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For Companies At a Glance
- Tasks: Lead global customer acquisition strategies and drive business growth targets.
- Company: Join Audible, a leader in audio storytelling, inspiring millions worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and inclusion.
- Why this job: Be part of a passionate team making a positive impact through innovative audio experiences.
- Qualifications: 6+ years in customer acquisition or marketing analytics; strong Excel and Tableau skills required.
- Other info: Diverse and inclusive workplace committed to empowering all employees.
The predicted salary is between 43200 - 72000 £ per year.
At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other.
ABOUT THIS ROLE
The Global Customer Acquisition Lead is a role within Audible on Amazon Growth team responsible for developing & ensuring the achievement of business growth targets. This involves developing targets, translating the business plans into acquisition strategies, identifying growth opportunities and recommending the appropriate initiatives to achieve those targets. This role will be the single-threaded owner of all customer acquisition goals of the business, across offerings including those we currently offer to customers and any we launch in future.
This role will also be responsible for setting up new acquisition marketing programs, testing and prioritizing initiatives to scale acquisition marketing efforts. The person in this role will deeply influence Audible customer acquisition thinking and product planning across teams worldwide. The ideal candidate is a self-starter who enjoys solving complex problems, has a high level of commercial and product awareness, works effectively with cross-functional counterparts and thrives in a fast-paced setting that is constantly evolving. Proving you have high judgement, able to communicate effectively with senior stakeholders, strong capabilities to earn trust, and are comfortable working in ambiguous, highly-visible situations is critical for this position.
As a Global Customer Acquisition Lead, you will:
- Build long-term strategies for customer acquisition
- Write new playbooks on customer acquisition for the business
- Own Global Audible on Amazon P&L and all revenue streams/ financial objectives through annual budget preparation and ongoing forecasting and monitoring results
- Influence senior business, technical and product stakeholders to drive alignment around new ideas and initiatives, debate tradeoffs and make high-judgment decisions related to critical partnerships and cross product initiatives
- Drive an objective and sustained approach to incrementality and acquisition efficiencies
- Drive robust and detailed measurement and reporting processes
- Work closely with Global Insights and Data Science teams to identify and convert data analysis into actionable insights for customer acquisition
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
BASIC QUALIFICATIONS
- 6+ years' experience in customer acquisition/ Growth, Marketing Analytics/ or Finance
- Experience with Excel, Macros, Tableau
PREFERRED QUALIFICATIONS
- Excellent written and oral communication in English
- Another European language is a plus
- MBA
- Experience developing strategies that influence leadership decisions at the organizational level
- Previous consulting experience
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.
Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.
Global Customer Acquisition Lead employer: Audible
Contact Detail:
Audible Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Customer Acquisition Lead
✨Tip Number 1
Familiarise yourself with Audible's current customer acquisition strategies and marketing initiatives. Understanding their existing frameworks will help you propose innovative ideas that align with their goals, showcasing your proactive approach.
✨Tip Number 2
Network with professionals in the audio storytelling and digital marketing sectors. Engaging with industry experts can provide insights into best practices and trends, which you can leverage to demonstrate your knowledge during discussions.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs related to customer acquisition. Being able to articulate how you've successfully driven growth in previous roles will highlight your expertise and make you a strong candidate for this position.
✨Tip Number 4
Showcase your ability to work cross-functionally by sharing examples of past collaborations with different teams. This will illustrate your capability to influence stakeholders and drive alignment, which is crucial for the Global Customer Acquisition Lead role.
We think you need these skills to ace Global Customer Acquisition Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications for the Global Customer Acquisition Lead position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your 6+ years of experience in customer acquisition or growth. Use quantifiable achievements to demonstrate your impact in previous roles, especially in areas like marketing analytics and financial objectives.
Write a Strong Cover Letter: In your cover letter, express your passion for audio storytelling and how your background makes you a perfect fit for Audible. Highlight your ability to influence senior stakeholders and your experience in developing strategies that drive business growth.
Showcase Communication Skills: Since excellent written and oral communication is crucial for this role, ensure your application materials are well-structured and free of errors. Consider including examples of how you've effectively communicated complex ideas to diverse audiences.
How to prepare for a job interview at Audible
✨Understand the Role Inside Out
Make sure you thoroughly understand the responsibilities of the Global Customer Acquisition Lead. Familiarise yourself with customer acquisition strategies, marketing analytics, and how they relate to Audible's business growth targets.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis tools like Excel and Tableau. Be ready to provide examples of how you've used data to drive customer acquisition strategies and make informed decisions.
✨Communicate Effectively
Since this role involves influencing senior stakeholders, practice articulating your ideas clearly and confidently. Prepare to discuss how you've successfully communicated complex concepts in previous roles.
✨Demonstrate Your Problem-Solving Abilities
Be prepared to share specific examples of complex problems you've solved in a fast-paced environment. Highlight your self-starter attitude and how you've thrived in ambiguous situations.
