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For Companies At a Glance
- Tasks: Lead creative strategy and testing for exciting eCommerce clients.
- Company: Join Aura Ads, a fast-paced agency helping brands scale on paid social.
- Benefits: Enjoy flexible hours, remote work, and regular culture events.
- Why this job: Make an impact with global brands while developing your skills in a vibrant environment.
- Qualifications: 2+ years in paid media or creative strategy; experience with Meta Ads Manager is a plus.
- Other info: Be part of a dynamic start-up culture with a bonus scheme based on performance.
The predicted salary is between 28000 - 42000 ÂŁ per year.
Aura Ads is a fast-paced, high growth performance creative agency servicing scale-up eCommerce clients. We’ve built a scalable creative operating system that we deploy to help our clients scale on paid social. We work on a global scale with brands like HelloFresh, Who Gives A Crap, Fussy, Gousto and many more…
🏝️ Work From Anywhere – Whether you’re at home, a local café, or travelling, we empower you to work where you feel most inspired.
⏰ Flexible Hours – Structure your working hours to best fit your lifestyle and productivity.
🎉 Regular Culture Events – From curated socials to team-building, we’re all about vibrant, inclusive energy.
🚀 Development Opportunities – We actively support career growth and skill development.
🌟 Exciting Clients – Work with global eCommerce brands on creative campaigns that make an impact.
Who we’re looking for
We’re searching for a Performance Creative Strategist to lead the creative and strategic output of client accounts. This role blends creative concepting with performance marketing expertise, owning both the “why” behind the creative and the “what” that gets produced.
You’ll drive the testing roadmap, develop compelling ad concepts rooted in performance insights, and guide cross-functional teams toward creative that converts. You’ll be confident leading client strategy, briefing internal teams, and iterating based on data – and you’ll be hands-on in deploying new ads in-platform to ensure strategy is executed exactly as intended.
You’re equal parts creative thinker, performance optimizer, and strategic executor – ready to move fast and make great work.
The objective of the role
- Own the creative strategy and testing roadmap for client accounts
- Build and validate creative testing hypotheses using performance data
- Interpret paid social performance to generate new insights and angles
- Maintain a pulse on platform trends and ad performance best practices
Creative Direction
- Develop original ad concepts and direct-response ideas that ladder up to client goals
- Write compelling hooks, copy, and CTAs for ads across platforms
- Create detailed briefs, scripts, and storyboards to hand off to creators and editors
- Guide iterations across formats and placements (e.g., Stories, Reels, Feed, YouTube Shorts)
Client Outcomes
- Lead client-facing strategy conversations, presenting ideas and creative rationale
- Ensure creative work aligns with client objectives, brand guidelines, and test plans
- Manage feedback loops and strategy revisions with confidence and clarity
Ad Deployment & Delivery
- Work collaboratively with your media buyer to upload and launch new ad creative in Meta Ads Manager (and other platforms where required)
- Oversee the successful deployment and testing of ad creative in client ad accounts.
- Pull insights from testing data and use to inform your creative strategy decision making
Daily and monthly responsibilities
- Lead weekly creative strategy check-ins and testing reviews
- Own development of creative testing roadmaps and monthly delivery plans
- Brief and support editors, designers, and creators with clear, performance-driven direction
- Review final outputs to ensure strategic alignment
- Stay close to paid performance trends, competitor ads, and cultural shifts to inform ideation
- Upload and deploy ads into platform accounts with accurate tagging and campaign structure
- Collaborate closely with Creative Ops and Paid Social Execs to ensure smooth execution
- Attend shoots where relevant to ensure execution is aligned with creative strategy
What you’ll be bringing to the team
- At least 3-4 years’ experience in a paid media, creative strategy, or performance marketing role
- Hands-on experience with Meta Ads Manager and an understanding of ad setup, naming conventions, and creative testing workflows
- Deep understanding of paid social platforms (Meta, TikTok, YouTube, etc.)
- Proven experience ideating and testing performance creative for DTC brands
- Confident presenting to clients and communicating strategic direction
- Excellent storytelling and concepting skills across copy and creative formats
- Sharp attention to detail and a creative eye for what drives scroll-stopping work
- Organised, self-sufficient, and excited to lead accounts in a fast-paced environment
- Familiarity with tools like Slack, Monday.com, Meta Ads Manager is a bonus
What we can offer you
- Salary of ÂŁ45-55k depending on level of experience
- A fun, dynamic start-up culture where you can have a real impact from day one
- Regular socials with like-minded people
- Flexi working hours & remote-friendly model
- Bonus scheme based on performance
📩 To apply, send your CV and cover letter to recruitment@auraads.co.uk with your name and the position you’re applying for in the subject line.
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Performance Creative Strategist employer: Aura Ads
Contact Detail:
Aura Ads Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing and creative strategy. Follow industry leaders on social media and engage with their content to stay updated on best practices and innovative ideas that can set you apart.
✨Tip Number 2
Network with professionals in the eCommerce and creative fields. Attend relevant webinars, workshops, or local meetups to connect with others who share your interests and may provide valuable insights or referrals for the role.
✨Tip Number 3
Showcase your understanding of data-driven decision-making by preparing examples of how you've used performance insights to inform creative strategies in past roles. This will demonstrate your ability to blend creativity with analytical thinking.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on that align with the responsibilities of the Performance Creative Strategist role. Highlight your experience with Meta Ads Manager and any successful ad concepts you've developed that drove measurable results.
We think you need these skills to ace Performance Creative Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and creative strategy. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role of Performance Creative Strategist. Share specific examples of your past work that align with the responsibilities outlined in the job description.
Showcase Your Creative Work: If possible, include a portfolio or links to previous campaigns you've worked on. Highlight your ability to blend creativity with performance insights, as this is crucial for the role.
Demonstrate Data-Driven Decision Making: In both your CV and cover letter, mention how you've used data to inform your creative strategies in the past. This will show that you can effectively drive results based on performance insights.
How to prepare for a job interview at Aura Ads
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Share examples of how you've developed ad concepts and the strategies behind them, especially those that led to successful outcomes for previous clients.
✨Demonstrate Performance Marketing Knowledge
Familiarise yourself with performance marketing metrics and how they influence creative decisions. Be ready to explain how you've used data to inform your creative strategies in past roles.
✨Prepare for Client-Facing Scenarios
Since this role involves leading client strategy conversations, practice presenting your ideas clearly and confidently. Think about how you would communicate complex strategies in a way that resonates with clients.
✨Stay Updated on Industry Trends
Research current trends in paid social advertising and be ready to discuss how these could impact your creative strategies. Showing that you're proactive about industry changes will impress your interviewers.
