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Paid Ads / Meta Specialist (freelance) - B2C Lead Gen
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Aura
Paid Ads / Meta Specialist (freelance) - B2C Lead Gen

Paid Ads / Meta Specialist (freelance) - B2C Lead Gen

Freelance 30000 - 42000 £ / year (est.) No home office possible
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Aura

At a Glance

  • Tasks: Manage paid ads from setup to optimisation, focusing on lead generation.
  • Company: Aura is a forward-thinking funeral services brand revolutionising the industry with digital solutions.
  • Benefits: Enjoy flexible freelance work, collaborate with a creative team, and make a meaningful impact.
  • Why this job: Join a passionate team transforming perceptions of life’s ultimate inevitability through innovative marketing.
  • Qualifications: Experience in managing successful Meta ad campaigns and strong analytical skills are essential.
  • Other info: Bonus points for familiarity with Google ad platforms and service-based industries.

The predicted salary is between 30000 - 42000 £ per year.

Aura Greater London, England, United Kingdom

Aura Greater London, England, United Kingdom

Get AI-powered advice on this job and more exclusive features.

Aura, an innovative, digitally-focused funeral services brand, seeks a skilled Paid Ads Manager (freelance or agency) to drive high-value lead generation through expert paid advertising.

  • End-to-End Ads Management: Own paid advertising accounts from setup to continuous optimization, reporting, and scaling.
  • High-Value Lead Generation: Generate and optimize high-quality leads for premium service-based offerings, ensuring maximum ROI.
  • CRM Integration: Seamlessly integrate and maintain paid ad accounts with HubSpot CRM for precise tracking, data analysis, and streamlined workflows.
  • Creative Strategy Mastery: Translate customer personas and key brand messaging into high-performing creative briefs, ensuring alignment across all funnel stages.
  • Meta Ads Expertise: Execute, test, and optimize Meta (Facebook, Instagram) advertising campaigns. Quickly identify when fresh creative assets are needed, conduct rapid testing, and iterate for continuous improvement.
  • Data-Driven Insights: Analyze performance metrics to deliver actionable insights, driving campaign efficiency and effectiveness.
  • Collaborative Excellence: Collaborate closely with internal teams (content, sales, CRM) and external partners to maintain cohesive strategies and execution.
  • Experience translating paid ads strategies to Google platforms (Performance Max, Demand Gen, YouTube, etc.) would be advantageous.

Aura, an innovative, digitally-focused funeral services brand, seeks a skilled Paid Ads Manager (freelance or agency) to drive high-value lead generation through expert paid advertising.

Responsibilities:

  • End-to-End Ads Management: Own paid advertising accounts from setup to continuous optimization, reporting, and scaling.
  • High-Value Lead Generation: Generate and optimize high-quality leads for premium service-based offerings, ensuring maximum ROI.
  • CRM Integration: Seamlessly integrate and maintain paid ad accounts with HubSpot CRM for precise tracking, data analysis, and streamlined workflows.
  • Creative Strategy Mastery: Translate customer personas and key brand messaging into high-performing creative briefs, ensuring alignment across all funnel stages.
  • Meta Ads Expertise: Execute, test, and optimize Meta (Facebook, Instagram) advertising campaigns. Quickly identify when fresh creative assets are needed, conduct rapid testing, and iterate for continuous improvement.
  • Data-Driven Insights: Analyze performance metrics to deliver actionable insights, driving campaign efficiency and effectiveness.
  • Collaborative Excellence: Collaborate closely with internal teams (content, sales, CRM) and external partners to maintain cohesive strategies and execution.

Bonus Skills:

  • Experience translating paid ads strategies to Google platforms (Performance Max, Demand Gen, YouTube, etc.) would be advantageous.

Required Skills & Experience:

  • Demonstrable experience managing successful paid ad campaigns (Meta: Facebook, Instagram).
  • Proven track record generating leads for high-value, service-based businesses.
  • Familiarity with service-based industries (healthcare, insurance, funeral services, etc.).
  • Expertise integrating paid advertising platforms with HubSpot CRM.
  • Deep understanding of creative best practices in paid advertising.
  • Strong analytical capabilities and proficiency in data-driven decision-making.
  • Excellent organisational, project management, and communication skills.

