At a Glance
- Tasks: Lead mobile marketing strategies to boost app growth and engagement.
- Company: Join Audible, a leader in innovative audio experiences.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Make a real impact on global marketing strategies and drive app success.
- Qualifications: Experience in mobile performance marketing and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
About the Team
Our Paid Media Marketing team works at the intersection of marketing, product, and content to deliver personalized, data‑driven experiences that increase member engagement and lifetime value.
We are customer‑obsessed, test‑and‑learn oriented, and relentless about raising the bar on campaign performance.
About this Role
Audible seeks a Mobile App Marketing Director to support its global acquisition strategy.
The ideal candidate will create and execute mobile acquisition media strategies, driving growth and efficiency goals across multiple channels, including app search, display/programmatic, and social.
Responsibilities
- Support the development of acquisition strategy and tactics for the Audible app on i OS and Android.
- Establish, execute, and measure the effectiveness of mobile advertising initiatives to incremental conversions and HVAs.
- Leverage Amazon DSP and agency partners to manage and optimize mobile advertising.
- Own campaign execution, creation, optimization, and reporting at the tactical level in partnership with agencies.
- Take action on insights from mobile campaign reporting.
- Define experimentation framework, manage execution, and share learnings.
- Influence cross‑functional initiatives such as global promotion, ASO testing, and product collaboration.
- Manage creative needs and request new assets to optimize performance.
- Oversee and continuously improve tracking, attribution, and data access for key metrics.
- Ensure incremental targets are met through close collaboration with internal partners on test design, implementation, and review.
- Align with the Paid Social team to develop a holistic Paid Social approach across App and Web.
Qualifications
- Speak, write, and read fluently in English.
- Professional degree (Bachelor’s degree, MBA, M. A., M. S., or another post‑graduate degree).
- Experience in performance marketing with a focus on mobile apps, ideally leading performance marketing teams across multiple geographies and languages.
- Experience driving mobile app acquisition growth in a highly competitive marketplace environment.
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We think you need these skills to ace Mobile Marketing Director (MAI) in London
Mobile Acquisition Strategy
Performance Marketing
Data-Driven Decision Making
Campaign Execution
Mobile Advertising Optimization
Cross-Functional Collaboration
App Store Optimisation (ASO)
