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For Companies At a Glance
- Tasks: Lead marketing efforts to drive demand and convert demos into revenue.
- Company: Join Auquan, a pioneering AI company transforming finance with innovative solutions.
- Benefits: Competitive salary, equity options, flexible time off, and comprehensive health coverage.
- Why this job: Be at the forefront of AI in finance and shape the future of the industry.
- Qualifications: 5+ years in B2B SaaS marketing with a focus on growth and storytelling.
- Other info: Collaborate with a world-class team and enjoy significant career growth opportunities.
The predicted salary is between 48000 - 84000 £ per year.
About the Company
Auquan is a pioneering AI company transforming financial services by automating deep, complex knowledge work. With intelligent AI agents we help finance professionals eliminate manual processes and make faster, smarter decisions. Trusted by 40% of the top 50 global financial firms and backed by top-tier investors, we are at the forefront of autonomous agentic AI in finance.
The Opportunity
We are hiring a GTM Lead to turn Auquan's product and proof into pipeline. You will own the full marketing engine, from storytelling to lead attraction and demo-to-revenue conversion. Your role is a growth and storytelling function – strategist, operator, and builder – partnering directly with the CEO and Sales to deliver a marketing system that consistently produces qualified inbound demos and improves demo-to-deal conversion.
You are not marketing into a category; you are inventing one, convincing that what GS, UBS, and CVC already use is the future of finance. If you're obsessed with showing the world what AI can actually do, not just promise it, you will love this job.
What You'll Own
- Demand Generation (Lead Engine)
- Build and scale a demand generation engine focused on qualified inbound leads and demo-to-deal conversion.
- Deeply understand Credit, ESG, and Investment workflows.
- Execute targeted LinkedIn, ABM, and event campaigns to reach key personas.
- Partner with Sales on ICP targeting, lead qualification, and messaging.
- Set up HubSpot workflows, attribution models, and dashboards for real-time performance.
- Ensure every piece of content and campaign drives immediate demos or builds long-term awareness.
- Sales Enablement and Conversion Optimization (Demo → Deal)
- Turn every customer deployment into a repeatable marketing proof engine with ongoing content updates.
- Own creative direction for campaigns and collateral, ensuring high-quality visual standards.
- Run experiments on narratives, audiences, and formats to maximize ROI.
- Create sales materials: decks, one-pagers, competitive intelligence, case studies, ROI calculators.
- Achieve aggressive pipeline and revenue targets with full accountability for marketing-sourced opportunities.
- Product Marketing and Storytelling
- Develop positioning that turns technical capabilities into business value.
- Shape the narrative for the finance automation category across conferences, analyst reports, and social channels.
- Launch playbooks for new workflows and SKUs: landing pages, use-case videos, and enablement kits.
- Partner with Product to articulate customer pain points and roadmap storytelling.
- Analytics & Optimization
- Own funnel metrics: MQLs, SQLs, pipeline velocity, CAC, win rates, and revenue contribution.
- Create real-time dashboards for pipeline performance and campaign ROI.
- Use analytics to identify demo stalls and improve conversion by 20%+ within six months.
Your New Team
Collaborate cross-functionally with Sales, Product, Customer Success, and Engineering to shape GTM plans. Iterate messaging based on Sales feedback and customer objections. Manage contractors (design, copy, media buying) and lead brand positioning, PR, and analyst relations. Operate hands-on initially, with a plan to build a specialist team as pipeline scales.
What We Offer
- Competitive package designed to reward impact, including meaningful equity.
- Flexible time off and comprehensive health coverage.
- High-impact role owning marketing's contribution to revenue.
- World-class team of engineers, operators, and finance experts.
- Opportunity to define the leader in agentic AI for institutional finance.
What We're Looking For
Required Experience & Skills
- 5+ years in B2B SaaS marketing leadership, owning full marketing functions and inbound growth engines for enterprise/high-ACV SaaS.
- Deep product marketing expertise translating AI or data products into business value.
- Proven success partnering with Sales to improve demo-to-deal conversion.
- Success measured by demo-to-deal conversion and win rate, not download metrics.
- Hands-on operator comfortable running LinkedIn and ABM campaigns, copy, landing pages, and HubSpot end-to-end.
- Fluent in funnel analytics, attribution, CAC/LTV, and pipeline forecasting.
- Exceptional storytelling with strong writing skills for finance and AI concepts.
- Autonomous, founder-level ownership with clarity, speed, and measurable outcomes.
Strongly Preferred
- Experience marketing to institutional finance audiences and executive buyers.
- Track record launching emerging AI or automation technologies for enterprise adoption.
- Ability to define or shape a new product category in high-trust or regulated industries.
- Familiarity with analyst relations (Gartner, Forrester, Celent) and conference storytelling.
- Creative judgment ensuring elite, finance-grade campaign standards.
What Makes You Stand Out
- Built a growth engine at an early-stage B2B SaaS company through a major growth phase.
- Thrived in ambiguity when the market doesn't yet know what to call your product.
- Turned customer success into proof-driven marketing rhythms that built category credibility.
- Distilled complex AI workflows into simple, memorable narratives that capture executive attention.
- Balanced marketing trust with innovation and polished creative execution.
- Portfolio of materials (case studies, decks, narratives, campaigns) that changed perception or accelerated pipeline.
How To Apply
Send resume and a brief note covering:
- How you built and scaled a marketing engine that directly drove pipeline or revenue.
- A short example of writing or campaign copy that shows how you tell a complex story simply.
- An example of a campaign, story, or product launch that changed how people viewed a product or category.
Auquan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Go To Market Lead in London employer: Auquan
Contact Detail:
Auquan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go To Market Lead in London
✨Tip Number 1
Get to know the company inside out! Research Auquan's products and their impact on the finance industry. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, attend industry events, or join relevant online forums. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. You’ll need to articulate how your experience aligns with Auquan’s mission of transforming financial services through AI. Make it memorable!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Go To Market Lead in London
Some tips for your application 🫡
Show Your Passion for AI: When you're writing your application, let your enthusiasm for AI and finance shine through. We want to see how you can turn complex ideas into compelling stories that resonate with our audience.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B SaaS marketing and how it aligns with the role. We love seeing specific examples of how you've driven pipeline or revenue in the past.
Keep It Clear and Concise: Your application should be easy to read and straight to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets to the heart of your achievements.
Apply Through Our Website: Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you’re considered for the role. We can't wait to hear from you!
How to prepare for a job interview at Auquan
✨Know Your Stuff
Before the interview, dive deep into Auquan's products and how they revolutionise financial services. Understand the AI landscape and be ready to discuss how your experience aligns with their mission of automating complex knowledge work.
✨Showcase Your Storytelling Skills
As a Go To Market Lead, storytelling is key. Prepare examples of how you've turned technical capabilities into compelling narratives in past roles. Be ready to share specific campaigns where your storytelling made a significant impact on lead generation or conversion.
✨Be Data-Driven
Familiarise yourself with key metrics like MQLs, SQLs, and CAC. During the interview, highlight your experience with analytics and how you've used data to optimise marketing strategies. This will show that you can not only create but also measure the success of your initiatives.
✨Collaborative Mindset
Emphasise your ability to work cross-functionally. Share examples of how you've partnered with sales and product teams to enhance demo-to-deal conversion. This will demonstrate that you understand the importance of collaboration in driving marketing success.
