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- Tasks: Lead innovative paid social and influencer strategies to boost Audible's brand awareness across Europe.
- Company: Join Audible, a leading audio storytelling brand with a creative and inclusive culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in the audio entertainment industry while collaborating with top creators.
- Qualifications: Proven experience in paid social and influencer marketing across multiple European markets.
- Other info: Dynamic role with a focus on creativity, collaboration, and cutting-edge technology.
The predicted salary is between 43200 - 72000 £ per year.
At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Audible is seeking a paid social and influencer expert to join the European Awareness media team to drive awareness and consideration of Audible and Audible content via innovative strategies. As a forward-looking and well-established media professional, you will lead on paid social and influencer activity which are the bedrock of Audible's plans. This role is a rare opportunity to develop high-profile paid social and influencer activations for the leading audio entertainment brand across the UK, Germany, France, Spain and Italy. You will deliver robust measurement of the channels to prove the effectiveness of the activity, and also be responsible for the influencer agency across Europe, super‑charging the partnership through best in class agency and client initiatives.
ABOUT YOU
- You have a proven track record of working with established multi-market consumer brands across Europe (with direct experience in leading vs. coordinating planning across EU5 markets with extensive knowledge of the German market in particular), a strong commercial mindset, and are a seasoned social and influencer media professional.
- As a Director Paid Social and Influencers, EU, you will:
- Develop yearly and quarterly plans for paid social and influencer channels for both brand and content campaigns.
- Lead the influencer agency partnership across DE, UK, FR, IT, ES to deliver best in class operations and outcomes.
- Be the lead contact with agencies and key social platforms to understand best practice and new technologies, ensuring we are at the forefront of AI developments.
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting for your channels.
- Work with data, including in-campaign reports and PCAs, to evaluate and optimize activity’s impact on brand demand, traffic and sign-ups.
- Build partnerships with multiple internal (Brand and Creative, as well as Organic Social) and external (creative and media agencies; as well as media vendors) stakeholders.
- Act as a paid social and influencer expert with a clear vision and a well-informed point of view.
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers.
- Collaborate across the global team to share influencer best practice and ideas between teams, and drive global consistency where possible.
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Director Paid Social and Influencers, EU employer: Audible, Inc.
Contact Detail:
Audible, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Paid Social and Influencers, EU
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Audible or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your past campaigns and successes in paid social and influencer marketing. This is your chance to shine and demonstrate why you're the perfect fit for the role.
✨Tip Number 3
Prepare for the interview by researching Audible's recent campaigns and their impact. Bring fresh ideas to the table that align with their vision. We want to see your passion and how you can contribute to their mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Audible.
We think you need these skills to ace Director Paid Social and Influencers, EU
Some tips for your application 🫡
Show Your Passion for Storytelling: When writing your application, let your love for storytelling shine through. Share how your experiences and ideas align with Audible's mission to transform lives through audio. We want to see your enthusiasm!
Highlight Your Multi-Market Experience: Make sure to emphasise your experience working across different European markets, especially Germany. We’re looking for someone who can navigate the complexities of multi-market strategies, so don’t hold back on those details!
Be Data-Driven: Since this role involves a lot of measurement and optimisation, include examples of how you've used data to drive successful campaigns in the past. Show us you can turn numbers into actionable insights that lead to growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Audible, Inc.
✨Know Your Numbers
As a Director of Paid Social and Influencers, you’ll need to demonstrate your understanding of metrics. Brush up on key performance indicators (KPIs) relevant to social media and influencer campaigns. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
Audible is all about storytelling, so think about how you can bring innovative ideas to the table. Prepare examples of successful campaigns you've led that showcase your creative thinking and ability to engage audiences across different markets.
✨Understand the Market Landscape
With a focus on the EU5 markets, especially Germany, make sure you’re well-versed in the cultural nuances and consumer behaviours in these regions. Research recent trends in paid social and influencer marketing specific to these countries to impress your interviewers.
✨Build Connections
Networking is key in this role. Be prepared to discuss how you've built and maintained relationships with agencies and platforms. Highlight any partnerships that have led to successful outcomes, as this will show your ability to collaborate effectively.