At a Glance
- Tasks: Lead digital PR and SEO outreach to build authority in healthcare.
- Company: Specialist ADHD & Autism clinic focused on mental health.
- Benefits: Remote work, flexible hours, competitive pay, and professional growth.
- Other info: Part-time role with opportunities for measurable success and career advancement.
- Why this job: Make a real impact in the healthcare niche while developing your skills.
- Qualifications: Experience in digital PR, SEO outreach, and link building required.
We are a specialist ADHD & Autism clinic looking for a Digital PR & SEO Outreach Specialist to lead our authority and backlink strategy. This role combines:
- Digital PR (journalist outreach, expert positioning)
- HARO-style responses
- Targeted outreach to relevant organisations and resource pages
This is not a spam link-building role, but it is also not purely PR. We are looking for someone who can blend PR, outreach, and strategic link acquisition to build real authority in a healthcare niche.
About Us
- Adult ADHD
- Autism (including high-masking presentations)
- Combined ADHD & Autism (AuDHD)
Our goal is to become a leading authority in this space, through credible media presence and strong organic visibility.
Core Objective
Build topical authority and high-quality backlinks that help our core service pages rank for high-intent keywords (e.g. ADHD assessment, diagnosis, treatment).
Key Responsibilities
- Digital PR & Media Outreach
- Develop strong story angles in ADHD, autism, and mental health
- Pitch journalists and editors
- Secure expert quotes, features, and mentions
- Build ongoing media relationships
- HARO / Expert Positioning
- Monitor HARO / Qwoted and similar platforms
- Respond quickly with high-quality expert commentary
- Position our Clinical Director as a go-to source
- Resource & Partnership Outreach
- Secure placements on university wellbeing pages, ADHD/autism charities, mental health resource hubs, and healthcare platforms
- Targeted Link Acquisition
- Identify relevant niche sites (parenting, psychology, education)
- Secure contextual backlinks via guest contributions, resource inclusion, and content collaborations
- Use paid placements selectively (high-quality only, no link farms)
- Content & Opportunity Strategy
- Suggest linkable content ideas (reports, guides, data-led pieces)
- Identify high-value backlink opportunities
- Reporting
- Weekly updates on outreach sent, responses, links secured, and opportunities identified
What This Role Is NOT
- Mass guest posting
- Low-quality or spam link building
- Bulk templated outreach
Expected Output
We are looking for consistent, measurable results:
- 3–4 PR/media placements per month
- 8–12 resource/partnership links
- 4–5 niche outreach links
- Total: 15–20 quality backlinks per month
Requirements
Essential
- Proven experience in digital PR and/or SEO outreach
- Link building in competitive niches
- Track record of securing real placements (media, health, blogs, resources)
- Strong writing and outreach skills
- Ability to identify relevant opportunities (not just high DR sites)
- Familiarity with HARO / Qwoted
Desirable
- Experience in health/psychology/mental health
Working Style
- Remote
- Part-time (~15 hours/week to start)
- Async communication
- Weekly check-ins
Budget
£1,500–£2,000/month (depending on experience)
What Success Looks Like
- Consistent, relevant backlinks secured every month
- Service pages begin improving in rankings
- Strong relationships built in the ADHD/autism space
- Outreach becomes a repeatable, scalable system
Application Requirements (Important)
To be considered, please include:
- Proof of Work
Send 3–5 backlinks you personally secured in the last 90 days, including:
URL of the linking page
Brief explanation of how you got the link - Short Loom (5–8 minutes)
Review our site and answer:
What are the biggest issues with our backlink profile?
What would you prioritise in the first 30 days?
Name 5 specific websites you would target for backlinks (and why) - Strategy Question
If you had to get 10 backlinks for our ADHD assessment pages in 30 days, what would you do? - PR Experience
Send examples of HARO / Qwoted responses and media placements or expert quotes you’ve secured
Applications without this information will not be reviewed.
