At a Glance
- Tasks: Lead creative strategy for paid social across platforms like Meta, TikTok, and YouTube.
- Company: Join Aura, a pioneering end-of-life brand transforming the industry with compassion and innovation.
- Benefits: Competitive pay, flexible working, and opportunities for personal and professional growth.
- Other info: Be part of a dynamic team that values creativity and emotional intelligence.
- Why this job: Make a meaningful impact while pushing creative boundaries in a sensitive industry.
- Qualifications: Proven experience in paid social creative and strong data-driven decision-making skills.
The predicted salary is between 36000 - 60000 € per year.
Build the creative engine behind one of the UK’s fastest-growing end-of-life brands. Aura is building a new kind of end-of-life company — one that brings clarity, warmth and modern thinking to a category most brands get wrong. We’re already one of the UK’s leading funeral plan providers, and we’re expanding into a broader platform for peace-of-mind planning.
We need someone who can turn customer insight into high-performing creative, run a relentless testing engine, and scale what works — all within a category that demands sensitivity, authenticity and emotional intelligence. This is a senior, hands-on leadership position for someone who wants full ownership of creative strategy across paid social, with the commercial accountability that comes with it.
- Paid social creative strategy
- Own the end-to-end creative strategy for paid social across Meta, TikTok, YouTube and emerging platforms.
- Build and run a high-velocity creative testing programme designed to learn quickly and scale winners.
- Partner closely with performance marketing to align creative testing with commercial targets — MQLs, SQLs and revenue.
- Translate performance data into creative insight, and creative insight back into measurable improvement.
- Push creative boundaries while respecting the sensitivity and responsibility of the category.
- Creative production and velocity
- Own the creative pipeline from ideation through to production, QA and handoff to the performance team.
- Use AI tools, templates and smart workflows to increase output without sacrificing quality or originality.
- Manage external creative freelancers and production partners where needed.
- Bring deep, instinctive understanding of how social algorithms, placements and formats influence creative performance.
- Design creative for distribution as well as aesthetics — native, scroll-stopping, platform-appropriate.
- Organic social and brand voice
- While paid creative is the core of this role, you will also have a hand in shaping Aura’s organic social presence and voice.
- Contribute to the organic content strategy, balancing storytelling, education and cultural relevance.
- Help build a distinctive Aura social voice that is compassionate, modern, confident and human.
- Spot trends early and adapt them in a way that feels authentic and on-brand.
- Work as a senior peer alongside Content, Design, Performance Marketing and Product.
- Lead and develop junior social managers, creatives and freelancers as the function grows.
- Set clear standards for creative quality, pace and commercial rigour.
- Be hands-on where it matters while building towards a scalable, repeatable function.
Paid social creative performance is improving consistently month-on-month against defined commercial KPIs. Creative testing is systematic, fast and insight-led — not reactive or ad hoc. You have a clear, data-informed view of what creative messages, formats and hooks work for each audience segment. The creative pipeline is running at velocity without bottlenecks or quality drops.
Proven track record producing high-performing paid social creative that drove measurable commercial results. Significant experience across Meta Ads (essential) and ideally TikTok, YouTube or other paid platforms. Strong creative judgement paired with genuine commercial awareness — you understand CAC, ROAS and funnel metrics. Experience working closely with performance marketing teams and optimising creative based on data. Experience building or scaling creative testing programmes.
Bonus, not essential:
- Experience in a sensitive, regulated or trust-dependent category (health, finance, end-of-life, insurance).
- Experience with PMAX or broader Google Ads creative.
- Familiarity with AI-powered creative tools, production workflows or testing methodologies.
- Creative, curious and deeply interested in people — what moves them, what they fear, what they need to hear.
- Motivated by building something meaningful, not just something loud.
- Someone who wants to use their creative powers for good.
Creative Strategist Contract in Aberdeen employer: Aura
Aura is an exceptional employer that champions creativity and innovation within a supportive and compassionate work environment. As a leader in the end-of-life sector, we offer our employees the opportunity to make a meaningful impact while enjoying a culture that values collaboration, personal growth, and the use of cutting-edge tools. With a focus on professional development and a commitment to nurturing talent, Aura provides a unique platform for those looking to thrive in a sensitive yet dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist Contract in Aberdeen
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creative flair! When you get the chance to chat with potential employers, bring examples of your work that highlight your skills in paid social and creative strategy. Make sure they see what you can do!
✨Tip Number 3
Be ready to talk numbers! Brush up on your understanding of CAC, ROAS, and other key metrics. Employers love candidates who can back their creative ideas with solid data and commercial awareness.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals who want to make a difference. Don’t miss out on the chance to join a team that values creativity and compassion.
We think you need these skills to ace Creative Strategist Contract in Aberdeen
Some tips for your application 🫡
Show Your Creative Spark:When you’re applying, let your creativity shine through! Use engaging language and showcase your unique ideas in your application. We want to see how you can bring fresh perspectives to the role.
Tailor Your Application:Make sure to customise your application for this specific role. Highlight your experience with paid social platforms like Meta and TikTok, and demonstrate how your skills align with our mission at Aura. We love a personal touch!
Data-Driven Insights Matter:Since this role is all about turning insights into action, don’t forget to mention your experience with data analysis. Share examples of how you've used performance metrics to inform your creative strategies. We’re all about that insight-led approach!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Aura
✨Know Your Creative Stuff
Before the interview, dive deep into Aura's brand and their approach to end-of-life services. Familiarise yourself with their tone, values, and any recent campaigns. This will help you demonstrate how your creative strategies can align with their mission and resonate with their audience.
✨Showcase Your Data Savvy
Be prepared to discuss how you've used data to inform your creative decisions in past roles. Bring examples of successful campaigns where you translated performance metrics into actionable insights. This will show that you understand the commercial side of creativity, which is crucial for this role.
✨Emphasise Sensitivity and Authenticity
Given the nature of the industry, it's important to convey your understanding of sensitivity in creative work. Share experiences where you've navigated delicate topics while still delivering impactful messages. This will highlight your emotional intelligence and ability to connect with audiences authentically.
✨Prepare for Creative Testing Discussions
Since running a high-velocity creative testing programme is key, be ready to discuss your experience with testing methodologies. Talk about how you've iterated on creative based on feedback and performance data, and how you plan to implement similar strategies at Aura.
