At a Glance
- Tasks: Lead mobile marketing strategies to boost app growth and engagement.
- Company: Join a dynamic team at Audible, a leader in audio entertainment.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and data-driven results.
- Why this job: Make a real impact on global marketing strategies and drive user engagement.
- Qualifications: Experience in mobile performance marketing and strong leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
About the Team
Our Paid Media Marketing team works at the intersection of marketing, product, and content to deliver personalized, data‑driven experiences that increase member engagement and lifetime value.
We are customer‑obsessed, test‑and‑learn oriented, and relentless about raising the bar on campaign performance.
About this Role
Audible seeks a Mobile App Marketing Director to support its global acquisition strategy.
The ideal candidate will create and execute mobile acquisition media strategies, driving growth and efficiency goals across multiple channels, including app search, display/programmatic, and social.
Responsibilities
- Support the development of acquisition strategy and tactics for the Audible app on i OS and Android.
- Establish, execute, and measure the effectiveness of mobile advertising initiatives to incremental conversions and HVAs.
- Leverage Amazon DSP and agency partners to manage and optimize mobile advertising.
- Own campaign execution, creation, optimization, and reporting at the tactical level in partnership with agencies.
- Take action on insights from mobile campaign reporting.
- Define experimentation framework, manage execution, and share learnings.
- Influence cross‑functional initiatives such as global promotion, ASO testing, and product collaboration.
- Manage creative needs and request new assets to optimize performance.
- Oversee and continuously improve tracking, attribution, and data access for key metrics.
- Ensure incremental targets are met through close collaboration with internal partners on test design, implementation, and review.
- Align with the Paid Social team to develop a holistic Paid Social approach across App and Web.
Qualifications
- Speak, write, and read fluently in English.
- Professional degree (Bachelor’s degree, MBA, M. A., M. S., or another post‑graduate degree).
- Experience in performance marketing with a focus on mobile apps, ideally leading performance marketing teams across multiple geographies and languages.
- Experience driving mobile app acquisition growth in a highly competitive marketplace environment.
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Mobile Marketing Director (MAI)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Audible and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Audible are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Audible on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Audible. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Mobile Marketing Director (MAI)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Audible. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Audible:Show us that you’ve done your homework! In your application, briefly mention what you admire about Audible’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Audible
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Audible will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Audible, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