Final Note
We are looking for someone who understands that relevance > DR. Authority is built through trust, positioning, and relationships. The goal is not just links — it’s rankings and revenue impact.
Digital PR & SEO Link Building Specialist (Healthcare) in Liverpool employer: AuDHD Psychiatry
As a leading specialist clinic in ADHD and Autism, we pride ourselves on fostering a collaborative and innovative work environment that empowers our employees to make a meaningful impact in the healthcare sector. Our remote, part-time role as a Digital PR & SEO Link Building Specialist offers flexible working hours, competitive compensation, and the opportunity to develop your skills in a niche area of mental health while building strong relationships within the community. Join us to contribute to our mission of becoming a trusted authority in ADHD and Autism care, where your expertise will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR & SEO Link Building Specialist (Healthcare) in Liverpool
✨Dive into Local PR Events
Get yourself to any local PR meetups or networking events in your area. These gatherings are perfect for making connections with professionals in the field, and you never know who might have a lead on a part-time gig with companies like AuDHD Psychiatry!
✨Leverage Social Media
PR is all about visibility, so show off your skills on platforms like Twitter or LinkedIn. Share insights on current trends, engage with industry leaders, and tag companies you admire, like AuDHD Psychiatry. It’s a great way to catch their eye and demonstrate your knowledge.
✨Volunteer for PR Projects
Look for opportunities to volunteer in PR roles, even if they’re unpaid. It’s a great way to get hands-on experience, build your portfolio, and make professional connections that could lead to part-time openings.
✨Tap into University Resources
If you're currently at uni, check on your career services for part-time PR opportunities. Many larger companies, including AuDHD Psychiatry, keep an eye out for budding talent at universities. They might even have exclusive listings just for you!
We think you need these skills to ace Digital PR & SEO Link Building Specialist (Healthcare) in Liverpool
Some tips for your application 🫡
Make Your Passion Shine Through:In your cover letter, we want to see why you're into public relations! Share what draws you to the field and any relevant experiences, even if they're volunteer gigs or university projects. Show us your enthusiasm, and don't hold back on your stories!
Showcase Your Writing Skills:PR is all about strong communication! Include samples of your writing—whether that’s press releases, blog posts, or social media content—in your application. If you have a portfolio or something similar, definitely attach it. This is where you can truly demonstrate your flair for captivating content.
Tailor Your CV to the PR World:When crafting your CV, highlight any relevant coursework or projects that demonstrate your understanding of PR concepts. Include any internships, volunteer work, or even part-time roles where you had to communicate effectively or manage public relations tasks—this will help us see your fit for the role at AuDHD Psychiatry.
Flexibility is Key:Since this is a part-time role, make sure to mention your availability clearly in your application. Are you a student juggling classes, or do you have other commitments? Being upfront about your schedule helps us plan better and shows that you’re considerate of our needs too. We want to find a mutually beneficial arrangement!
How to prepare for a job interview at AuDHD Psychiatry
✨Know Your Buzzwords
Public relations is all about communication, so make sure you're up-to-date with the latest buzzwords and trends in the industry. Brush up on terms like 'media relations', 'stakeholder engagement', and 'crisis management', as they might come up in conversation with AuDHD Psychiatry.
✨Show Off Your Portfolio
As you're applying for a part-time role, it’s crucial to showcase your past work. Prepare a portfolio with examples of press releases, media kits, or campaigns you've contributed to. This tangible evidence of your skills can set you apart and demonstrate your hands-on experience to AuDHD Psychiatry.
✨Prepare for Scenario-Based Questions
Expect some scenario-based questions, like handling a PR crisis or managing a challenging client relationship. Think about past experiences where you've had to think on your feet, as these reflective examples will show your problem-solving abilities and how you work under pressure.
✨Highlight Your Flexibility
Since it's a part-time role, make sure to emphasise your availability and how you can fit into AuDHD Psychiatry's schedule. Speak about your ability to manage multiple projects or juggle responsibilities, as the PR environment is fast-paced and needs someone who can adapt quickly.
