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- Tasks: Lead innovative paid social and influencer strategies across Europe for Audible.
- Company: Join Audible, a leading audio storytelling brand with a creative culture.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity, collaboration, and driving brand awareness.
- Why this job: Make a real impact in the audio entertainment industry while working with top creators.
- Qualifications: Proven experience in paid social and influencer marketing across multiple European markets.
The predicted salary is between 80000 - 100000 £ per year.
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
Audible is seeking a paid social and influencer expert to join the European Awareness media team to drive awareness and consideration of Audible and Audible content via innovative strategies. As a forward-looking and well-established media professional, you will lead on paid social and influencer activity which are the bedrock of Audible’s plans.
This role is a rare opportunity to develop high-profile paid social and influencer activations for the leading audio entertainment brand across the UK, Germany, France, Spain and Italy. You will deliver robust measurement of the channels to prove the effectiveness of the activity, and also be responsible for the influencer agency across Europe, super-charging the partnership through best in class agency and client initiatives.
ABOUT YOU
You have a proven track record of working with established multi-market consumer brands across Europe (with direct experience in leading- vs. coordinating- planning across EU5 markets with extensive knowledge of the German market in particular), a strong commercial mindset, and are a seasoned social and influencer media professional.
As an Director Paid Social and Influencers, EU, you will:
- Develop yearly and quarterly plans for paid social and influencer channels for both brand and content campaigns
- Lead the influencer agency partnership across DE, UK, FR, IT, ES to deliver best in class operations and outcomes
- Be the lead contact with agencies and key social platforms to understand best practice and new technologies, ensuring we are at the forefront of AI developments
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting for your channels
- Work with data, including in-campaign reports and PCAs, to evaluate and optimize activity’s impact on brand demand, traffic and sign-ups
- Build partnerships with multiple internal (Brand and Creative, as well as Organic Social) and external (creative and media agencies; as well as media vendors) stakeholders
- Act as a paid social and influencer expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers
- Collaborate across the global team to share influencer best practice and ideas between teams, and drive global consistency where possible
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
BASIC QUALIFICATIONS
- Experience using customer insights and data to deeply understand target customers and dive deep
- Evidence in leading creative and innovative paid social and influencer strategies which elevate brand metrics and positioning
- Experience working with multiple European markets (UK, Germany, France, Italy and Spain)
- Experience managing performance across relevant channels, with measurement informing ongoing optimisations
- Experience building internal and agency partnerships
PREFERRED QUALIFICATIONS
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Speak, write, and read fluently in French, Spanish, German or Italian
- Experience building media and entertainment brands
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
Director Paid Social and Influencers, EU in London employer: Audible Limited (UK) - B14
Contact Detail:
Audible Limited (UK) - B14 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Paid Social and Influencers, EU in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in paid social and influencer campaigns. This is your chance to shine and demonstrate how you can drive awareness and engagement for brands like Audible.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Audible’s mission and values, and think about how your experience aligns with their goals. Be ready to discuss innovative strategies you've implemented in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Audible team. Don’t miss out on this opportunity!
We think you need these skills to ace Director Paid Social and Influencers, EU in London
Some tips for your application 🫡
Show Your Passion for Storytelling: When you write your application, let your love for audio storytelling shine through. We want to see how you connect with the power of stories and how that passion can translate into innovative paid social and influencer strategies.
Tailor Your Experience: Make sure to highlight your experience in leading paid social and influencer campaigns across multiple European markets. We’re looking for someone who knows the ins and outs of these markets, especially Germany, so don’t hold back on those details!
Be Data-Driven: We love numbers! In your application, mention how you've used data to inform your strategies and measure success. Show us how you’ve optimised campaigns based on insights – it’s a big part of what we do at Audible.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Audible Limited (UK) - B14
✨Know Your Audience
Before the interview, dive deep into Audible's mission and values. Understand how they empower creators and listeners alike. This will help you align your answers with their vision and demonstrate that you're not just a fit for the role, but also for the company culture.
✨Showcase Your Expertise
Prepare to discuss your experience in leading paid social and influencer strategies across multiple European markets. Bring specific examples of campaigns you've managed, especially those that highlight your understanding of the German market, as this is crucial for the role.
✨Data-Driven Mindset
Audible values data-driven decisions. Be ready to talk about how you've used customer insights and performance metrics to optimise campaigns. Share concrete examples of how your analytical skills have led to successful outcomes in previous roles.
✨Collaborative Spirit
This role involves working with various stakeholders. Highlight your experience in building partnerships with internal teams and external agencies. Discuss how you've fostered collaboration to achieve common goals, showcasing your ability to work effectively in a team-oriented environment.