Senior Creative Strategist, Paid Social in London

Aura is building a new kind of end-of-life company - one that brings clarity, warmth and modern thinking to a category most brands get wrong. We’re already one of the UK’s leading funeral plan providers, and we’re expanding into a broader platform for peace-of-mind planning.

Paid social is central to how we grow. We need someone who can turn customer insight into high-performing creative, run a relentless testing engine, and scale what works - all within a category that demands sensitivity, authenticity and emotional intelligence.

This is not a posting role. It is not a support function. This is a senior, hands-on leadership position for someone who wants full ownership of creative strategy across paid social, with the commercial accountability that comes with it.

What you’ll own

• Paid social creative strategy: Own the end-to-end creative strategy for paid social across Meta, TikTok, YouTube and emerging platforms. Turn audience insight, personas and propositions into ad concepts that stop thumbs and drive action. Build and run a high-velocity creative testing programme designed to learn quickly and scale winners. Partner closely with performance marketing to align creative testing with commercial targets — MQLs, SQLs and revenue. Translate performance data into creative insight, and creative insight back into measurable improvement. Push creative boundaries while respecting the sensitivity and responsibility of the category.
• Creative production and velocity: Deliver a consistent cadence of new concepts, variations, formats and hooks across platforms. Own the creative pipeline from ideation through to production, QA and handoff to the performance team. Use AI tools, templates and smart workflows to increase output without sacrificing quality or originality. Manage external creative freelancers and production partners where needed.
• Platform expertise and experimentation: Bring deep, instinctive understanding of how social algorithms, placements and formats influence creative performance. Design creative for distribution as well as aesthetics — native, scroll-stopping, platform-appropriate. Stay ahead of platform changes, new ad formats and emerging behaviours. Use structured experimentation to reduce guesswork and increase learning velocity.
• Organic social and brand voice: While paid creative is the core of this role, you will also have a hand in shaping Aura’s organic social presence and voice. Contribute to the organic content strategy, balancing storytelling, education and cultural relevance. Help build a distinctive Aura social voice that is compassionate, modern, confident and human. Spot trends early and adapt them in a way that feels authentic and on-brand.
• Leadership and collaboration: Work as a senior peer alongside Content, Design, Performance Marketing and Product. Lead and develop junior social managers, creatives and freelancers as the function grows. Set clear standards for creative quality, pace and commercial rigour. Be hands-on where it matters while building towards a scalable, repeatable function.

What success looks like

• In six months, you’ll know you’re succeeding when: Paid social creative performance is improving consistently month-on-month against defined commercial KPIs.
• Creative testing is systematic, fast and insight-led — not reactive or ad hoc.
• You have a clear, data-informed view of what creative messages, formats and hooks work for each audience segment.
• The creative pipeline is running at velocity without bottlenecks or quality drops.
• Aura is becoming one of the most distinctive and trusted voices in the end-of-life category.

What we’re looking for

• Proven track record producing high-performing paid social creative that drove measurable commercial results.
• Significant experience across Meta Ads (essential) and ideally TikTok, YouTube or other paid platforms.
• Strong creative judgement paired with genuine commercial awareness — you understand CAC, ROAS and funnel metrics.
• Experience working closely with performance marketing teams and optimising creative based on data.
• Deep understanding of social platforms, algorithms, placements and audience behaviour.
• Experience building or scaling creative testing programmes.
• Comfortable operating with ownership, ambiguity and pace in a high-growth environment.
• Bonus, not essential: Experience in a sensitive, regulated or trust-dependent category (health, finance, end-of-life, insurance). Experience with PMAX or broader Google Ads creative. Familiarity with AI-powered creative tools, production workflows or testing methodologies. Experience growing organic social channels meaningfully alongside paid activity.

Who you are

• Creative, curious and deeply interested in people — what moves them, what they fear, what they need to hear.
• Compassionate and emotionally intelligent, especially when navigating sensitive subjects.
• Commercially minded and outcome-focused — you care about results as much as craft.
• Comfortable taking responsibility, making decisions and owning the outcome.
• Motivated by building something meaningful, not just something loud.
• Someone who wants to use their creative powers for good.

Salary and package

• What’s on offer: £70k OTE (£60k base + £10k performance bonus).
• Meaningful share options.
• Remote-first working with a high-trust, high-ownership culture.
• Genuine opportunity to build and lead a critical growth function.
• A company with real momentum - fast-growing, well-funded and doing work that matters.