CRO Copywriter – Healthcare / ADHD & Autism Assessments in Norwich

We’re hiring a Healthcare CRO Copywriter ($300/page, remote) to write and structure landing pages for our ADHD & Autism assessment clinic.

You’ll create empathetic, conversion-focused copy and suggest layout flow.

Apply with your portfolio and a 2-minute Loom video sharing headline ideas and key sections you’d include.

AuDHD Psychiatry is a fast-growing private ADHD & Autism clinic providing assessments, medication management, and coaching across the UK and internationally.

We attract thousands of monthly visitors through SEO and paid campaigns — and we’re looking for a Conversion Rate Optimisation (CRO) Copywriter with healthcare experience to help turn that attention into booked assessments.

About the Role

We’re looking for someone who blends strategic thinking with empathy — a copywriter who can communicate clinical services clearly while optimising for conversion and trust.

You’ll write one high-impact landing page for our ADHD or Autism assessments, and you’ll also recommend the structure, flow, and key messaging.

If the collaboration goes well, we’ll offer ongoing projects — A/B testing new headlines, refining copy, and writing additional landing pages.

Responsibilities

• Write a persuasive, empathetic, high-converting landing page (~800–1,000 words).
• Suggest a page structure / flow (hero, benefits, process, social proof, CTA, FAQs).
• Craft headlines and CTAs focused on clarity and trust.
• Include 2–3 headline ideas and alternate CTAs for future A/B testing.
• Optimise copy for tone, accessibility, and neurodivergent inclusivity.
• Collaborate with our designer and strategist to align copy with visuals.

Requirements

• 3+ years’ experience in copywriting for healthcare, psychology, or other high-trust services.
• Proven track record writing landing pages or funnels that drive conversions.
• Solid grasp of CRO principles (value proposition clarity, proof, friction reduction).
• Excellent written English (UK or neutral).
• Portfolio showcasing landing or service pages.

Nice to Have

• Experience writing for ADHD, Autism, or mental-health-related services.
• Familiar with Figma, Unbounce, or wireframing tools.
• Understanding of compliance and ethical marketing in healthcare.

Compensation & Scope

• Rate: $300 fixed per landing page.
• Scope: 1 page (~800–1,000 words) + structure outline.
• Timeline: 7–10 business days.
• Ongoing work: ad-hoc optimisation or A/B test variations ($100–$150 each).

How to Apply

Please submit:

• Your portfolio (must include at least one service or healthcare page).
• A short note describing:
• Your approach to writing for healthcare or other high-trust industries.
• A project where your copy improved conversions.
• A 2-minute video (Loom or similar) where you:
• Review our website (https://www.audhdpsychiatry.co.uk/).
• Suggest what you’d write as the headline for our ADHD assessment landing page.
• Briefly outline 2–3 key sections or ideas you’d include to make the page convert.
• Explain what tone or emotional direction you’d use (e.g., reassurance, clarity, authority).
• Your availability and turnaround time.

Success Metrics

• Increased landing-page conversion rate (clicks → bookings).
• High engagement (scroll depth, time on page).
• Trustworthy tone aligned with healthcare standards.