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For Companies At a Glance
- Tasks: Lead the opening of our flagship store and inspire a high-performing team.
- Company: Join Aurélien, a luxury brand that embodies Mediterranean craftsmanship and sophistication.
- Benefits: Competitive salary, annual bonus, and attractive employee discounts.
- Why this job: Be the ambassador of luxury and create unforgettable client experiences.
- Qualifications: 5+ years in luxury retail management; strong leadership and clienteling skills.
- Other info: Exciting opportunity to shape the future of a fast-growing luxury maison.
The predicted salary is between 36000 - 60000 £ per year.
Aurélien defines Smart Luxury — a philosophy rooted in Mediterranean ease, artisanal craftsmanship, and timeless sophistication. Each collection embodies refinement through simplicity, crafted from the finest natural materials and produced by skilled artisans in Italy and beyond. After establishing our flagship in Amsterdam and pop-ups across Europe, Aurélien will open its London flagship in early 2026. We are seeking an accomplished Store Manager to lead this opening — bringing the Maison's spirit of excellence to life in Knightsbridge.
The Role
As Store Manager, you are the ambassador of the Maison and guardian of its values. You lead with purpose and clarity — combining commercial expertise with emotional intelligence. Your mission is to create a refined environment that inspires both clients and team members.
Responsibilities
- Leadership & Team Development: Recruit, train, and motivate a high-performing team aligned with Aurélien's values. Conduct regular coaching to enhance clienteling, styling, and service excellence.
- Client Experience & Relationship Building: Foster deep, lasting relationships with key clients and VIPs. Set the tone for personalised, story-driven service in every interaction.
- Business Performance: Drive sales and profitability through strategic KPI management and data insight. Analyse performance trends and share regular reports with HQ.
- Operational Management: Oversee all aspects of store operations: stock control, deliveries and compliance. Maintain pristine visual standards in line with Aurélien's understated aesthetic.
- CRM & Client Portfolio Management: Oversee CRM strategy and encourage your team to build meaningful client portfolios. Personally maintain and grow your own network of loyal clients.
- Event & Community Engagement: Organise in-store events, private appointments, and local partnerships that elevate brand visibility and client loyalty.
Profile
- Minimum 5 years of experience in luxury retail, including management responsibility.
- Proven track record in leading, motivating, and developing teams.
- Existing portfolio of loyal clients is a strong advantage.
- Deep understanding of clienteling and personalised service.
- Fluent in English; Arabic or Mandarin is a plus.
- Confident, polished, and emotionally intelligent communicator.
- Passion for refined aesthetics, craftsmanship, and timeless design.
If you have slightly less experience but a strong motivation and leadership drive, we welcome a motivation letter explaining why you would be an ideal fit for this role.
What We Offer
- Competitive salary and annual performance bonus.
- Attractive employee discount on all Aurélien products.
- Opportunity to lead the London flagship of a fast-growing luxury maison.
- Inspiring environment that celebrates craftsmanship, curiosity, and excellence.
Store Manager | Flagship Store, London employer: Aurelien Online
Contact Detail:
Aurelien Online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Store Manager | Flagship Store, London
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees at Aurélien. Building relationships can open doors that applications alone can’t.
✨Tip Number 2
Show your passion for luxury retail during interviews. Share stories that highlight your experience in clienteling and team leadership. We want to see how you embody the spirit of Aurélien and its values!
✨Tip Number 3
Prepare for role-play scenarios in interviews. As a Store Manager, you’ll need to demonstrate your ability to handle client interactions and team dynamics. Practising these situations can give you an edge.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Aurélien family.
We think you need these skills to ace Store Manager | Flagship Store, London
Some tips for your application 🫡
Show Your Passion for Luxury: When writing your application, let your love for luxury retail shine through. Share specific examples of how you've embraced the values of craftsmanship and sophistication in your previous roles. We want to see that you truly understand what it means to represent a brand like Aurélien.
Tailor Your Experience: Make sure to highlight your relevant experience in luxury retail management. Focus on your achievements in team leadership, client relationship building, and driving sales. We’re looking for someone who can bring their unique flair to our flagship store, so don’t hold back!
Be Authentic: Your application should reflect your personality and communication style. Use a tone that feels natural to you while still being professional. We appreciate authenticity and want to get a sense of who you are beyond just your qualifications.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly. Plus, it’s a great way to explore more about Aurélien and what we stand for before you apply!
How to prepare for a job interview at Aurelien Online
✨Know the Brand Inside Out
Before your interview, dive deep into Aurélien's philosophy and values. Understand their approach to luxury and craftsmanship, and be ready to discuss how you can embody this spirit as a Store Manager. This shows genuine interest and alignment with their mission.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led and developed teams in the past. Highlight specific instances where your coaching improved clienteling or service excellence. This will demonstrate your capability to inspire and motivate a high-performing team.
✨Client Relationships Matter
Be ready to talk about your existing portfolio of loyal clients and how you've built those relationships. Discuss your strategies for fostering deep connections and providing personalised service, as this is crucial for the role.
✨Data-Driven Decision Making
Familiarise yourself with key performance indicators (KPIs) relevant to luxury retail. Be prepared to discuss how you've used data insights to drive sales and profitability in previous roles. This will show that you can manage business performance effectively.
