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For Companies At a Glance
- Tasks: Lead go-to-market strategies and drive product positioning for EMEA markets.
- Company: Join Optro, a fast-growing tech leader in audit and risk management.
- Benefits: Enjoy flexible vacation, health coverage, and a $200 monthly wellness allowance.
- Why this job: Make a real impact in a high-growth environment with top-tier clients.
- Qualifications: 10+ years in Product Marketing, preferably in B2B SaaS or GRC.
- Other info: Collaborative culture focused on customer success and personal growth.
The predicted salary is between 48000 - 72000 £ per year.
Who We Are
Having surpassed $300M ARR and continuing to grow, Optro is the leading audit, risk, ESG, and InfoSec platform on the market. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. Our customers love us: AuditBoard is top-rated on G2.com and Gartner Peer Insights. At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities.
Why This Role is Exciting
AuditBoard is seeking a marketing leader to fill our Senior Product Marketing Manager, International position and play a critical role in defining and executing go-to-market strategies for our EMEA markets. This is a high-impact individual contributor role at the senior level, responsible for driving strategic positioning, messaging, and GTM execution for our mature markets, as well as our emerging markets. As a Sr. PMM, you will be the primary business partner for product, sales, and marketing leadership, influencing strategic initiatives that drive market leadership, customer adoption, and revenue growth. You will lead high-visibility projects and partner cross-functionally to ensure we deliver compelling value to the market. If you are a strategic thinker, expert storyteller, and execution-focused leader who thrives in fast-paced environments and enjoys solving complex go-to-market challenges, this role is for you.
Location: This is a hybrid role, with a requirement of 1-2 days in the London-based HQ.
Key Responsibilities
- Own and drive the go-to-market strategy for AuditBoard’s Platform across EMEA markets, aligning with business objectives and revenue targets.
- Lead localized GTM and product readiness for emerging markets.
- Develop and refine category-defining messaging and positioning that differentiates AuditBoard in the market and resonates with key audiences, from audit and GRC professionals.
- Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling.
- Lead product launches and growth initiatives end-to-end, ensuring successful adoption, expansion, and retention.
- Create high-impact marketing content and assets (e.g., executive narratives, thought leadership, competitive positioning, analyst reports, and sales enablement materials) that drive demand and market awareness.
- Act as an internal thought leader and evangelist, educating cross-functional teams and ensuring consistent messaging across all channels.
- Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering.
- Conduct in-depth customer, competitor, and market research, translating insights into actionable strategies.
- Partner with Regional Marketing to ensure messaging and campaigns reflect local nuances, support speaking opportunities on behalf of AuditBoard, and provide insights on competitors, customer drivers and growth levers.
Attributes for a Successful Candidate
- 10+ years of experience in Product Marketing, GRC, or B2B SaaS with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products.
- Extensive experience in establishing market-share across EMEA markets is a must-have.
- Experience in GRC/Audit GTM roles is strongly preferred.
- Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.
- A compelling presenter with the ability to both develop high-impact content and lead high-level discussions.
- Strong strategic thinking and problem-solving skills, with the ability to frame complex challenges and drive alignment across stakeholders.
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for C-level audiences.
- Strong analytical mindset with experience leveraging market research, competitive insights, and data analytics to inform decision-making.
- Proven ability to influence and collaborate across Product, Sales, Marketing, and Executive teams.
- High degree of ownership, accountability, and autonomy in executing large-scale initiatives.
- A second European language is a plus (German/French get extra brownie points).
Our Company Values
- Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.
- Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
- Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
- Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.
Perks
- Launch a career at one of the fastest-growing SaaS companies in North America!
- Live your best life (LYBL)! $200/mo for anything that enhances your life
- Comprehensive employee health coverage (all locations)
- 401K with match (US) or pension with match (UK)
- Competitive compensation & bonus program
- Flexible Vacation (US exempt & CA) or 25 days (UK)
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers!
*perks may vary based on eligibility/location
We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation. Background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.
Senior Product Marketing Manager, International (Hybrid) employer: AuditBoard
Contact Detail:
AuditBoard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager, International (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our success. Tailor your answers to reflect our values!
✨Tip Number 3
Practice your storytelling skills. We love compelling narratives, so be ready to share your experiences in a way that highlights your impact and aligns with our mission.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can keep you top of mind and show us you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Product Marketing Manager, International (Hybrid)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in EMEA markets, and showcase how your skills align with our company values.
Showcase Your Storytelling Skills: Since this role requires exceptional storytelling abilities, include examples of how you've crafted compelling narratives in your previous roles. We want to see how you can engage C-level audiences and drive market awareness.
Highlight Your Strategic Thinking: Demonstrate your strategic mindset by discussing past projects where you’ve influenced go-to-market strategies or driven significant growth. We love candidates who can think big and tackle complex challenges head-on!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Optro!
How to prepare for a job interview at AuditBoard
✨Know Your Market
Before the interview, dive deep into the EMEA markets and understand the specific challenges and opportunities they present. Familiarise yourself with local competitors and how AuditBoard positions itself against them. This knowledge will help you speak confidently about your strategies and insights.
✨Craft Your Story
As a Senior Product Marketing Manager, storytelling is key. Prepare to share compelling narratives about your past experiences, particularly those that highlight your strategic thinking and problem-solving skills. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Showcase Collaboration Skills
This role requires working closely with various teams. Be ready to discuss examples of how you've successfully collaborated with product, sales, and marketing teams in the past. Highlight any specific projects where your influence led to significant outcomes, demonstrating your ability to drive alignment across stakeholders.
✨Prepare for Analytical Questions
Expect questions that assess your analytical mindset. Brush up on how you've used market research and competitive insights to inform your decisions. Be prepared to discuss specific metrics or data points that illustrate your impact on previous go-to-market strategies.