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- Tasks: Lead innovative media strategies to boost awareness of Audible across Europe.
- Company: Join Audible, a leading audio storytelling brand with a creative culture.
- Benefits: Competitive salary, diverse team, and opportunities for personal growth.
- Why this job: Make a real impact in the media landscape while working with top creators.
- Qualifications: Proven experience in media strategy and strong analytical skills.
- Other info: Dynamic role with opportunities to collaborate across multiple European markets.
The predicted salary is between 48000 - 72000 £ per year.
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other.
ABOUT THIS ROLE
Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. As a forward-looking and well-established media professional, you will lead key awareness media channels for the region – TV, radio, cinema and out-of-home partnering closely with Audible’s global media agency and alongside a team of internal media experts. This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible’s budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture. As a key member of the media team, you will influence large-scale campaigns, while continuously innovating and optimizing. You will define your channels’ role in Audible’s media mix, provide in-depth channel insight and drive planning, budgeting and testing.
ABOUT YOU
You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact.
- Work closely with media agencies across DE, UK, FR, IT, ES to negotiate efficient annual deals
- Drive media innovation through custom media partnerships with a specific focus on TV, OOH, cinema, radio for brand and content campaigns
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimize channel’s impact on brand demand, traffic and sign-ups
- Define testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
BASIC QUALIFICATIONS
- Experience managing and measuring marketing performance in various channels
- Experience building client and agency ad partnerships
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience using customer insights and data to deeply understand target customers and dive deep
- Experience developing test hypothesis and running experiments with an ultimate goal of establishing best practice
- Experience innovating and driving effectiveness and efficiency
PREFERRED QUALIFICATIONS
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Speak, write, and read fluently in French, Spanish, German or Italian
- Excellent understanding of media requirements for successful campaigns
- Experience building media and entertainment brands
- Experience working with multiple European markets (UK, Germany, France, Italy and Spain)
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
- Excellent communication skills
Associate Director, Brand Media Europe in London employer: Audible Limited (UK) - B14
Contact Detail:
Audible Limited (UK) - B14 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Brand Media Europe in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what makes you a standout candidate for the Associate Director role at Audible.
✨Tip Number 3
Prepare for interviews by researching Audible’s media strategies and recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their innovative media partnerships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Audible team.
We think you need these skills to ace Associate Director, Brand Media Europe in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience with media strategies and partnerships, and show us how your background aligns with our mission at Audible.
Showcase Your Data Skills: We love numbers! Include examples of how you've used data analytics to drive marketing performance. Whether it's through Marketing Mix Modelling or competitor analysis, let us see your analytical side shine.
Be Creative: This role is all about innovative media strategies. Don’t hesitate to share any unique ideas or past campaigns that demonstrate your creativity and ability to think outside the box. We want to know how you can make Audible a part of pop culture!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Audible!
How to prepare for a job interview at Audible Limited (UK) - B14
✨Know Your Media Landscape
Before the interview, dive deep into the media landscape of Europe, especially focusing on TV, radio, cinema, and out-of-home advertising. Familiarise yourself with recent campaigns from Audible and their competitors. This will help you speak confidently about innovative media strategies and demonstrate your understanding of the market.
✨Showcase Your Data Skills
Prepare to discuss how you've used data analytics in previous roles. Be ready to share specific examples of how you've measured marketing performance and optimised campaigns based on insights. This will highlight your analytical mindset and ability to connect media strategies with commercial impact.
✨Demonstrate Stakeholder Management
Think of examples where you've successfully managed multiple stakeholders. Whether it’s negotiating deals with agencies or collaborating with internal teams, be prepared to illustrate your experience in building partnerships and driving results through effective communication.
✨Bring Your Creative Ideas
Audible values innovation, so come armed with fresh ideas for media partnerships or campaigns. Think about how you can make Audible a part of regional pop culture and be ready to discuss your vision. This shows your enthusiasm and forward-thinking approach, which is crucial for this role.
