Head of Content

Company Overview

August is a full-service real estate development and lifestyle company based in London, United Kingdom, specialising in luxury holiday home collections across Europe. We carefully curate and manage collections of beautifully designed homes in prime destinations, combining real estate, hospitality, and design to provide our members with a seamless second-home experience. Each August project is unique, rooted in a strong European heritage that celebrates the local architecture, natural environment, and traditions of each of our local markets. Our private collections offer exceptional service and a lifestyle focused on family, culture, and comfort. Founded in 2018, August has grown to become a premier platform for luxury holiday homes, delivering distinctive experiences and memorable stays for our members.

Job Description

Location: London, UK (Hybrid)
Reports to: Creative Director (Brand) & Head of Marketing (BAU)

Role Summary

August is seeking a visionary and operational Head of Content to lead the creation and execution of all brand and product content across the organisation. In this foundational leadership role, you will shape how August presents its collections, homes, and lifestyle to the world — transforming product offerings into compelling, aspirational narratives that inspire our global audience. Operating within a unique dual-reporting structure, you will partner closely with the Creative Director to elevate the brand through high-impact storytelling and campaigns, while collaborating with the Head of Marketing to ensure Business-As-Usual (BAU) content drives engagement, demand, and conversion. This role offers the opportunity to build a best-in-class content function from the ground up, influencing the future of luxury co‑ownership marketing and customer experience.

Core Responsibilities

• Content Strategy & Storytelling
  • Define and execute a comprehensive content vision that bridges brand storytelling with performance marketing.
  • Develop aspirational, lifestyle‑led narratives that emotionally connect audiences with August’s homes and experiences.
  • Own the global social media strategy, including content pillars, platform approaches, and campaign planning.
  • Ensure content is culturally relevant through localisation across key regional markets.
• Production & Execution (Brand & BAU)
  • Oversee end‑to‑end content production across video, photography, copy, social, and editorial outputs.
  • Build and manage a scalable BAU content engine supporting launches, campaigns, and daily marketing needs.
  • Lead planning and execution of home photoshoots to maintain consistent, premium visual standards.
  • Collaborate with the Creative Director on high‑impact brand campaigns that elevate August’s market position.
  • Own and manage the content budget, forecasting spend and optimising resource allocation across workstreams.
• Partnerships & Leadership
  • Manage relationships with external partners, agencies, influencers, and collaborators.
  • Build, mentor, and inspire a multidisciplinary content team as the Creative function grows.
  • Serve as a key bridge between Creative and Marketing teams, ensuring brand consistency across all touchpoints.
  • Align content outputs with broader commercial objectives and product priorities.

Skills & Experience

• Essential Skills (Non‑Negotiable)
  • 8+ years’ experience in content strategy, creative direction, or content production within lifestyle, luxury, consumer goods, or agency environments.
  • Demonstrable track record delivering high‑quality multi‑channel campaigns and product storytelling.
  • Deep expertise in social media strategy across major platforms.
  • Strong understanding of content production workflows, timelines, and budgets across multiple formats.
  • Proven experience managing complex budgets and reporting to senior stakeholders.
  • Ability to operate effectively in a matrix or dual‑reporting structure.
  • Global mindset with experience adapting content for diverse markets.
  • Strong leadership capability with experience building or scaling teams.
• Desirable Skills (Value Add)
  • Experience working with luxury brands, hospitality, real estate, or travel sectors.
  • Exposure to both European and North American markets.
  • Additional languages.
  • Familiarity with tools such as HubSpot, Monday.com, Slack, or similar collaboration platforms.

Benefits of Working at August

• Competitive Compensation: A performance‑led salary plus commission/bonus structures (if applicable).
• The August Lifestyle: Hybrid working and a high‑performance, entrepreneurial culture.
• Career Growth: Clear progression paths and dedicated mentorship to help you thrive.
• Global Impact: Join a high‑growth company rapidly becoming a global leader in the luxury property market.
• Pension Scheme: Automatic enrolment into the company pension, reflecting our commitment to your long‑term future.
• Health & Wellbeing (if applicable): Private Health Insurance (Benefit in Kind) for senior and operational leadership following a successful probation period.
• Premium Tools: A company‑provided laptop and tech setup to ensure you achieve our high standards of work.
• Balanced Rest: 25 days of annual leave plus bank holidays and Christmas Company Closure: Dedicated days over the Christmas period to allow the whole team to disconnect.
• Summer Fridays: Early finishes during the summer months and selected Fridays throughout the year.
• Inclusive Environment: A diverse, supportive, and inclusive workplace.

August Values

• Resourcefulness: We take ownership in problem‑solving and contributing to the company’s success.
• Urgency: We act promptly and effectively to stay ahead in a fast‑paced industry.
• Ownership Mindset: We are accountable and take initiative to bring about positive results.
• Kindness: We value teamwork and recognise that our people drive our success.
• Excellence: We set high standards and continuously raise the bar.
• Communication & Openness: We are transparent, collaborative, and constructive in everything we do.