At a Glance
- Tasks: Lead global marketing strategy for mobile app growth and optimise acquisition across iOS and Android.
- Company: Join Audible, a leading audio entertainment company based in London.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic role with potential for significant career advancement.
- Why this job: Drive impactful marketing campaigns and collaborate with innovative teams to enhance user experience.
- Qualifications: Experience in mobile app marketing and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
Audible, based in London, is seeking a Mobile App Marketing Director to lead global MAI strategy and drive growth across iOS and Android. You will collaborate with product, UX, and measurement teams to create and execute media plans that improve acquisition efficiency and app installs.
You’ll manage campaigns across multiple channels, leverage Amazon DSP and agency partners, and partner with cross functional teams to optimize tracking, attribution, and experimentation to meet incrementality.
Mobile App Growth Director — Global Acquisition & Performance employer: Audible
Audible is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about mobile app marketing. With a strong emphasis on employee growth, team collaboration, and creative freedom, you will have the opportunity to lead impactful strategies in a global setting. Located in a vibrant environment, Audible offers competitive benefits and a supportive atmosphere that encourages professional development and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Mobile App Growth Director — Global Acquisition & Performance
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Audible and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Audible are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Audible on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Audible. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Mobile App Growth Director — Global Acquisition & Performance
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Audible. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Audible:Show us that you’ve done your homework! In your application, briefly mention what you admire about Audible’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Audible
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Audible will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Audible, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
