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For Companies At a Glance
- Tasks: Support daily operations and enhance client experience in a luxury retail environment.
- Company: Join Aurélien, a luxury brand known for quality and elegance.
- Benefits: Competitive salary, performance bonuses, and employee discounts.
- Why this job: Be part of a passionate team shaping the future of luxury retail in London.
- Qualifications: 3 years in luxury retail; strong sales and leadership skills.
- Other info: Opportunities for growth in a positive and inspiring workplace culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Aurélien defines Smart Luxury—a philosophy of understated refinement, Mediterranean ease, and timeless craftsmanship. Every creation reflects the Maison’s dedication to quality, comfort, and natural materials—designed for those who appreciate quiet confidence and elegance. After establishing its flagship in Amsterdam and expanding through pop-ups across Europe, Aurélien will open its London flagship in early 2026. We are assembling a passionate team to bring the Maison’s spirit of excellence to Knightsbridge.
The Role
As Assistant Store Manager, you support the Store Manager in all aspects of daily operations, leadership, and client experience. You lead by example—combining sales excellence, organisation, and a refined sense of service.
Responsibilities
- Client Experience & Sales Excellence: Deliver and inspire exceptional service standards. Guide the team through hands-on example.
- Team Support & Development: Coach team members in product knowledge and clienteling. Step in as acting manager when required.
- Operations & Visual Merchandising: Assist with stock control, floor presentation, and visual alignment with brand guidelines.
- CRM & Client Portfolio: Build your own network of loyal clients and assist in expanding the store’s overall portfolio.
- KPI Monitoring & Reporting: Support the Store Manager in analysing performance metrics and identifying opportunities for growth.
- Problem Solving & Service Recovery: Handle client concerns with grace, ensuring that every resolution reinforces trust and satisfaction.
Profile
- Minimum 3 years of experience in luxury retail, ideally in a supervisory or assistant manager position.
- Strong understanding of sales, clienteling, and store operations.
- Having an established client portfolio is an advantage.
- Exceptional communication and interpersonal skills.
- Fluent in English; additional languages (Arabic, Mandarin, Italian, or French) are a plus.
- Elegant personal presentation and natural authority.
If you have slightly less experience but a strong motivation and leadership drive, we welcome a motivation letter explaining why you would be an ideal fit for this role.
What We Offer
- Competitive salary and performance-based bonus.
- Employee discount across all Aurélien collections.
- Growth opportunities within a fast-expanding luxury maison.
- A refined, positive, and inspiring workplace culture.
Assistant Store Manager | Flagship Store, London employer: Aurelien Online
Contact Detail:
Aurelien Online Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager | Flagship Store, London
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees at Aurélien. Building relationships can open doors that applications alone can’t.
✨Tip Number 2
Show off your personality during interviews! We want to see your passion for luxury retail and how you embody the spirit of Aurélien. Be ready to share stories that highlight your sales excellence and client experience.
✨Tip Number 3
Prepare for role-playing scenarios in interviews. We might ask you to demonstrate how you’d handle a tricky client situation or coach a team member. Practising these scenarios can help you shine!
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Assistant Store Manager position.
We think you need these skills to ace Assistant Store Manager | Flagship Store, London
Some tips for your application 🫡
Show Your Passion for Luxury: When writing your application, let your love for luxury retail shine through. Share experiences that highlight your understanding of quality and craftsmanship, as this aligns perfectly with our brand ethos.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Assistant Store Manager role. Highlight relevant experience in clienteling and team leadership, and don’t forget to mention any established client portfolios you may have!
Be Authentic and Personal: We want to get to know the real you! Use your application to express your personality and how it fits with our values. A touch of elegance in your writing can go a long way in reflecting the spirit of Aurélien.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures you’re considered for this exciting opportunity at our London flagship store!
How to prepare for a job interview at Aurelien Online
✨Know the Brand Inside Out
Before your interview, dive deep into Aurélien's philosophy and values. Understand what Smart Luxury means to them and how it reflects in their products. This knowledge will not only impress but also help you align your answers with their brand ethos.
✨Showcase Your Clienteling Skills
Be ready to discuss your experience in building client relationships. Prepare examples of how you've successfully managed a client portfolio in the past. Highlight any specific strategies you used to enhance customer loyalty and satisfaction.
✨Demonstrate Leadership Qualities
As an Assistant Store Manager, you'll need to lead by example. Think of instances where you've coached or supported team members. Share how you’ve handled challenges and motivated your team to achieve sales excellence.
✨Prepare for Problem-Solving Scenarios
Anticipate questions about handling client concerns and service recovery. Prepare a couple of scenarios where you turned a negative experience into a positive one. This will showcase your ability to maintain trust and satisfaction among clients.