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- Tasks: Support daily operations and lead a passionate team in delivering exceptional client experiences.
- Company: Join Aurélien, a luxury brand redefining elegance and craftsmanship.
- Benefits: Competitive salary, performance bonuses, and employee discounts on all collections.
- Why this job: Be part of a growing luxury maison and make a real impact in Knightsbridge.
- Qualifications: 3 years in luxury retail; strong sales and leadership skills preferred.
- Other info: Dynamic workplace culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Aurélien defines Smart Luxury—a philosophy of understated refinement, Mediterranean ease, and timeless craftsmanship. Every creation reflects the Maison's dedication to quality, comfort, and natural materials—designed for those who appreciate quiet confidence and elegance.
After establishing its flagship in Amsterdam and expanding through pop-ups across Europe, Aurélien will open its London flagship in early 2026. We are assembling a passionate team to bring the Maison's spirit of excellence to Knightsbridge.
The Role: As Assistant Store Manager, you support the Store Manager in all aspects of daily operations, leadership, and client experience. You lead by example—combining sales excellence, organisation, and a refined sense of service.
- Client Experience & Sales Excellence: Deliver and inspire exceptional service standards. Guide the team through hands-on example.
- Team Support & Development: Coach team members in product knowledge and clienteling. Step in as acting manager when required.
- Operations & Visual Merchandising: Assist with stock control, floor presentation, and visual alignment with brand guidelines.
- CRM & Client Portfolio: Build your own network of loyal clients and assist in expanding the store's overall portfolio.
- KPI Monitoring & Reporting: Support the Store Manager in analysing performance metrics and identifying opportunities for growth.
- Problem Solving & Service Recovery: Handle client concerns with grace, ensuring that every resolution reinforces trust and satisfaction.
Profile: Minimum 3 years of experience in luxury retail, ideally in a supervisory or assistant manager position. Strong understanding of sales, clienteling, and store operations. Having an established client portfolio is an advantage. Exceptional communication and interpersonal skills. Fluent in English; additional languages (Arabic, Mandarin, Italian, or French) are a plus. Elegant personal presentation and natural authority.
If you have slightly less experience but a strong motivation and leadership drive, we welcome a motivation letter explaining why you would be an ideal fit for this role.
What We Offer: Competitive salary and performance-based bonus. Employee discount across all Aurélien collections. Growth opportunities within a fast-expanding luxury maison. A refined, positive, and inspiring workplace culture.
Assistant Store Manager | Flagship Store, London employer: Aurelien Online
Contact Detail:
Aurelien Online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager | Flagship Store, London
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees at Aurélien. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your personality during interviews! We want to see your passion for luxury retail and how you embody the spirit of Aurélien. Be ready to share stories that highlight your sales excellence and client experience.
✨Tip Number 3
Prepare for role-play scenarios! As an Assistant Store Manager, you'll need to handle client concerns gracefully. Practise how you'd approach service recovery and demonstrate your problem-solving skills in a fun way.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Aurélien.
We think you need these skills to ace Assistant Store Manager | Flagship Store, London
Some tips for your application 🫡
Show Your Passion for Luxury: When writing your application, let your love for luxury retail shine through. We want to see how you connect with the essence of Aurélien and its commitment to quality and elegance. Share your experiences that reflect this passion!
Highlight Your Leadership Skills: As an Assistant Store Manager, you'll be leading by example. Make sure to showcase your previous leadership experiences in your application. We’re looking for those who can inspire and develop a team, so tell us how you've done this before!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. We appreciate candidates who take the extra step to align their skills and experiences with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Aurélien!
How to prepare for a job interview at Aurelien Online
✨Know the Brand Inside Out
Before your interview, dive deep into Aurélien's philosophy and values. Understand what Smart Luxury means to them and how it reflects in their products. This knowledge will not only impress but also help you align your answers with their brand ethos.
✨Showcase Your Clienteling Skills
Be ready to discuss your experience in building client relationships. Prepare examples of how you've successfully managed client portfolios and delivered exceptional service. Highlight any specific strategies you've used to enhance client experiences.
✨Demonstrate Leadership Qualities
As an Assistant Store Manager, you'll need to lead by example. Think of instances where you've coached team members or stepped up during challenging situations. Share these stories to illustrate your leadership style and ability to inspire others.
✨Prepare for Problem-Solving Scenarios
Anticipate questions about handling client concerns and service recovery. Prepare a couple of scenarios where you turned a negative experience into a positive one. This will show your ability to maintain trust and satisfaction, which is crucial in luxury retail.