Why Aura:

  • Join a dynamic, rapidly growing brand transforming the UK funeral industry.
  • Be part of a passionate, creative team dedicated to meaningful innovation and exceptional customer experiences.

Apply today to help Aura redefine how society approaches life\’s ultimate inevitability.

Seniority level

  • Seniority level

    Entry level

Employment type

  • Employment type

    Full-time

  • Industries

    Individual and Family Services

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Paid Ads / Meta Specialist (freelance) - B2C Lead Gen employer: Aura

Aura is an exceptional employer, offering a unique opportunity to join a dynamic and rapidly growing brand that is transforming the UK funeral industry. With a focus on meaningful innovation and exceptional customer experiences, employees benefit from a collaborative work culture that encourages creativity and professional growth. The role of Paid Ads Manager allows for impactful contributions in a supportive environment, with access to advanced tools and resources for continuous learning and development.
Aura

Contact Detail:

Aura Recruiting Team

View Aura Profile

StudySmarter Expert Advice 🤫

We think this is how you could land Paid Ads / Meta Specialist (freelance) - B2C Lead Gen

✨Tip Number 1

Familiarise yourself with the latest trends in paid advertising, especially on Meta platforms like Facebook and Instagram. This will not only help you understand what works but also allow you to speak confidently about your strategies during interviews.

✨Tip Number 2

Showcase your analytical skills by preparing case studies of past campaigns you've managed. Highlight how you used data-driven insights to optimise performance and generate high-quality leads, as this aligns perfectly with what Aura is looking for.

✨Tip Number 3

Network with professionals in the funeral services or similar industries. Understanding their unique challenges can give you an edge in interviews, demonstrating that you can tailor your advertising strategies to meet specific needs.

✨Tip Number 4

Prepare to discuss how you would integrate paid ads with HubSpot CRM. Familiarity with this integration will show that you can streamline workflows and enhance tracking, which is crucial for the role at Aura.

We think you need these skills to ace Paid Ads / Meta Specialist (freelance) - B2C Lead Gen

Paid Advertising Management
Meta Ads Expertise (Facebook, Instagram)
Lead Generation Strategies
CRM Integration (HubSpot)
Data Analysis and Reporting
Creative Brief Development
Performance Metrics Analysis
Project Management Skills
Collaboration and Teamwork
Understanding of Service-Based Industries
Adaptability to Rapid Testing
Strong Communication Skills
Organisational Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in managing paid ad campaigns, particularly on Meta platforms. Use specific metrics to demonstrate your success in lead generation and ROI.

Craft a Compelling Cover Letter: In your cover letter, emphasise your expertise in integrating paid advertising with CRM systems like HubSpot. Mention any experience you have in service-based industries, as this is crucial for the role.

Showcase Analytical Skills: Provide examples of how you've used data-driven insights to optimise campaigns. Highlight your analytical capabilities and how they contributed to campaign efficiency and effectiveness.

Demonstrate Creative Strategy: Discuss your approach to translating customer personas into creative briefs. Include examples of successful campaigns where your creative strategy led to high-performing ads.

How to prepare for a job interview at Aura

✨Showcase Your Meta Ads Expertise

Be prepared to discuss your experience with Meta advertising campaigns in detail. Highlight specific examples of successful campaigns you've managed, focusing on how you optimised them for lead generation and ROI.

✨Demonstrate Data-Driven Decision Making

Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform your advertising strategies. Discuss metrics you've tracked and how they influenced your campaign adjustments.

✨Understand the Brand and Its Audience

Research Aura and its target audience before the interview. Be ready to explain how you would translate customer personas into effective advertising strategies that align with their brand messaging.

✨Prepare for Collaborative Scenarios

The job involves working closely with various teams. Think of examples where you've successfully collaborated with others, particularly in a marketing context, and be ready to share how you can contribute to a cohesive strategy at Aura.

Paid Ads / Meta Specialist (freelance) - B2C Lead Gen
Aura
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