Chief Financial Officer

Location: Remote UK

Reports to: CEO

The Mission: To help Aura become the UK’s most trusted end-of-life platform, moving a traditional industry into a digital-first era. The way society handles death is broken - it is often chaotic, expensive, and unsupported. Aura exists to change that. We are a fast-scaling, venture‑backed startup that combines high‑touch compassion with high‑tech efficiency. Having recently secured a significant round of growth capital, we are looking for a world‑class CFO to join our executive team. This isn’t just about managing the books; it’s about helping us build a category‑defining business that offers genuine "Peace of Mind" to millions of families.

The Role: As our CFO, you will be a strategic co‑pilot to the CEO. You will own the financial architecture of the business during a period of rapid expansion, ensuring that our growth is sustainable, data‑driven, and highly efficient. You will be responsible for professionalising our finance function, leading our regulatory compliance under the FCA, and leveraging technology to ensure we scale our impact without a linear increase in overheads.

Core Responsibilities:

• Strategic Financial Leadership: Partner with the CEO and Board to operationalise our long‑term strategy. You will translate our vision into robust operating models and clear financial roadmaps.
• Commercial Strategy: Work closely with the Sales and Partnerships teams to structure high‑value B2B2C agreements that protect margins and accelerate our market reach.
• FCA & Compliance: Take ownership of our regulatory relationship, holding the SMF designation and ensuring our funeral plan products remain at the forefront of industry compliance.
• AI‑Enhanced Operations: Drive the transition toward an automated finance function. We expect our CFO to lead the implementation of intelligent tools for real‑time reporting, predictive unit economics, and streamlined administrative workflows.
• Data Stewardship: Establish a "single source of truth" by integrating financial systems with our operational data stack, ensuring every strategic decision is supported by rigorous ROI analysis.

DNA of an Elite Candidate:

• Scale‑up Pedigree: You have been a key player in a VC / PE backed startup or high‑growth scale‑up. You understand how to build systems that work at 10x our current size.
• FCA Fluency: Experience in a regulated financial services environment is essential. You understand the rigour required for SMF‑level accountability.
• Relevant Sector Insight: Background in the Funeral Plan or Insurance sectors is highly desirable. You understand the complexities of trust‑based or insurance‑backed financial products, solvency requirements, and long‑term liability management.
• Technological Mindset: You are an "efficiency native." You view AI and automation as primary tools for driving operating leverage and expanding margins.
• Commercial Acumen: You go beyond the spreadsheet. You are a business builder who understands product‑market fit, customer acquisition costs (CAC), and lifetime value (LTV).

What we offer:

• The chance to be a leader in one of the UK’s most meaningful and exciting tech‑for‑good startups.
• A collaborative C‑suite environment where your expertise directly shapes the company's future.
• Competitive salary and a significant equity package.