At a Glance
- Tasks: Lead mobile app marketing strategies to boost user acquisition and engagement.
- Company: Join Audible, a leader in innovative audio experiences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on creativity and data-driven results.
- Why this job: Make an impact on global marketing strategies and drive app success.
- Qualifications: Experience in performance marketing and mobile app acquisition required.
The predicted salary is between 70000 - 90000 £ per year.
ABOUT THE TEAM
Our Paid Media Marketing team works at the intersection of marketing, product, and content to deliver personalized, data‑driven experiences that increase member engagement and lifetime value.
We are customer‑obsessed, test‑and‑learn oriented, and relentless about raising the bar on campaign performance.
ABOUT THIS ROLE
Audible is looking for a Mobile App Marketing Director to support its global acquisition strategy.
The ideal candidate will have a demonstrated ability to create and execute media strategies to deliver MAI (Mobile App Install) channel acquisition growth and efficiency goals globally while working with cross‑functional teams—product, UX, and measurement.
This role is part of the Performance Marketing Team, reporting into the Global Paid Social and MAI lead.
Audible’s mobile campaigns are supported through multiple channels, including app search, display/programmatic, and social.
Responsibilities
- Support the development of acquisition strategy and tactics for the Audible app on i OS and Android.
- Establish, execute and measure the effectiveness of mobile advertising initiatives for incremental conversions and HVAs.
- Leverage Amazon DSP and agency partners to manage and optimize mobile advertising.
- Own the following at the tactical level in partnership with our agency: managing campaign execution, creating and optimizing campaigns, analyzing campaign reporting, and solving problems.
- Take relevant action on insights gained from mobile campaign reporting.
- Define experimentation framework, manage execution and share learnings.
- Influence cross‑functional initiatives such as global promotion, ASO testing, and product collaboration.
- Manage creative needs and request new assets as needed to optimize performance.
- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics.
- Ensure key targets around incrementality are met through close collaboration with internal partners on test design, implementation, and review.
- Align with the Paid Social team to develop a holistic Paid Social approach across App and Web together.
Requirements
- Speak, write, and read fluently in English.
- Professional Degree (Bachelors, MBA, M. A., M. S., or another post‑graduate degree).
- Experience in performance marketing with a focus on mobile apps, ideally including experience in leading performance marketing teams across multiple geographies and languages.
- Experience driving mobile app acquisition growth in a highly competitive marketplace environment.
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