At a Glance
- Tasks: Create engaging content and manage social media to share Aurem's story.
- Company: Aurem Care focuses on high-quality, person-centred care with a strong community connection.
- Benefits: Enjoy a hybrid role, competitive salary, 25 days leave, and free training opportunities.
- Other info: Role involves national travel and offers a supportive team culture.
- Why this job: Make a real difference in people's lives while shaping Aurem's brand presence.
- Qualifications: Passion for storytelling, strong writing skills, and experience in social media management required.
The predicted salary is between 42000 - 58000 £ per year.
About Aurem Care
At Aurem Care, we believe exceptional care begins with connection — to people, to purpose, and to community. Across all of our homes, we focus on delivering high-quality, person-centred care that places dignity and wellbeing at the heart of every decision. We’re proud of our teams, the people we support, and the communities we serve. We’re now looking for a Community & Brand Engagement Manager to help us share the story of Aurem — capturing the moments that matter, celebrating local impact, and raising awareness of what we do and why it matters.
Your Role
In this role, you’ll be responsible for bringing our values and vision to life through thoughtful content, strong relationships, and consistent brand presence. You'll manage our social platforms, support our homes to connect locally, and write with purpose to raise our voice and profile across the care sector. This is a Hybrid role and involves national travel across all of Aurem Homes based in the North and South Region, our Head Office is based in Reading.
Key Responsibilities
- Content & Storytelling: Create meaningful, people-centred content that highlights the work of our teams, the lives of our residents, and the positive impact we make across communities.
- Social Media Management: Plan, write and schedule engaging content across all social platforms, ensuring Aurem’s voice is consistent, caring and compelling.
- Community Engagement: Support our homes to build their presence locally — from events and initiatives to strong online profiles and community relationships.
- Press & Media: Write and distribute press releases to share good news stories, and build positive relationships with local press and media outlets.
- Brand Consistency: Ensure all external communications align with Aurem’s tone of voice and visual identity — whether it’s online content, printed materials or media copy.
- Support for Growth: Help raise awareness of Aurem Care locally and regionally, supporting occupancy growth by building trust, visibility and reputation.
What You’ll Bring
- A passion for storytelling and people
- Able to use different digital/tech systems
- Excellent written communication and copywriting skills
- Experience managing social media content and campaigns
- Confidence in working with press, media and community partners
- Strong organisational and planning skills
- A proactive, self-starting attitude
- A connection to the values and purpose of social care
What We Offer
- A purpose-driven role where your work truly makes a difference
- The opportunity to shape how Aurem is seen, heard and trusted
- A collaborative and supportive team culture
- Competitive salary and benefits package
- Salary: £50k per annum
- Full time, 40 hours per week Monday – Friday
- Hybrid Role - Travel and work from home, Reading is the location of our Head Office
- Role requires national travel across our Homes, including overnight stays
- 25 Days Annual Leave, plus bank holidays
- Free DBS (T & C’s apply)
- Life insurance
- Company pension
- Our employee assist programme – healthcare and mental health support
- Free in house training via our elearning platform, your Hippo, in addition to our fully funded apprenticeship courses
- Yearly salary review
- Being part of an organisation where empowering and valuing our people is fundamental to everything we do
Why join us?
This is an exciting opportunity to make a significant impact within our nursing home group, if you have the experience we would love to hear from you! Together, we care. Together, we grow. Together, we are Aurem.
Community and Brand Engagement Manager in London employer: Aurem Care Shared Services Limited
At Aurem Care, we pride ourselves on fostering a collaborative and supportive team culture that empowers our employees to make a meaningful impact in the community. As a Community and Brand Engagement Manager, you will enjoy a purpose-driven role with competitive benefits, including a generous annual leave package, free training opportunities, and a commitment to your professional growth. With our Head Office located in Reading and a hybrid work model, you will have the flexibility to connect with our homes across the North and South regions while contributing to a mission that values dignity and wellbeing.
Contact Details:
Aurem Care Shared Services Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Community and Brand Engagement Manager in London
✨Tip Number 1
Familiarise yourself with Aurem Care's values and mission. Understanding their focus on person-centred care will help you align your conversations and interactions with their core principles during interviews.
✨Tip Number 2
Engage with Aurem Care's social media platforms before your interview. Comment on their posts or share relevant content to demonstrate your interest in their community engagement efforts and showcase your understanding of their brand voice.
✨Tip Number 3
Prepare examples of your previous work in community engagement and storytelling. Be ready to discuss specific campaigns or initiatives you've led that align with Aurem's goals, highlighting your impact and results.
✨Tip Number 4
Network with professionals in the social care sector. Attend local events or online forums to connect with individuals who may have insights into Aurem Care, which can provide you with valuable information and potential referrals.
We think you need these skills to ace Community and Brand Engagement Manager in London
Some tips for your application 🫡
Understand the Role:Read the job description thoroughly to grasp the key responsibilities and required skills. Tailor your application to highlight how your experience aligns with Aurem Care's mission and values.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for storytelling and community engagement. Use specific examples from your past experiences that demonstrate your ability to create meaningful content and manage social media effectively.
Showcase Your Writing Skills:Since excellent written communication is crucial for this role, include samples of your writing or links to relevant work. This could be blog posts, social media campaigns, or press releases that reflect your ability to engage an audience.
Highlight Relevant Experience:In your CV, emphasise any previous roles that involved community engagement, social media management, or content creation. Be sure to quantify your achievements where possible, such as increased engagement rates or successful campaigns.
How to prepare for a job interview at Aurem Care Shared Services Limited
✨Showcase Your Storytelling Skills
As a Community and Brand Engagement Manager, storytelling is key. Prepare examples of how you've created meaningful content in the past, highlighting your ability to connect with people and communities.
✨Demonstrate Social Media Savvy
Familiarise yourself with Aurem Care's social media presence. Be ready to discuss how you would manage and enhance their online profiles, ensuring consistency in tone and engagement across platforms.
✨Highlight Community Engagement Experience
Think of specific instances where you've successfully built community relationships or organised local events. This will show your proactive approach and understanding of the importance of local connections.
✨Align with Aurem's Values
Research Aurem Care’s mission and values thoroughly. During the interview, express how your personal values align with theirs, particularly in relation to person-centred care and community impact.
