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- Tasks: Write and optimise SEO content while collaborating with designers for engaging formats.
- Company: Join a compassionate team focused on end-of-life planning and support.
- Benefits: Enjoy remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make a meaningful impact by writing about sensitive topics with empathy and clarity.
- Qualifications: Proven SEO copywriting experience and strong writing skills are essential.
- Other info: Familiarity with AI tools and a passion for content marketing is a plus.
The predicted salary is between 22400 - 25200 £ per year.
We are looking for an SEO Content Writer to join our team and contribute to the organic growth of our website. You will be responsible for writing new SEO-optimised content and refining existing articles to improve search rankings, readability and engagement.
This role also involves supporting E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) initiatives, including developing expert reviewer profiles and ensuring our content aligns with best practices for credibility and reliability. You will also collaborate with our in-house designer to create engaging, informative content repurposed for infographics, social media and other formats.
Given the nature of our industry, we need someone who is comfortable and open to writing about the topic of death, funerals, and end-of-life planning in a sensitive and informative manner.
Key Responsibilities- Researching, writing and optimising SEO-focused content to improve organic traffic and engagement.
- Reviewing and refining existing content to enhance clarity, structure and search visibility.
- Supporting E-E-A-T initiatives, including expert reviewer profiles and authoritative content improvements.
- Collaborating with our in-house designer to repurpose content into infographics, social media posts and other formats.
- Staying up to date with SEO best practices and content trends to ensure our content remains competitive.
- Ensuring all content aligns with Aura’s brand voice, tone and industry standards.
- Conducting keyword research and competitor analysis to inform content strategies.
- Proven experience in SEO copywriting.
- Strong understanding of SEO best practices, including keyword research and on-page optimisation.
- Excellent writing, editing and proofreading skills with strong attention to detail.
- Ability to write about sensitive topics (such as death, funerals and bereavement) with empathy, compassion and clarity.
- An understanding of Google Search Console and SEO tools such as Ahrefs, SEMrush or similar.
- Experience collaborating with designers, marketing teams or social media teams on content repurposing.
- Self-motivated with excellent time management and organisational skills.
- Comfortable and skilled in using AI to create efficiencies in your work processes and enhancing your content without losing the human touch.
- Experience working in the funeral, legal or healthcare sectors.
- Understanding of content marketing strategies beyond SEO.
- Familiarity with content management systems such as WordPress.
- Basic knowledge of HTML and structured data.
SEO Content Marketer (United Kingdom) employer: Aura
Contact Detail:
Aura Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Content Marketer (United Kingdom)
✨Tip Number 1
Familiarise yourself with the specific language and sensitivities surrounding topics like death and funerals. This will not only help you write more empathetically but also demonstrate your understanding of the subject matter during interviews.
✨Tip Number 2
Stay updated on the latest SEO trends and best practices. Being able to discuss recent changes in algorithms or new tools during your conversations with us will show your commitment to the role and your proactive approach.
✨Tip Number 3
Prepare examples of your previous work that highlight your SEO copywriting skills. Be ready to discuss how you improved search rankings or engagement through your content, as this will give us insight into your capabilities.
✨Tip Number 4
If you have experience collaborating with designers or marketing teams, think of specific projects where you worked together. Sharing these experiences can illustrate your teamwork skills and how you can contribute to our collaborative environment.
We think you need these skills to ace SEO Content Marketer (United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO copywriting and any relevant skills that align with the job description. Emphasise your understanding of SEO best practices and your ability to write about sensitive topics with empathy.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content marketing and your understanding of the funeral and end-of-life planning industry. Mention specific examples of how you've successfully improved search rankings or engagement through your writing.
Showcase Your SEO Knowledge: Include details about your experience with SEO tools like Ahrefs or SEMrush, and mention any successful projects where you conducted keyword research or optimised existing content. This will demonstrate your expertise and readiness for the role.
Highlight Collaboration Skills: Since the role involves working with designers and marketing teams, provide examples of past collaborations. Discuss how you’ve worked together to repurpose content into different formats, showcasing your teamwork and adaptability.
How to prepare for a job interview at Aura
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO best practices, including keyword research and on-page optimisation. Bring examples of your previous work that demonstrate how you've successfully improved search rankings and engagement.
✨Demonstrate Empathy in Writing
Since the role involves writing about sensitive topics, be ready to explain how you approach such subjects with compassion and clarity. Share any relevant experiences where you've had to write about difficult themes.
✨Highlight Collaboration Skills
This position requires working closely with designers and marketing teams. Prepare to discuss past collaborations and how you effectively communicated and contributed to team projects, especially in content repurposing.
✨Stay Updated on Trends
Show your enthusiasm for the industry by discussing recent trends in SEO and content marketing. Mention any tools or resources you use to stay informed, as this demonstrates your commitment to continuous learning.
