At a Glance
- Tasks: Lead and optimise digital media campaigns across various platforms to achieve client goals.
- Company: Join Adgen, a dynamic media agency focused on education providers.
- Benefits: Enjoy hybrid working, 25 days holiday, and professional development opportunities.
- Other info: Great career progression opportunities and a chance to innovate in digital media.
- Why this job: Make a real impact in digital marketing while growing your skills in a supportive environment.
- Qualifications: Experience in PPC and paid social, with strong analytical and communication skills.
A specialist media agency dedicated to helping education providers reach and engage the people who matter most. We take the time to understand each client’s unique challenges and aspirations, delivering tailored, performance‑driven campaigns that achieve measurable results.
As Digital Manager at Adgen, you’ll be responsible for developing, delivering, and optimising digital media campaigns across paid search, paid social, and programmatic channels. Working closely with client teams and channel specialists, you’ll ensure digital activity is insight‑led, performance‑driven, and aligned to client objectives.
WHAT GOOD LOOKS LIKE
- Digital campaigns consistently meet or exceed agreed KPIs
- Clients trust Adgen’s digital recommendations and performance insight
- Campaign planning and execution are accurate, timely, and best‑in‑class
- Performance insight clearly informs optimisation and future strategy
- Digital capability continues to evolve through innovation and learning
KEY RESPONSIBILITIES
DIGITAL CAMPAIGN PLANNING & DELIVERY
- Collaborate with client teams to develop comprehensive digital media plans aligned to client objectives and budgets
- Extract insight from historic performance, benchmarks, and audience data to forecast outcomes and define KPIs
- Build and execute campaigns across platforms including Google Ads, Meta, LinkedIn, and other paid media channels
- Apply channel best practice to campaign setup, targeting, creative formats, and optimisation approaches
- Ensure campaigns are delivered accurately, on time, and to brief
PERFORMANCE, OPTIMISATION & REPORTING
- Monitor campaign performance and spend against agreed KPIs and budgets
- Implement ongoing optimisation strategies to improve performance and efficiency
- Produce clear, actionable insight and channel recommendations
- Contribute to end‑of‑campaign reports and quarterly reviews
- Present performance results and recommendations clearly and confidently to clients
CLIENT & STAKEHOLDER COLLABORATION
- Act as the go‑to digital media expert for client teams and stakeholders
- Participate in client meetings, providing confident and informed performance updates
- Build strong, trusted relationships with clients through clear communication and expertise
- Ensure digital activity aligns with client business goals, sector context, and challenges
COMMERCIAL & OFFERING DEVELOPMENT
- Support the development of Adgen’s paid media and digital offering
- Proactively identify new channels, tools, or approaches that add value for clients
- Support client teams in identifying revenue opportunities beyond planned campaigns
- Apply commercial awareness to planning, performance, and recommendation‑making
TEAM SUPPORT & OPERATIONAL EXCELLENCE
- Support and guide Digital Executives or Specialists where applicable
- Maintain high standards of accuracy, quality control, and documentation
- Manage workload effectively across multiple campaigns and priorities
- Contribute to efficient ways of working within the digital team
FUTURE CAPABILITY & INNOVATION
- Stay up to date with digital trends, platform developments, and best practice
- Test and adopt new features, formats, and technologies where appropriate
- Balance data‑driven decision‑making with creative and innovative approaches
- Share learning and insight with the wider team
EXPERIENCE AND REQUIREMENTS
Essential
- Proven experience in PPC, and paid social within an agency or in‑house role
- Strong understanding of platforms including Google Ads, Meta, LinkedIn, and programmatic media
- Strong analytical skills with the ability to extract insight from data
- Excellent attention to detail and quality control
- Confident communicator with strong client service skills
- Commercial awareness and results‑focused mindset
- Strong organisation, prioritisation, and project management skills
Nice to have
- Bachelor’s degree in Marketing, Business, or related field
- Experience within education, youth, or employer marketing
- Experience supporting or mentoring junior team members
WHAT WE OFFER
- Hybrid working (Leamington Spa office Tuesday–Thursday)
- 25 days’ holiday + 3 celebration days
- 37.5‑hour working week
- Pension, life insurance and income protection
- EAP and 24/7 virtual GP access
YOUR FIRST 12 MONTHS AT ADGEN
- Months 0–3: Foundations & confidence - Learn Adgen and Audience Collective ways of working and tools, take ownership of existing digital campaigns under guidance, build strong understanding of client objectives and performance expectations, develop confidence in reporting, optimisation, and client communication.
- Months 4–6: Ownership & optimisation - Own digital campaign planning, delivery, and optimisation across key accounts, confidently manage budgets, performance, and KPI delivery, present performance insight and recommendations to clients, begin contributing ideas to improve digital strategy and delivery.
- Months 7–12: Strategic impact - Demonstrate consistent performance improvement across campaigns, influence planning and strategy through insight and expertise, support development of junior team members, contribute to evolution of Adgen’s digital offering and best practice.
PROGRESSION & CAPABILITY GROWTH
The role demonstrates increasing strategic influence, performance ownership, and leadership capability over time.
- Taking ownership of larger or more complex digital budgets
- Developing deeper expertise in specific platforms or channels
- Contributing to agency‑wide digital strategy and proposition development
- Supporting new business pitches and capability storytelling
- Progression toward Senior Digital Manager or Digital Director
Digital Manager employer: Audience Collective
At Adgen, we pride ourselves on being an exceptional employer, offering a vibrant and supportive work culture that fosters collaboration and personal growth. As a Campaign Delivery Executive, you'll enjoy the benefits of hybrid working, competitive salary, and ample holiday, all while playing a crucial role in delivering impactful campaigns for leading education providers. Our commitment to employee development and a positive environment ensures that you will thrive in your career with us.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Manager
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Audience Collective looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Digital Manager at Audience Collective, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Digital Manager
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Audience Collective, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Audience Collective and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Audience Collective
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Audience Collective might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Audience Collective.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
