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For Companies At a Glance
- Tasks: Create and execute innovative cruise marketing strategies for UK and US markets.
- Company: Join Audley Travel, where careers turn into adventures in a supportive community.
- Benefits: Enjoy competitive salary, flexible hybrid working, and generous holiday allowance.
- Other info: Be part of a diverse team that values your development and well-being.
- Why this job: Combine your passion for travel with a dynamic marketing role that drives growth.
- Qualifications: Experience in marketing, strong communication skills, and a customer-centric approach.
The predicted salary is between 50000 - 50000 £ per year.
At Audley Travel, we turn careers into adventures. We're dedicated to creating unique travel experiences for our clients and fostering a dynamic, rewarding environment for our team. Join Audley and become part of a supportive community that prioritises your development. Our inclusive culture, along with competitive salaries and benefits, supports your well-being and growth.
If your passion is travel and you’re looking for a career that excites and inspires, Audley Travel is the perfect place for you. Join us to create unforgettable journeys together.
What you’ll be doing
As the Cruise Marketing Manager, you will be working closely with the Marketing leadership team and Global Cruise Manager; this role will be responsible for the creation and execution of the cruise marketing strategy in both the UK and US markets. This broad role requires an experienced online and offline Marketing Manager who relishes the challenge of rapidly growing the cruise arm of the business.
Key responsibilities include:
- Working closely with Global Cruise Manager to understand cruise proposition and product offering
- Understanding growth plan for cruise and building out marketing plan to achieve stated year-on-year growth
- Managing relationships with key cruise suppliers, acquiring funds and allocating to appropriate marketing activities
- Managing budgets associated with cruise through budget tracking and forecasting, providing regular updates
- Working closely with our Head of Loyalty and Acquisition to increase cruise product consumption amongst repeat client cohort
- Working closely with Trade Sales Manager to drive growth via B2C channel
- Providing reports on marketing KPIs, driving the most cost effective acquisition routes and understanding important metrics like cost per acquisition
- Proactively explore industry trends and keep up to date with external factors and Audley’s competitors
- Working with Marketing leadership team and key channel owners to create marketing plans including but not limited to:
- Content requirements (including SEO opportunities)
- Cruise branding and visual identity (proposition, look and feel)
- Comms plans (lifecycle and email newsletters, direct mail)
- Social media and PR
- Trade marketing
- Events and exhibitions
- Advertising
About you
You will have experience creating comprehensive marketing plans that drive growth and align with business objectives. Strong communication skills are essential to effectively work with individual leaders, channel owners, and the Global Cruise Manager, as well as the ability to serve as a conduit between different teams.
Additional experience required:
- Demonstrable experience in a marketing role, preference for knowledge of a broad range of marketing disciplines versus single area of specialism
- Proven track record of successfully managing marketing campaigns and driving results
- Knowledge of UK/US Cruise and or travel market and consumer preferences
- Strong numeracy skills and experience of budget management and setting, tracking and reporting on marketing KPIs
- Pro-active and able to take own initiative
- Strong stakeholder management and influencing skills
- Highly organised, project management experience would be beneficial
- A confident, positive and outgoing person with natural enthusiasm and the ability to be assertive when required
- A customer-centric approach to marketing strategies
- Data driven, suggests ideas backed by sound data and reasoning
- Good understanding of Office 365 including MS Word, Excel, SharePoint and Outlook
Why Audley
We are committed to our employees’ quality of life and value the importance of flexibility by offering hybrid working where you can split your time between one of our wonderful offices and remotely from home or elsewhere in the UK. We ask that employees are office-based for a minimum of 3 days per week.
There’s more:
- Holiday – 25 days rising to 30 days with length of service
- A day off for your birthday
- A day off for volunteering to support a charity, local support group or community work of your choice
- Healthshield health cash plan – money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
- Enhanced family leave
- Enhanced pension scheme
- Life insurance
- Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
- Wellhub – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
- Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers
If you’re interested in this opportunity, we’d love to hear from you. Click apply and start your journey with us at Audley Travel! We believe it's our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment.
Cruise Marketing Manager (12 month FTC) employer: Audley Travel
Contact Detail:
Audley Travel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cruise Marketing Manager (12 month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the travel and marketing industries, especially those connected to Audley Travel. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for travel! When you get the chance to chat with potential employers, share your own travel experiences and how they’ve shaped your marketing approach. This personal touch can really set you apart from other candidates.
✨Tip Number 3
Prepare for interviews by researching Audley Travel’s recent campaigns and their cruise offerings. Bring fresh ideas to the table that align with their goals. This shows you’re not just interested in the role, but you’re also invested in their success!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Audley community. Let’s make those unforgettable journeys happen together!
We think you need these skills to ace Cruise Marketing Manager (12 month FTC)
Some tips for your application 🫡
Show Your Passion for Travel: When writing your application, let your love for travel shine through! Share personal experiences or insights that connect you to the cruise industry. We want to see your enthusiasm and how it aligns with our mission at Audley.
Tailor Your Marketing Experience: Make sure to highlight your marketing experience in a way that speaks directly to the role. Use specific examples of campaigns you've managed and the results achieved. We’re looking for someone who can drive growth, so show us how you’ve done it before!
Be Data-Driven: Since this role involves managing budgets and KPIs, include any relevant data or metrics from your past roles. We love numbers, so if you can demonstrate how your strategies led to measurable success, you’ll definitely catch our eye!
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to inject a bit of your personality into your application. We’re a supportive community at Audley, and we want to get to know the real you. Apply through our website and let’s start this adventure together!
How to prepare for a job interview at Audley Travel
✨Know Your Cruise Stuff
Before the interview, dive deep into the cruise market, especially the UK and US trends. Familiarise yourself with Audley Travel's cruise offerings and competitors. This knowledge will help you speak confidently about how you can contribute to their growth strategy.
✨Showcase Your Marketing Savvy
Prepare to discuss your past marketing campaigns in detail. Highlight specific results you've achieved, particularly in driving growth and managing budgets. Use data to back up your claims, as this role is all about being data-driven and results-oriented.
✨Build Connections
Since this role involves working closely with various teams, think about how you can demonstrate your strong stakeholder management skills. Share examples of how you've successfully collaborated with different departments or external partners to achieve marketing goals.
✨Be Enthusiastic and Customer-Centric
Audley values a positive attitude and a customer-centric approach. During the interview, let your passion for travel shine through. Discuss how you’ve put customers at the heart of your marketing strategies and how you plan to do the same for Audley’s cruise offerings.