Marketing Manager (Maternity Cover) in Birmingham

Marketing Manager (Maternity Cover)

• Job Salary: £37,500 per annum
• Team: Client Partnerships
• Contract Term: Fixed-term maternity cover (12 months)
• Location: Hybrid (office base is in Birmingham City Centre)
• Hours: 37.5 hours per week, Monday to Friday

Role purpose: To lead Auriga’s marketing and communications during a period of maternity leave, strengthening our profile across key sectors and supporting partnership growth. The role combines strategic content, design and digital delivery to support Auriga’s growth and brand positioning.

Reports to: Head of Client Partnerships

Direct reports: Marketing Executive

Key relationships: External stakeholders including clients and Trustees, Senior Leadership Team, Client Partnerships Team, Service Delivery Team

Role responsibilities will include but are not limited to:

• Marketing Strategy: Execute a comprehensive marketing strategy that aligns with the organisation’s goals and objectives. This includes developing and delivering marketing plans to engage target audiences, and aligning marketing campaigns with new business development priorities, supporting growth within target sectors and helping to generate a sustainable pipeline of opportunities.
• Line management: Line-manage and develop the marketing team.
• Stakeholders: manage suppliers and external relationships. Work with internal teams, such as Client Partnerships, Service Delivery, the Senior Leadership Team, so that marketing supports the wider organisation’s goals.
• Sector horizon scanning: Carry out regular horizon scanning of legislative, regulatory, policy, and funding developments in key sectors. Report the emerging risks and opportunities to inform business planning, strategy and risk management.
• Thought leadership & content writing: Respond quickly to key news, policy and funding developments by drafting timely thought leadership content, including opinion pieces, blogs, articles and LinkedIn posts. Work closely with the CEO and senior leadership team to shape their views into content, turning policy and sector news into accessible content for a range of audiences.
• Design & Branding: Oversee all Auriga brand touchpoints across digital and print, making sure they are consistent and high quality. Create design assets and materials including promotional collateral, annual and impact reports, and print materials. Work across a range of brands, including partner contracts and our parent charity, to deliver materials that meet each brand’s guidelines.
• Bids & Tenders: Support the production of professionally designed submissions, presentations and supporting collateral for bids, tenders and client pitches.
• Website Management: Manage Auriga’s website and selected partner websites, including content updates, SEO, accessibility and analytics, making sure each site stays current, functional and user-friendly.
• Event Management: Coordinate Auriga’s attendance at sector events, conferences and exhibitions; including scoping, booking, managing budgets and logistics, and preparing stands and materials. Manage the delivery of Auriga’s events and webinar series, working with colleagues across the organisation to ensure success across agreed objectives.
• Social Media Management: Manage and deliver social media strategy, planning sector-focused campaigns that build our profile with key audiences. Create content that shares industry insights, sector developments and Auriga’s impact, and support thought leadership activity. Oversee and quality-assure content produced by the marketing executive, and use analytics to report on performance and refine the approach.
• HubSpot: Use HubSpot to capture interested contacts and open up partnership conversations for the Client Partnerships team, through gated resource forms and website pop-up banners, supported by email marketing and automations
• Internal Communications: Oversee Auriga’s internal communications process, working with colleagues on day-to-day channel delivery. Support colleagues with drafting and proofreading, produce and design the internal newsletter, and help deliver internal celebrations, including the annual Auriga Awards.
• Budget Management: Tracking spend against budget and planned activity. Forecast upcoming costs, flag any variances early, and make sure spending delivers value and supports agreed priorities.

Key skills & attributes:

Essential:

• Degree in Marketing, Communications or a related field, or equivalent professional experience
• Substantial marketing experience across a range of functions, including developing and delivering marketing plans and strategies aligned with business goals
• Experience of line management, or of supervising and developing team members
• Excellent written and verbal communication skills, including producing timely long-form and thought leadership content
• Ability to understand policy and sector developments quickly and turn them into accessible content
• Strong design skills using Adobe Creative Suite (particularly InDesign, Illustrator and Photoshop), with a portfolio of professional print and digital work
• Strong digital marketing skills, including website management, digital marketing, analytics and social media campaigns
• Excellent organisational and stakeholder skills, with the ability to manage multiple projects, budgets and deadlines while working with senior leaders

Desirable:

• Knowledge of the not-for-profit, welfare advice or financial inclusion sectors
• A background in supporting bids, tenders and proposals
• Familiarity with HubSpot or a similar CRM and email marketing platform
• Experience of event and webinar coordination
• Confidence working across multiple brand identities

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