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For Companies At a Glance
- Tasks: Lead global product marketing strategies and enhance customer engagement through innovative audio storytelling.
- Company: Join Audible, a pioneer in audio storytelling, dedicated to enriching lives with immersive content.
- Benefits: Enjoy a part-time role with flexible hours, a creative work environment, and opportunities for growth.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and making a positive impact.
- Qualifications: Seeking data-driven marketers with experience in product strategy and a passion for customer-centric solutions.
- Other info: Work 3 days a week in our vibrant London hub, surrounded by like-minded innovators.
The predicted salary is between 43200 - 72000 £ per year.
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
We are looking for a part-time Associate Director, Global Product Marketing to help further grow and accelerate our unique offering and content, globally. This position will work 3 days a week (ideally Wednesday – Friday) in-office from our London Audible hub. As Associate Director, Global Product Marketing, you’ll have the opportunity to help shape the future of Audible’s products by translating customer needs into customer-centric strategies that inform technology, content, and marketing investment that surprise and delight audiences across the globe. You’ll craft go-to-market strategies for innovations across our consumer and creator businesses, with an eye on expanding Audible’s value proposition, member base, and lifetime value across end consumers and creative stakeholders.
ABOUT YOU
You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly entrepreneurial, rapidly evolving climate, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.
As an Associate Director, Global Product Marketing, you will…
- Champion customer needs and insights into winning products and marketing that will delight and engage current and future customers
- Continuously improve the value of membership by partnering with Product and Content on new products, features, and benefits
- Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
- Drive and orchestrate go-to-market strategies and oversee implementation for high-impact product and feature launches, collaborating closely with Product Managers and Channel & Surface Marketers
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses; champion customer needs throughout the organization
- Communicate business plans and marketing strategy to senior leadership
- Partner with surface and channel Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across outbound and inbound marketing channels
- Partner with the Communications team to craft our external story and press approach around product evolution analyzing in-market feature performance post-launch and recommending enhancements on the path to product-market fit
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
BASIC QUALIFICATIONS
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout
- Experience in the understanding of insights development, messaging strategy, customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
- Bachelor’s degree in Business, Economics, Marketing or a related field of study
PREFERRED QUALIFICATIONS
- Ability to flex between big picture strategic decisions and granular tactical solutions
- Thought leader with demonstrated ability to drive positive change in an organization
- A demonstrated record of partnering with teams across the organization and influencing to achieve business results across multiple teams who may have different goals
- Thrives on collaborative work; attacks big problems with big ideas, sans ego
- Proven analytics and business case development skills
- Fantastic oral and written communication skills
- Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
- Experience in membership-based business models or creator-driven businesses
- Experience in digital content and/or media companies
Associate Director, Global Product Marketing - Fractional employer: Audible Limited (UK)
Contact Detail:
Audible Limited (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Global Product Marketing - Fractional
✨Tip Number 1
Familiarise yourself with Audible's product offerings and recent innovations. Understanding their current market position and how they engage with customers will help you articulate your ideas on enhancing their value proposition during discussions.
✨Tip Number 2
Network with professionals in the audio storytelling and marketing sectors. Attend industry events or webinars to connect with people who work at Audible or similar companies, as personal connections can often lead to valuable insights and opportunities.
✨Tip Number 3
Prepare to discuss data-driven marketing strategies. Since the role emphasises a passion for metrics, be ready to share examples of how you've used data to drive successful marketing campaigns or product launches in your previous roles.
✨Tip Number 4
Showcase your collaborative skills by highlighting past experiences where you've worked cross-functionally. This role requires working closely with various teams, so demonstrating your ability to influence and partner effectively will set you apart.
We think you need these skills to ace Associate Director, Global Product Marketing - Fractional
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and cross-functional collaboration. Use specific examples that demonstrate your ability to drive customer-centric strategies and successful marketing programmes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for audio storytelling and how your background aligns with Audible's mission. Highlight your data-driven approach and provide examples of how you've successfully launched products or marketing campaigns.
Showcase Your Analytical Skills: Since the role requires a strong focus on metrics, include instances where you've used data to measure impact and improve marketing strategies. Be specific about the tools you used and the results achieved.
Prepare for Interviews: If selected for an interview, be ready to discuss your previous experiences in detail. Prepare to share how you've collaborated with different teams and influenced outcomes, as well as your approach to understanding customer needs and insights.
How to prepare for a job interview at Audible Limited (UK)
✨Show Your Passion for Audio Storytelling
Make sure to express your enthusiasm for audio content and storytelling during the interview. Discuss how you believe in the transformative power of stories and how that aligns with the company's mission.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data to inform marketing strategies or product decisions in the past. Be ready to discuss specific metrics and outcomes to showcase your analytical skills.
✨Highlight Collaborative Experiences
Since the role requires working closely with various teams, share instances where you've successfully collaborated across departments. Emphasise your ability to influence and drive results in a team-oriented environment.
✨Craft Your Go-To-Market Strategy
Think about a product launch you've been involved in and be prepared to discuss your approach to crafting a go-to-market strategy. Highlight how you identified customer needs and translated them into effective marketing initiatives.
