Social Media and Digital Marketing Specialist

A career with Aurea Care Limited could be the perfect opportunity for you! At Aurea Care Limited, we are committed to providing exceptional, high-quality care that allows our clients to remain in the comfort and security of their own homes. We are looking for dedicated individuals to join our team and help provide the best possible care to those in need.

Main Purpose of the Job

We are looking for a Social Media and Digital Marketing Specialist to manage and grow our online presence. In this role, you will create engaging content, develop marketing campaigns, and analyse performance to enhance brand awareness and drive customer engagement. You will play a key role in shaping our digital strategy and ensuring our brand remains visible and relevant.

Duties and Responsibilities

• Develop, manage, and optimise content across social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Produce high-quality graphics, videos, and written content that aligns with the brand's voice and marketing objectives.
• Plan and execute targeted social media campaigns, promotions, and paid advertising to increase reach and engagement.
• Optimise website content for search engines, ensuring high visibility and organic traffic growth.
• Track performance metrics, generate reports, and use data insights to refine marketing strategies.
• Respond to comments, messages, and inquiries in a professional and timely manner, fostering positive relationships with the audience.
• Identify and collaborate with influencers, affiliates, and partners to expand brand reach.
• Develop and manage email campaigns to nurture leads and retain customers.
• Stay updated with industry trends, competitor activity, and emerging digital marketing tools to enhance strategy.

Qualifications and Requirements

• Proven experience in social media management and digital marketing (minimum 2 years preferred).
• Strong knowledge of SEO, PPC, and social media advertising (Facebook Ads, Google Ads, etc.).
• Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.).
• Experience using social media analytics tools (Meta Business Suite, Google Analytics, Hootsuite, etc.).
• Strong copywriting skills with attention to detail and brand consistency.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Knowledge of email marketing platforms (Mailchimp, HubSpot, etc.) is a plus.

Working Conditions

• Office-based
• Flexible working hours, depending on campaign and project deadlines.

Employee Benefits

• Competitive salary based on experience.
• Career development and training opportunities.
• Employee discounts and exclusive brand perks.
• Paid holidays and flexible working options.

As a valued member of our team, you will have access to a range of benefits, including:

• Bright Exchange – Access exclusive discounts, deals, and savings on shopping, travel, and entertainment.
• Employee Assistance Programme (EAP) – Receive confidential support for personal and professional challenges, including mental health, financial advice, and workplace wellbeing services.

Identification and Right to Work Requirements: All applicants must provide valid identification and proof of their right to work in the UK before commencing employment. Acceptable forms of ID include a valid passport, a UK birth certificate, or a biometric residence permit. Non-UK nationals must provide the necessary visa or work permit documentation.

Sponsorship: Please note that we do not provide visa sponsorship. Applicants must already have the legal right to work in the UK at the time of application.

Acknowledgement and Agreement: The above is not an exhaustive list of duties, and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.