At a Glance
- Tasks: Lead digital PR and SEO outreach to build authority in healthcare.
- Company: Specialist ADHD & Autism clinic focused on mental health.
- Benefits: Remote work, flexible hours, competitive pay, and professional growth.
- Other info: Part-time role with opportunities for measurable results and career advancement.
- Why this job: Make a real impact in the healthcare niche while developing your skills.
- Qualifications: Experience in digital PR, SEO outreach, and link building required.
We are a specialist ADHD & Autism clinic looking for a Digital PR & SEO Outreach Specialist to lead our authority and backlink strategy. This role combines:
- Digital PR (journalist outreach, expert positioning)
- HARO-style responses
- Targeted outreach to relevant organisations and resource pages
This is not a spam link-building role, but it is also not purely PR. We are looking for someone who can blend PR, outreach, and strategic link acquisition to build real authority in a healthcare niche.
About Us: We focus on:
- Adult ADHD
- Autism (including high-masking presentations)
- Combined ADHD & Autism (AuDHD)
Our goal is to become a leading authority in this space, through credible media presence and strong organic visibility.
Core Objective: Build topical authority and high-quality backlinks that help our core service pages rank for high-intent keywords (e.g. ADHD assessment, diagnosis, treatment).
Key Responsibilities:
- Digital PR & Media Outreach: Develop strong story angles in ADHD, autism, and mental health; pitch journalists and editors; secure expert quotes, features, and mentions; build ongoing media relationships.
- HARO / Expert Positioning: Monitor HARO / Qwoted and similar platforms; respond quickly with high-quality expert commentary; position our Clinical Director as a go-to source.
- Resource & Partnership Outreach: Secure placements on university wellbeing pages, ADHD/autism charities, mental health resource hubs, and healthcare platforms.
- Targeted Link Acquisition: Identify relevant niche sites (parenting, psychology, education); secure contextual backlinks via guest contributions, resource inclusion, and content collaborations; use paid placements selectively (high-quality only, no link farms).
- Content & Opportunity Strategy: Suggest linkable content ideas (reports, guides, data-led pieces); identify high-value backlink opportunities.
- Reporting: Weekly updates on outreach sent, responses, links secured, and opportunities identified.
What This Role Is NOT:
- Mass guest posting
- Low-quality or spam link building
- Bulk templated outreach
Expected Output: We are looking for consistent, measurable results: 3–4 PR/media placements per month, 8–12 resource/partnership links, 4–5 niche outreach links, total: 15–20 quality backlinks per month.
Requirements:
- Essential: Proven experience in digital PR and/or SEO outreach; link building in competitive niches; track record of securing real placements (media, health, blogs, resources); strong writing and outreach skills; ability to identify relevant opportunities (not just high DR sites); familiarity with HARO / Qwoted.
- Desirable: Experience in health/psychology/mental health.
Working Style: Remote, part-time (~15 hours/week to start), async communication, weekly check-ins.
Budget: £1,500–£2,000/month (depending on experience).
What Success Looks Like: Consistent, relevant backlinks secured every month; service pages begin improving in rankings; strong relationships built in the ADHD/autism space; outreach becomes a repeatable, scalable system.
Application Requirements (Important): To be considered, please include:
- Proof of Work: Send 3–5 backlinks you personally secured in the last 90 days, including URL of the linking page and a brief explanation of how you got the link.
- Short Loom (5–8 minutes): Review our site and answer: What are the biggest issues with our backlink profile? What would you prioritise in the first 30 days? Name 5 specific websites you would target for backlinks (and why).
- Strategy Question: If you had to get 10 backlinks for our ADHD assessment pages in 30 days, what would you do?
- PR Experience: Send examples of HARO / Qwoted responses and media placements or expert quotes you’ve secured.
Applications without this information will not be reviewed.
Final Note: We are looking for someone who understands that relevance > DR; authority is built through trust, positioning, and relationships; the goal is not just links — it’s rankings and revenue impact.
Digital PR & SEO Link Building Specialist (Healthcare) in Southampton employer: AuDHD Psychiatry
As a leading specialist clinic in ADHD and Autism, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to make a meaningful impact in the healthcare sector. Our remote, part-time role as a Digital PR & SEO Link Building Specialist offers flexible working hours, competitive compensation, and opportunities for professional growth, all while contributing to our mission of enhancing visibility and authority in mental health. Join us to be part of a dedicated team that values expertise, creativity, and genuine connections within the community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR & SEO Link Building Specialist (Healthcare) in Southampton
✨Tip Number 1
Get your networking game on! Reach out to professionals in the healthcare and PR sectors. Attend industry events, webinars, or even local meetups. Building relationships can lead to opportunities that aren’t advertised.
✨Tip Number 2
Showcase your expertise! Create a personal website or blog where you can share insights about digital PR and SEO in healthcare. This not only demonstrates your knowledge but also serves as a portfolio for potential employers.
✨Tip Number 3
Don’t just apply; engage! When you find a job listing that excites you, reach out directly to the hiring manager or team. A quick message expressing your enthusiasm can set you apart from the crowd.
✨Tip Number 4
Leverage our website for applications! We’ve got a streamlined process that makes it easy for you to showcase your skills. Plus, applying through us means you’re already on our radar, which is a win-win!
We think you need these skills to ace Digital PR & SEO Link Building Specialist (Healthcare) in Southampton
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience in digital PR and SEO outreach. We want to see how you've secured real placements in the past, so don’t hold back on sharing those success stories!
Be Personal and Engaging:When you’re pitching journalists or writing your application, keep it conversational and engaging. We love a bit of personality, so let your unique voice shine through!
Do Your Homework:Before applying, take a good look at our website and backlink profile. We want to know that you understand our niche and can identify opportunities for improvement right off the bat.
Follow the Application Guidelines:Don’t skip any steps! Make sure to include all the required materials like proof of work and your Loom video. We’re looking for attention to detail, so stick to the guidelines and apply through our website!
How to prepare for a job interview at AuDHD Psychiatry
✨Know Your Niche
Before the interview, dive deep into the ADHD and autism space. Familiarise yourself with current trends, challenges, and key players in the healthcare sector. This will not only show your passion but also help you craft relevant questions that demonstrate your understanding of the role.
✨Showcase Your Success Stories
Prepare to discuss specific examples of successful digital PR and SEO outreach campaigns you've led. Bring along proof of work, like backlinks you've secured recently, and be ready to explain your strategies. This will highlight your experience and ability to deliver results.
✨Master the Art of Storytelling
Since this role involves pitching to journalists and editors, practice how to develop compelling story angles related to ADHD and mental health. Think about how you can position the Clinical Director as an expert source. Being able to articulate these ideas clearly will set you apart.
✨Prepare for Strategy Questions
Anticipate questions about your approach to securing backlinks and improving the clinic's online presence. Be ready to discuss your first 30 days' strategy and specific websites you would target. This shows that you're proactive and have a clear plan for success.
