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- Tasks: Manage and optimise global paid media campaigns across various platforms.
- Company: Join Audley Travel, an award-winning tour operator with 25 years of expertise in tailor-made travel.
- Benefits: Enjoy hybrid working, 25 days holiday, and a day off for your birthday or volunteering.
- Why this job: Be part of a passionate team that values travel, culture, and personal growth.
- Qualifications: Data-driven mindset, problem-solving skills, and familiarity with Google Ads and analytics tools.
- Other info: Collaborate globally with marketing teams to drive performance and efficiency.
The predicted salary is between 30000 - 42000 £ per year.
Vacancy: Paid Search Specialist (6-month Fixed-Term Contract)
About Us
Audley Travel is an award-winning, consistently recognized tour operator that specializes in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to provide meaningful travel experiences. Our employees are passionate about travel and exploring other cultures. In 2021, we proudly celebrated serving our travel clients for 25 years. Take a look at our video below to get a real taste of who we are and what we love doing:
Watch our video
The Role
The Paid Search Specialist is responsible for managing the delivery and optimization of global paid channels, including search, social, display, and remarketing. This role encompasses a wide range of responsibilities and requires a diverse set of skills to effectively manage and optimize campaigns across multiple platforms and regions.
Key Responsibilities Include:
- Paid Media Strategy
- Deliver a paid media strategy that maximizes revenue and return on investment, driving growth & efficiency across our marketing.
- Assist with the delivery of agreed strategic & performance initiatives to develop our capabilities and aid Audley’s growth & channel efficiency.
- Deliver ROI targets that produce optimum return across channels.
- Optimisation & Testing
- Manage the implementation of testing programmes across accounts, channels, and markets.
- Continually optimize our keyword & audience sets, identifying opportunities to improve account performance.
- Manage bidding across accounts to drive optimum performance in line with agreed strategy.
- Drive creative excellence across the Paid Media team.
- Reporting
- Develop weekly updates with diagnostic commentary on performance & KPIs.
- Develop monthly reports to senior stakeholders highlighting performance trends.
- Develop quarterly market dynamics reports to the wider marketing & management teams to influence future destination focus.
- Global Ways of Working
- Help drive a culture of performance marketing that focuses the whole team on performance improvements.
- Assist with global ways of working that maximize channel performance, resourcing, and efficiency.
- Deliver ways of working that ensure market deliverables are met and engagement across teams is high.
- Work with local markets to understand key focuses and stakeholders to drive focus & efficiency for adoption of strategic & performance initiative delivery.
- Work with the market channel owners to manage the delivery of agreed performance initiatives that focus on driving growth and improving channel efficiency.
About You
As a Paid Search Specialist, you are data-driven and action-led, responsible for owning the account optimization plan and best practice execution within all of Audley’s Paid Media accounts. In this global role, you will work collaboratively with the UK and US marketing teams, ensuring alignment on strategy and maximizing efficiency of processes and performance. Your efforts will drive the success of Audley’s digital marketing initiatives on a global scale, encompassing search, social, display, and remarketing channels.
Additional Experience Required:
- Exceptional problem-solving skills
- A keen eye for detail
- A desire to learn, develop skills, and challenge themselves & others
- Highly organized & logical approach to managing workloads and deadlines
- Good understanding of PowerBI desirable
- Channel management tools – e.g. Google Ads, Microsoft Ads, Meta
- Advanced analysis
- Budget management
- Google Analytics
What You’ll Get in Return:
- Holiday – 25 days per year
- Hybrid working
- A day off for your birthday
- A day off for volunteering to support a charity, local support group, or community work of your choice
- Healthshield health cash plan – money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme, and counselling
- Enhanced family leave
- Wellhub – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
- Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers
We believe it\’s our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment.
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Contact Detail:
Audley Travel Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist (6-month Fixed-Term Contract)
✨Tip Number 1
Familiarise yourself with Audley Travel's brand and values. Understanding their focus on tailor-made travel experiences will help you align your approach to paid media strategies that resonate with their target audience.
✨Tip Number 2
Showcase your experience with global paid media campaigns. Highlight any previous roles where you've successfully managed search, social, or display advertising across multiple regions, as this is crucial for the role.
✨Tip Number 3
Prepare to discuss your analytical skills in detail. Be ready to share specific examples of how you've used data to optimise campaigns and improve ROI, as this will demonstrate your capability to meet the performance targets set by Audley.
✨Tip Number 4
Network with current or former employees of Audley Travel if possible. Gaining insights into their culture and work environment can provide you with valuable information to tailor your approach during interviews.
We think you need these skills to ace Paid Media Specialist (6-month Fixed-Term Contract)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Media Specialist. Familiarise yourself with key terms like ROI, optimisation, and performance marketing to demonstrate your knowledge in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in paid media, particularly in managing campaigns across platforms like Google Ads and social media. Use specific metrics to showcase your achievements, such as percentage increases in ROI or successful campaign outcomes.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for travel and your understanding of Audley Travel's mission. Mention how your skills align with their needs, particularly in data-driven decision-making and campaign optimisation.
Showcase Your Analytical Skills: In your application, emphasise your analytical abilities and experience with tools like Google Analytics and PowerBI. Provide examples of how you've used data to drive decisions and improve campaign performance in previous roles.
How to prepare for a job interview at Audley Travel Ltd.
✨Know Your Metrics
As a Paid Search Specialist, you'll need to demonstrate your understanding of key performance indicators. Be prepared to discuss how you've used data to optimise campaigns in the past and what metrics you consider most important for measuring success.
✨Showcase Your Problem-Solving Skills
Audley Travel values exceptional problem-solving abilities. Think of specific examples where you've tackled challenges in paid media campaigns. Highlight your analytical approach and how you turned data insights into actionable strategies.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the channel management tools mentioned in the job description, such as Google Ads and Google Analytics. Being able to discuss your experience with these platforms will show that you're ready to hit the ground running.
✨Emphasise Collaboration
This role involves working closely with teams across different regions. Prepare to talk about your experience in collaborative environments and how you've successfully aligned strategies with various stakeholders to achieve common goals.
