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- Tasks: Lead innovative paid social and influencer strategies across Europe for Audible.
- Company: Join Audible, a leading audio storytelling brand with a creative culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity, collaboration, and cutting-edge technology.
- Why this job: Make a real impact in the audio entertainment industry while working with top creators.
- Qualifications: Proven experience in paid social and influencer marketing across multiple European markets.
The predicted salary is between 80000 - 100000 ÂŁ per year.
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
About this role
Audible is seeking a paid social and influencer expert to join the European Awareness media team to drive awareness and consideration of Audible and Audible content via innovative strategies. As a forward‑looking and well‑established media professional, you will lead on paid social and influencer activity which are the bedrock of Audible’s plans. This role is a rare opportunity to develop high‑profile paid social and influencer activations for the leading audio entertainment brand across the UK, Germany, France, Spain and Italy. You will deliver robust measurement of the channels to prove the effectiveness of the activity, and also be responsible for the influencer agency across Europe, super‑charging the partnership through best‑in‑class agency and client initiatives.
About you
You have a proven track record of working with established multi‑market consumer brands across Europe (with direct experience in leading versus coordinating planning across EU5 markets with extensive knowledge of the German market in particular), a strong commercial mindset, and are a seasoned social and influencer media professional.
Responsibilities
- Develop yearly and quarterly plans for paid social and influencer channels for both brand and content campaigns.
- Lead the influencer agency partnership across DE, UK, FR, IT, ES to deliver best in class operations and outcomes.
- Be the lead contact with agencies and key social platforms to understand best practice and new technologies, ensuring we are at the forefront of AI developments.
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting for your channels.
- Work with data, including in‑campaign reports and PCAs, to evaluate and optimize activity’s impact on brand demand, traffic and sign‑ups.
- Build partnerships with multiple internal (Brand and Creative, as well as Organic Social) and external (creative and media agencies; as well as media vendors) stakeholders.
- Act as a paid social and influencer expert with a clear vision and a well‑informed point of view.
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers.
- Collaborate across the global team to share influencer best practice and ideas between teams, and drive global consistency where possible.
About Audible
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Qualifications
- Experience using customer insights and data to deeply understand target customers and dive deep.
- Evidence in leading creative and innovative paid social and influencer strategies which elevate brand metrics and positioning.
- Experience working with multiple European markets (UK, Germany, France, Italy and Spain).
- Experience managing performance across relevant channels, with measurement informing ongoing optimisations.
- Experience building internal and agency partnerships.
Director Paid Social and Influencers, EU employer: Audible Limited (UK) - B14
Contact Detail:
Audible Limited (UK) - B14 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Paid Social and Influencers, EU
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Audible or similar companies. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your previous paid social and influencer campaigns. This will help you stand out and demonstrate your skills when you get that all-important interview.
✨Tip Number 3
Prepare for interviews by researching Audible’s recent campaigns and their impact. Be ready to discuss how you can contribute to their goals and bring innovative ideas to the table. We love seeing candidates who are genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Audible team and making a difference.
We think you need these skills to ace Director Paid Social and Influencers, EU
Some tips for your application 🫡
Show Your Passion for Storytelling: When you write your application, let your love for audio storytelling shine through. We want to see how you connect with the power of stories and how that can translate into innovative paid social and influencer strategies.
Highlight Your Multi-Market Experience: Make sure to showcase your experience across different European markets, especially Germany. We’re looking for someone who understands the nuances of each market and can tailor strategies accordingly.
Be Data-Driven: We love numbers! In your application, mention how you've used data to inform your decisions in past roles. Show us how you measure success and optimise campaigns based on insights.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Audible Limited (UK) - B14
✨Know Your Audience
Before the interview, dive deep into Audible's target audience and their preferences. Understand how paid social and influencer strategies can resonate with listeners across different European markets. This knowledge will help you demonstrate your expertise and show that you're aligned with their mission.
✨Showcase Your Success Stories
Prepare specific examples of past campaigns you've led that resulted in measurable success. Highlight your experience with multi-market brands and how you've tailored strategies for different regions, especially focusing on the German market. This will illustrate your capability to drive awareness and consideration effectively.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in paid social and influencer marketing, particularly in the audio entertainment space. Be ready to discuss innovative strategies and technologies, including AI developments, that could benefit Audible. This shows your forward-thinking approach and passion for the industry.
✨Build Connections
During the interview, emphasise your ability to build partnerships with internal teams and external agencies. Discuss how collaboration has led to successful outcomes in your previous roles. This will highlight your leadership skills and your understanding of the importance of teamwork in achieving brand goals.