At a Glance
- Tasks: Lead go-to-market strategies and drive product positioning across EMEA markets.
- Company: Join AuditBoard, a top-rated tech company transforming audit and risk management.
- Benefits: Enjoy flexible vacation, health coverage, and a $200 monthly wellness allowance.
- Why this job: Make a real impact in a fast-growing SaaS company with innovative solutions.
- Qualifications: 10+ years in Product Marketing with a focus on B2B SaaS and strategic initiatives.
- Other info: Collaborative culture with opportunities for personal growth and team events.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Having surpassed $300M ARR and continuing to grow, AuditBoard is the leading audit, risk, ESG, and InfoSec platform on the market. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. At AuditBoard, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities.
AuditBoard is seeking a marketing leader to fill our Senior Product Marketing Manager, International position and play a critical role in defining and executing go-to-market strategies for our EMEA markets. This is a high-impact individual contributor role at the senior level, responsible for driving strategic positioning, messaging, and GTM execution for our mature markets, as well as our emerging markets. As a Sr. PMM, you will be the primary business partner for product, sales, and marketing leadership, influencing strategic initiatives that drive market leadership, customer adoption, and revenue growth. You will lead high-visibility projects and partner cross-functionally to ensure we deliver compelling value to the market.
If you are a strategic thinker, expert storyteller, and execution-focused leader who thrives in fast-paced environments and enjoys solving complex go-to-market challenges, this role is for you.
Location
This is a hybrid role, with a requirement of 1-2 days in the London-based HQ.
Key Responsibilities
- Own and drive the go-to-market strategy for AuditBoard's Platform across EMEA markets, aligning with business objectives and revenue targets.
- Lead localized GTM and product readiness for emerging markets.
- Develop and refine category-defining messaging and positioning that differentiates AuditBoard in the market and resonates with key audiences, from audit and GRC professionals.
- Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling.
- Lead product launches and growth initiatives end-to-end, ensuring successful adoption, expansion, and retention.
- Create high-impact marketing content and assets (e.g., executive narratives, thought leadership, competitive positioning, analyst reports, and sales enablement materials) that drive demand and market awareness.
- Act as an internal thought leader and evangelist, educating cross-functional teams and ensuring consistent messaging across all channels.
- Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering.
- Conduct in-depth customer, competitor, and market research, translating insights into actionable strategies.
- Partner with Regional Marketing to ensure messaging and campaigns reflect local nuances, support speaking opportunities on behalf of AuditBoard, and provide insights on competitors, customer drivers and growth levers.
Attributes for a Successful Candidate
- 10+ years of experience in Product Marketing, GRC, or B2B SaaS with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products.
- Extensive experience in establishing market-share across EMEA markets is a must-have.
- Experience in GRC/Audit GTM roles is strongly preferred.
- Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.
- A compelling presenter with the ability to both develop high-impact content and lead high-level discussions.
- Strong strategic thinking and problem-solving skills, with the ability to frame complex challenges and drive alignment across stakeholders.
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for C-level audiences.
- Strong analytical mindset with experience leveraging market research, competitive insights, and data analytics to inform decision-making.
- Proven ability to influence and collaborate across Product, Sales, Marketing, and Executive teams.
- High degree of ownership, accountability, and autonomy in executing large-scale initiatives.
- A second European language is a plus (German/French get extra brownie points).
Our Company Values
- Customer obsession: Apply relentless focus on listening to and understanding customers as the core of everything we do.
- Win, together: Drive to be the best while supporting each other's success.
- Gritty resilience: Thrive in a fast-paced and dynamic environment, balancing immediate priorities with big-picture strategic goals.
- Personal improvement: Stay eager to share insights, seek feedback, and continuously learn.
- Constant innovation: Challenge the status quo and drive improvements.
Perks
- Launch a career at one of the fastest-growing SaaS companies in North America!
- Live your best life (LYBL)! $200/mo for anything that enhances your life.
- Comprehensive employee health coverage (all locations).
- 401K with match (US) or pension with match (UK).
- Competitive compensation & bonus program.
- Flexible Vacation (US exempt & CA) or 25 days (UK).
- Time off for your birthday & volunteering.
- Employee resource groups.
- Opportunities for team and company-wide get-togethers!
Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information. We love building strong partnerships, but please note that AuditBoard cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.
Senior Product Marketing Manager, International (Hybrid) employer: AuditBoard, Inc
Contact Detail:
AuditBoard, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager, International (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their market position and be ready to discuss how you can contribute to their growth.
✨Tip Number 3
Showcase your storytelling skills during interviews. Use examples from your past experiences to illustrate how you’ve tackled challenges and driven results.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role.
We think you need these skills to ace Senior Product Marketing Manager, International (Hybrid)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in EMEA markets, and showcase how your skills align with our needs.
Showcase Your Storytelling Skills: As a strategic thinker and expert storyteller, your application should reflect this. Use compelling narratives in your cover letter to demonstrate how you've successfully driven go-to-market strategies in the past.
Highlight Relevant Experience: Don’t forget to emphasise your 10+ years of experience in Product Marketing or B2B SaaS. Mention specific projects where you’ve influenced strategic initiatives and improved market share, especially in high-growth environments.
Apply Through Our Website: We encourage you to apply directly through our website. This way, we can ensure your application gets the attention it deserves and you can easily keep track of your application status!
How to prepare for a job interview at AuditBoard, Inc
✨Know Your Market
Before the interview, dive deep into the EMEA markets and understand the specific challenges and opportunities they present. Familiarise yourself with AuditBoard's competitors and their positioning. This knowledge will help you articulate how you can drive strategic initiatives effectively.
✨Craft Your Story
Prepare a compelling narrative about your past experiences in product marketing, especially in B2B SaaS. Highlight specific examples where you've successfully led go-to-market strategies or product launches. Make sure to connect these stories to how they align with AuditBoard's mission and values.
✨Engage with Questions
During the interview, don’t just wait for questions to be asked. Prepare insightful questions that demonstrate your understanding of the role and the company. Ask about their current GTM strategies or how they measure success in their marketing efforts. This shows your genuine interest and strategic thinking.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data analytics and market research to inform your decisions in previous roles. Bring examples of how your analytical mindset has led to successful outcomes. This is crucial for a role that requires influencing product and marketing strategies based on customer insights.