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For Companies At a Glance
- Tasks: Lead global product marketing strategies and enhance customer engagement through innovative audio storytelling.
- Company: Join Audible, a pioneer in audio storytelling, dedicated to enriching lives with immersive experiences.
- Benefits: Enjoy a collaborative culture, entrepreneurial spirit, and opportunities for personal and professional growth.
- Why this job: Shape the future of audio content while working in a dynamic, inclusive environment that values creativity.
- Qualifications: 6+ years in product marketing, a degree in Business or related field, and a passion for customer insights.
- Other info: Be part of a mission-driven team focused on making a positive impact in communities worldwide.
The predicted salary is between 43200 - 72000 £ per year.
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
We are looking for an Associate Director, Global Product Marketing to help further grow and accelerate our unique offering and content, globally. As Associate Director, Global Product Marketing, you’ll have the opportunity to help shape the future of Audible’s products by translating customer needs into customer-centric strategies that inform technology, content, and marketing investment that surprise and delight audiences across the globe. You’ll craft go-to-market strategies for innovations across our consumer and creator businesses, with an eye on expanding Audible’s value proposition, member base, and lifetime value across end consumers and creative stakeholders.
ABOUT YOU
You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly entrepreneurial, rapidly evolving climate, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.
As an Associate Director, Global Product Marketing, you will…
- Champion customer needs and insights into winning products and marketing that will delight and engage current and future customers.
- Continuously improve the value of membership by partnering with Product and Content on new products, features, and benefits.
- Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging.
- Drive and orchestrate go-to-market strategies and oversee implementation for high-impact product and feature launches, collaborating closely with Product Managers and Channel & Surface Marketers.
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses; champion customer needs throughout the organization.
- Communicate business plans and marketing strategy to senior leadership.
- Partner with surface and channel Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across outbound and inbound marketing channels.
- Partner with Communications team to craft our external story and press approach around product evolution analyzing in-market feature performance post-launch and recommending enhancements on the path to product-market fit.
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Minimum Requirements:
- 6+ years of experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout.
- Demonstrated understanding of insights development, messaging strategy, customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits.
- Bachelor’s degree in Business, Economics, Marketing or a related field of study.
Associate Director, Global Product Marketing employer: Audible
Contact Detail:
Audible Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Global Product Marketing
✨Tip Number 1
Familiarise yourself with Audible's product offerings and their unique value propositions. Understanding what sets them apart in the audio storytelling market will help you articulate how your skills can enhance their marketing strategies.
✨Tip Number 2
Network with current or former employees of Audible to gain insights into their company culture and expectations for the Associate Director role. This can provide you with valuable information that can be used during interviews.
✨Tip Number 3
Stay updated on the latest trends in product marketing and audio content. Being able to discuss recent developments or innovations in the industry will demonstrate your passion and commitment to the field.
✨Tip Number 4
Prepare to showcase your data-driven decision-making skills. Be ready to discuss specific examples where you've used customer insights to drive product marketing strategies, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Associate Director, Global Product Marketing
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Associate Director, Global Product Marketing position at Audible. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing and business strategy. Emphasise your achievements in customer-centric product development and any data-driven results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for audio storytelling and your understanding of customer needs. Use specific examples from your past experiences to demonstrate how you can contribute to Audible's mission.
Showcase Your Data-Driven Mindset: In your application, emphasise your ability to use data to inform marketing strategies. Provide examples of how you've used insights to drive engagement and improve customer experiences in previous roles.
How to prepare for a job interview at Audible
✨Showcase Your Customer-Centric Mindset
Make sure to highlight your understanding of customer needs and how you've previously translated those insights into successful marketing strategies. Be prepared to discuss specific examples where your focus on the customer led to positive outcomes.
✨Demonstrate Data-Driven Decision Making
Since this role requires a passion for data-driven results, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any tools or methodologies you’ve employed to gather insights and measure success.
✨Prepare for Collaborative Scenarios
Given the emphasis on collaboration in this role, be ready to share experiences where you worked closely with cross-functional teams. Highlight how you contributed to go-to-market strategies and how you navigated challenges in a team setting.
✨Craft Your Product Story
Think about how you would articulate a product story that resonates with both consumers and creators. Prepare to discuss how you would create clear and consistent messaging that aligns with Audible’s mission and values.
