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- Tasks: Lead innovative paid social and influencer strategies across Europe for Audible.
- Company: Join Audible, a global leader in audio storytelling with a creative culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on creativity and inclusion.
- Why this job: Make a real impact on brand awareness and connect with top influencers.
- Qualifications: Proven experience in multi-market consumer brands and strong social media expertise.
The predicted salary is between 43200 - 72000 £ per year.
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other.
ABOUT THIS ROLE
Audible is seeking a paid social and influencer expert to join the European Awareness media team to drive awareness and consideration of Audible and Audible content via innovative strategies. As a forward-looking and well-established media professional, you will lead on paid social and influencer activity which are the bedrock of Audible's plans. This role is a rare opportunity to develop high-profile paid social and influencer activations for the leading audio entertainment brand across the UK, Germany, France, Spain and Italy. You will deliver robust measurement of the channels to prove the effectiveness of the activity, and also be responsible for the influencer agency across Europe, super‑charging the partnership through best in class agency and client initiatives.
ABOUT YOU
You have a proven track record of working with established multi-market consumer brands across Europe (with direct experience in leading vs. coordinating planning across EU5 markets with extensive knowledge of the German market in particular), a strong commercial mindset, and are a seasoned social and influencer media professional.
As a Director Paid Social and Influencers, EU, you will:
- Develop yearly and quarterly plans for paid social and influencer channels for both brand and content campaigns.
- Lead the influencer agency partnership across DE, UK, FR, IT, ES to deliver best in class operations and outcomes.
- Be the lead contact with agencies and key social platforms to understand best practice and new technologies, ensuring we are at the forefront of AI developments.
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting for your channels.
- Work with data, including in-campaign reports and PCAs, to evaluate and optimize activity’s impact on brand demand, traffic and sign-ups.
- Build partnerships with multiple internal (Brand and Creative, as well as Organic Social) and external (creative and media agencies; as well as media vendors) stakeholders.
- Act as a paid social and influencer expert with a clear vision and a well-informed point of view.
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers.
- Collaborate across the global team to share influencer best practice and ideas between teams, and drive global consistency where possible.
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Director Paid Social and Influencers, EU in London employer: Audible, Inc.
Contact Detail:
Audible, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Paid Social and Influencers, EU in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend events related to paid social and influencers. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies of your previous work in paid social and influencer campaigns. This will help us see your skills in action and how you can bring value to the team at Audible.
✨Tip Number 3
Prepare for interviews by researching Audible’s recent campaigns and trends in the audio storytelling space. We want to see your passion and knowledge about the brand and how you can contribute to its growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative!
We think you need these skills to ace Director Paid Social and Influencers, EU in London
Some tips for your application 🫡
Show Your Passion for Storytelling: When you're writing your application, let your love for audio storytelling shine through. We want to see how you connect with the power of stories and how that passion can translate into innovative paid social and influencer strategies.
Highlight Your Multi-Market Experience: Make sure to emphasise your experience working across different European markets, especially Germany. We’re looking for someone who understands the nuances of each market and can tailor strategies accordingly, so don’t hold back on those details!
Be Data-Driven: We love numbers! In your application, showcase your ability to work with data and analytics. Talk about how you've used insights to optimise campaigns in the past, as this will demonstrate your strategic mindset and effectiveness in driving results.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific requirements of the Director Paid Social and Influencers role. We appreciate when candidates show they’ve done their homework and understand what we’re all about!
How to prepare for a job interview at Audible, Inc.
✨Know Your Stuff
Before the interview, dive deep into Audible's mission and values. Understand their approach to audio storytelling and how they engage with audiences across Europe. This will help you articulate how your experience aligns with their goals, especially in paid social and influencer strategies.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in leading paid social and influencer campaigns. Highlight your experience in multi-market environments, particularly in the EU5, and be ready to discuss how you've driven awareness and engagement for brands similar to Audible.
✨Be Data-Driven
Audible values robust measurement and optimisation. Come prepared to discuss how you've used data to evaluate campaign effectiveness. Bring examples of reports or metrics you've worked with, and be ready to explain how you've used insights to improve performance in previous roles.
✨Collaborate and Communicate
This role requires working with various stakeholders, so emphasise your collaboration skills. Think of examples where you've successfully partnered with internal teams or external agencies. Show that you can communicate effectively and drive initiatives forward, ensuring everyone is aligned on objectives.