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- Tasks: Lead innovative media strategies to boost awareness for Audible across Europe.
- Company: Join Audible, a leading audio entertainment brand with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on high-profile media campaigns in a creative role.
- Qualifications: Proven experience with multi-market consumer brands and strong commercial acumen.
- Other info: Collaborate with top media agencies and internal experts for exciting projects.
The predicted salary is between 43200 - 72000 £ per year.
Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. As a forward-looking and well-established media professional, you will lead key awareness media channels for the region – TV, radio, cinema and out-of-home partnering closely with Audible's global media agency and alongside a team of internal media experts.
This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible's budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture.
As a key member of the media team, you will influence large-scale campaigns, while continuously innovating and optimizing. You will define your channels' role in Audible's media mix, provide in-depth channel insight and drive planning, budgeting and testing.
About You
You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact.
As an Associate Director, Brand Media Europe, you will:
- Work closely with media agencies across DE, UK, FR, IT, ES to negotiate efficient annual deals
- Drive media innovation through custom media partnerships with a specific focus on TV, OOH, cinema, radio for brand and content campaigns
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimize channel's impact on brand demand, traffic and sign-ups
- Define testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers
Associate Director, Brand Media Europe in London employer: Audible
Contact Detail:
Audible Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Brand Media Europe in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend media events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your past media campaigns and strategies. This will help us see how you can bring innovative ideas to the table for Audible.
✨Tip Number 3
Prepare for interviews by researching Audible’s recent campaigns and media strategies. We want to see your passion and knowledge about our brand and how you can contribute to our growth in Europe.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Associate Director, Brand Media Europe in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Associate Director, Brand Media Europe role. Highlight your media expertise and any relevant achievements in multi-market consumer brands to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about media and how you can drive innovation at Audible. Be specific about your experience with TV, radio, and other channels mentioned in the job description.
Showcase Your Data Skills: Since this role involves working with data analytics, make sure to mention any experience you have with Marketing Mix Modelling or similar tools. We want to see how you can evaluate and optimise media strategies effectively!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Audible
✨Know Your Media Landscape
Familiarise yourself with the latest trends in TV, radio, cinema, and out-of-home advertising. Be ready to discuss how these channels can drive awareness for Audible and share examples of innovative media strategies you've implemented in the past.
✨Showcase Your Commercial Mindset
Prepare to demonstrate how your media strategies have directly impacted commercial outcomes. Bring specific metrics or case studies that highlight your ability to connect media initiatives with tangible business results.
✨Collaborate Like a Pro
Since this role involves working closely with various stakeholders, think of examples where you successfully collaborated with internal teams or external agencies. Highlight your communication skills and how you’ve built strong partnerships in previous roles.
✨Be Data-Driven
Brush up on your knowledge of data analytics tools and methodologies like Marketing Mix Modelling. Be prepared to discuss how you've used data to evaluate campaign performance and optimise media spend in your previous positions.
