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For Companies At a Glance
- Tasks: Lead marketing efforts to drive demand and convert demos into revenue.
- Company: Join Auquan, a pioneering AI company transforming finance with innovative solutions.
- Benefits: Competitive salary, flexible time off, health coverage, and equity options.
- Why this job: Be at the forefront of AI in finance and shape the future of the industry.
- Qualifications: 5+ years in B2B SaaS marketing with a focus on growth and storytelling.
- Other info: Collaborate with a world-class team and enjoy significant career growth opportunities.
The predicted salary is between 48000 - 84000 £ per year.
About the Company
Auquan is a pioneering AI company transforming financial services by automating deep, complex knowledge work. With intelligent AI agents we help finance professionals eliminate manual processes and make faster, smarter decisions. Trusted by 40% of the top 50 global financial firms and backed by top-tier investors, we are at the forefront of autonomous agentic AI in finance.
The Opportunity
We are hiring a GTM Lead to turn Auquan’s product and proof into pipeline. You will own the full marketing engine, from storytelling to lead attraction and demo-to-revenue conversion. Your role is a growth and storytelling function – strategist, operator, and builder – partnering directly with the CEO and Sales to deliver a marketing system that consistently produces qualified inbound demos and improves demo-to-deal conversion.
What You’ll Own
- Demand Generation (Lead Engine)
- Build and scale a demand generation engine focused on qualified inbound leads and demo-to-deal conversion.
- Deeply understand Credit, ESG, and Investment workflows.
- Execute targeted LinkedIn, ABM, and event campaigns to reach key personas.
- Partner with Sales on ICP targeting, lead qualification, and messaging.
- Set up HubSpot workflows, attribution models, and dashboards for real-time performance.
- Ensure every piece of content and campaign drives immediate demos or builds long-term awareness.
- Sales Enablement and Conversion Optimization (Demo → Deal)
- Turn every customer deployment into a repeatable marketing proof engine with ongoing content updates.
- Own creative direction for campaigns and collateral, ensuring high-quality visual standards.
- Run experiments on narratives, audiences, and formats to maximize ROI.
- Create sales materials: decks, one-pagers, competitive intelligence, case studies, ROI calculators.
- Achieve aggressive pipeline and revenue targets with full accountability for marketing-sourced opportunities.
- Product Marketing and Storytelling
- Develop positioning that turns technical capabilities into business value.
- Shape the narrative for the finance automation category across conferences, analyst reports, and social channels.
- Launch playbooks for new workflows and SKUs: landing pages, use-case videos, and enablement kits.
- Partner with Product to articulate customer pain points and roadmap storytelling.
- Analytics & Optimization
- Own funnel metrics: MQLs, SQLs, pipeline velocity, CAC, win rates, and revenue contribution.
- Create real-time dashboards for pipeline performance and campaign ROI.
- Use analytics to identify demo stalls and improve conversion by 20%+ within six months.
Your New Team
Collaborate cross-functionally with Sales, Product, Customer Success, and Engineering to shape GTM plans. Iterate messaging based on Sales feedback and customer objections. Manage contractors (design, copy, media buying) and lead brand positioning, PR, and analyst relations. Operate hands-on initially, with a plan to build a specialist team as pipeline scales.
What We Offer
- Competitive package designed to reward impact, including meaningful equity.
- Flexible time off and comprehensive health coverage.
- High-impact role owning marketing’s contribution to revenue.
- World-class team of engineers, operators, and finance experts.
- Opportunity to define the leader in agentic AI for institutional finance.
What We’re Looking For
Required Experience & Skills
- 5+ years in B2B SaaS marketing leadership, owning full marketing functions and inbound growth engines for enterprise/ high-ACV SaaS.
- Deep product marketing expertise translating AI or data products into business value.
- Proven success partnering with Sales to improve demo-to-deal conversion.
- Success measured by demo-to-deal conversion and win rate, not download metrics.
- Hands-on operator comfortable running LinkedIn and ABM campaigns, copy, landing pages, and HubSpot end-to-end.
- Fluent in funnel analytics, attribution, CAC/LTV, and pipeline forecasting.
- Exceptional storytelling with strong writing skills for finance and AI concepts.
- Autonomous, founder-level ownership with clarity, speed, and measurable outcomes.
Strongly Preferred
- Experience marketing to institutional finance audiences and executive buyers.
- Track record launching emerging AI or automation technologies for enterprise adoption.
- Ability to define or shape a new product category in high-trust or regulated industries.
- Familiarity with analyst relations (Gartner, Forrester, Celent) and conference storytelling.
- Creative judgment ensuring elite, finance-grade campaign standards.
What Makes You Stand Out
- Built a growth engine at an early-stage B2B SaaS company through a major growth phase.
- Thrived in ambiguity when the market doesn’t yet know what to call your product.
- Turned customer success into proof-driven marketing rhythms that built category credibility.
- Distilled complex AI workflows into simple, memorable narratives that capture executive attention.
- Balanced marketing trust with innovation and polished creative execution.
- Portfolio of materials (case studies, decks, narratives, campaigns) that changed perception or accelerated pipeline.
How To Apply
Send resume and a brief note covering:
- How you built and scaled a marketing engine that directly drove pipeline or revenue.
- A short example of writing or campaign copy that shows how you tell a complex story simply.
- An example of a campaign, story, or product launch that changed how people viewed a product or category.
Auquan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Go To Market Lead in City of London employer: Auquan
Contact Detail:
Auquan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go To Market Lead in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the finance and AI sectors. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that GTM Lead role.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling narratives about how you've turned complex marketing challenges into success stories. This will not only impress potential employers but also demonstrate your fit for a role focused on storytelling and growth.
✨Tip Number 3
Leverage LinkedIn to your advantage! Share insightful content related to AI and finance, and engage with posts from companies you're interested in. This can help you get noticed by recruiters and hiring managers at Auquan.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Auquan team and ready to contribute to our innovative journey.
We think you need these skills to ace Go To Market Lead in City of London
Some tips for your application 🫡
Show Your Passion for AI: When you're writing your application, let your enthusiasm for AI and finance shine through. We want to see how you can turn complex ideas into compelling stories that resonate with our audience.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B SaaS marketing and how it aligns with the role. We love seeing specific examples of how you've driven pipeline or revenue in the past!
Keep It Clear and Concise: Your application should be easy to read and straight to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets to the heart of your achievements.
Apply Through Our Website: Don't forget to submit your application through our website! This helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Auquan
✨Know Your Stuff
Before the interview, dive deep into Auquan's products and how they revolutionise financial services. Understand the AI landscape and be ready to discuss how your experience aligns with their mission of automating complex knowledge work.
✨Showcase Your Storytelling Skills
As a Go To Market Lead, storytelling is key. Prepare examples of how you've turned technical capabilities into compelling narratives in past roles. Be ready to demonstrate your ability to simplify complex concepts, especially around AI and finance.
✨Prepare for Collaboration
This role involves working closely with Sales and Product teams. Think of examples where you've successfully collaborated across departments to drive results. Highlight your experience in building marketing systems that enhance demo-to-deal conversion.
✨Metrics Matter
Be prepared to discuss your experience with funnel analytics and performance metrics. Have specific examples ready that showcase how you've improved conversion rates or pipeline velocity in previous roles, as this will resonate well with Auquan's data-driven approach.
