Founding Sales Development Representative in London

Aurasell has created the world's first AI-native CRM platform, a full-featured GTM application and true AI system of record built for the new agentic era in business software. Born in the post-2022 AI era, Aurasell eliminates the need for bloated legacy frameworks, collapsing the GTM stack into a single intelligent solution that automates the busywork, unifies data, coaches best practices, and frees teams to focus on what matters most: human-to-human selling.

Aurasell is building its founding Sales Development team in Austin, Texas. As early members of our Go-to-Market organization, you'll work directly with the founders and early Sales & Marketing leaders to design and scale the Sales Development function—processes, playbooks, tooling, and culture.

We're hiring multiple Founding SDR roles at varying experience levels (associate, senior, and team-lead track). You'll master our product, market, and ICPs—then convert that knowledge into repeatable pipeline. Expect deep enablement, direct mentorship, and a clear path toward Account Executive (AE) or SDR Team Lead as we scale.

As a founding team, you will help define and own:

• ICPs, personas, messaging, and qualification standards
• Outbound and inbound motions (cadences, channels, talk tracks)
• Funnel metrics and SDR dashboards
• The hiring bar, interview loop, and onboarding blueprint for future team members

Day to Day (What the Founding Team Will Do):

• Identify and prioritize high-potential accounts; build targeted lists and hypotheses for outreach
• Launch, measure, and iterate inbound/outbound campaigns—from idea to first qualified call
• Run crisp discovery and rigorous qualification; set high-quality intro meetings for Sales
• Engage IT and business decision-makers via phone, email, and social
• Nurture early-stage opportunities to create durable pipeline coverage
• Document experiments, convert wins into playbooks, and share across the team
• Partner with Marketing on message tests and with Product on customer feedback loops
• Participate in interviewing and onboarding as the team grows

What Success Looks Like — by Day 45:

• By end of week two: Ramp on product, personas, and ICPs; stand up personal cadences; start quality conversations with target accounts.
• By end of week four: Own a micro-segment; run crisp discovery and qualification; convert outreach into multiple qualified intro meetings; document one repeatable outbound play.
• By day 45: Show consistent pipeline creation on track for quota; advance early opportunities with clear next steps; add learnings to the team playbook and support interviewing/onboarding.

What You Will Bring:

• Self-starter mindset with a history of hitting/exceeding goals
• Outstanding written and verbal communication
• Organized, metrics-driven, comfortable with ambiguity and fast iteration
• Curiosity about modern B2B SaaS; ability to learn products quickly and map them to business outcomes

Things We Love:

• Prior SDR/BDR experience (internship to 2+ years) or other quota-carrying background
• Familiarity with cloud/SaaS, data tooling, or open-source ecosystems (nice to have)
• Comfort testing new channels (events, communities, partners) and documenting what works

Why Aurasell:

• High impact & visibility: Direct access to founders and early leaders
• Career acceleration: Clear paths to AE or SDR Team Lead as we scale
• Enablement: Modern sales training (e.g., MEDDIC, Command of the Message)
• Ownership: Shape processes, tooling, and hiring standards from day one