drive impactful marketing strategies for innovative SaaS products in the energy sector.
- Company: Join a dynamic team at a leading software company focused on energy transition.
- Benefits: Enjoy flexible working, private medical insurance, and a fun social culture.
- Why this job: Make a real difference in the energy industry while developing your marketing skills.
- Qualifications: 3+ years in SaaS marketing with strong copywriting and analytical skills.
- Other info: Collaborative environment with opportunities for growth and international engagement.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a technically-minded strategic marketer to critically impact the success of our software portfolio. You will take ownership of clearly communicating our SaaS products’ value propositions to clients and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry. Our bankable software products and services help energy market participants facilitate project finance and understand risks to shape the energy transition.
You will take evidence-based planning decisions and execute multi-channel campaigns and lead gen campaigns considering the full marketing mix. You will also own and develop the software area of our website, help grow our social media following and activity, and explore SEO and paid advertising to widen the reach of our efforts. You will be directly working with the Technical Sales team and closely collaborate with our global Marketing and Communications team as well as other regional marketing specialists within the organisation.
To become a successful candidate, you will have prior experience with SaaS marketing, a sound understanding of content marketing strategies, and importantly, the eagerness to learn about energy markets and our software. You will work in a dynamic, stimulating, demanding, and collaborative environment with development potential and a fun social culture, where we take our work seriously but ourselves less so.
Key Responsibilities- Develop and articulate compelling, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments.
- Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns.
- Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio.
- Facilitate the direct handover of generated leads to our sales team.
- Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
- Collaborate with product, sales, and customer success teams to align marketing efforts.
- Produce marketing collateral including website copy, case studies, whitepapers, and presentations.
- Develop and execute go-to-market strategies for software products and feature launches.
- Support sales enablement with tools, training materials, and product insights.
- Conduct market, customer, and competitive research to inform marketing strategy.
Required attributes:
- 3+ years working in SaaS/tech marketing.
- Experience in B2B content/ABM marketing.
- Commercially focused: anticipate, identify, and satisfy client needs profitably.
- A good balance of superlative copywriting skills and creative flair.
- An analytical mindset, optimising efforts based on evidence.
- Confident and persuasive, contributing to discussions with colleagues of all levels.
- Outstanding written and verbal communication.
- A great team player.
- Enthusiasm and curiosity about the energy transition.
- Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.
Desired attributes:
- CIM member: Affiliate or Associate ACIM.
- Experience of CRO, SEO, SEM and paid media.
- Experience of marketing subscription software, ideally in the energy industry.
- An interest in making a positive contribution to the global energy transformation.
- PowerPoint and Excel proficiency.
- Private Medical Insurance
- Dental Insurance
- Parental Support
- Salary-Exchange Pension
- Employee Assistance Programme (EAP)
- Local Oxford Discounts
- Cycle-to-work Scheme
- Flu Jabs
At AER, we are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in-office/home working and potentially adjustable working hours. Let’s discuss what works for you and AER during the interview process.
The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.
To apply, please submit your Résumé / CV, a personal summary, your salary expectations and please inform us of your notice period. Unfortunately, we are unable to accept applications via email, telephone, or social media platforms. To be considered for this position, please submit your application using the link provided. Applications submitted through any other channel will not be reviewed.
Sr. Software Marketing Executive employer: Aurora Energy Research Limited
Contact Detail:
Aurora Energy Research Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Software Marketing Executive
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This way, when you get that interview, you can show off your knowledge and passion for their software solutions.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with their needs, especially in SaaS marketing. Practise articulating your value propositions clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the energy transition.
We think you need these skills to ace Sr. Software Marketing Executive
Some tips for your application 🫡
Show Your SaaS Savvy: Make sure to highlight your experience in SaaS marketing. We want to see how you've successfully communicated value propositions and driven demand generation in your previous roles. This is your chance to shine!
Tailor Your Message: When crafting your personal summary, tailor it to reflect the energy industry and our software products. We love seeing candidates who understand our market segments and can articulate their insights clearly.
Be Creative with Your Copy: Your written application should showcase your copywriting skills. Use a creative flair to make your résumé and cover letter stand out, while still keeping it professional. Remember, we appreciate a good balance!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the only way we’ll be able to review your application, so make sure you follow this step to get your foot in the door.
How to prepare for a job interview at Aurora Energy Research Limited
✨Know Your SaaS Inside Out
Before the interview, make sure you thoroughly understand the SaaS products mentioned in the job description. Familiarise yourself with their value propositions and how they fit into the energy market. This will help you articulate your thoughts clearly and show that you're genuinely interested in the role.
✨Showcase Your Marketing Savvy
Prepare to discuss your previous experience in B2B content and account-based marketing. Bring examples of successful campaigns you've executed, especially those that involved multi-channel strategies. This will demonstrate your ability to drive demand generation and lead nurturing effectively.
✨Be Ready for Collaboration Questions
Since the role involves working closely with various teams, be prepared to discuss how you've collaborated with sales, product, and customer success teams in the past. Share specific instances where your teamwork led to successful outcomes, highlighting your communication skills and adaptability.
✨Demonstrate Your Analytical Mindset
The company values an analytical approach, so come prepared with examples of how you've used data to inform your marketing strategies. Discuss any tools or methods you've employed to optimise campaigns based on evidence, showcasing your ability to balance creativity with analysis.