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- Tasks: Lead digital PR and SEO outreach to build authority in healthcare.
- Company: Specialist ADHD & Autism clinic focused on mental health.
- Benefits: Remote work, flexible hours, competitive pay, and professional growth.
- Other info: Part-time role with opportunities for measurable results and career advancement.
- Why this job: Make a real impact in the healthcare niche while developing your skills.
- Qualifications: Experience in digital PR, SEO outreach, and link building required.
We are a specialist ADHD & Autism clinic looking for a Digital PR & SEO Outreach Specialist to lead our authority and backlink strategy. This role combines:
- Digital PR (journalist outreach, expert positioning)
- HARO-style responses
- Targeted outreach to relevant organisations and resource pages
This is not a spam link-building role, but it is also not purely PR. We are looking for someone who can blend PR, outreach, and strategic link acquisition to build real authority in a healthcare niche.
About Us
- Adult ADHD
- Autism (including high-masking presentations)
- Combined ADHD & Autism (AuDHD)
Our goal is to become a leading authority in this space, through credible media presence and strong organic visibility.
Core Objective
Build topical authority and high-quality backlinks that help our core service pages rank for high-intent keywords (e.g. ADHD assessment, diagnosis, treatment).
Key Responsibilities
- Digital PR & Media Outreach
- Develop strong story angles in ADHD, autism, and mental health
- Pitch journalists and editors
- Secure expert quotes, features, and mentions
- Build ongoing media relationships
- Monitor HARO / Qwoted and similar platforms
- Respond quickly with high-quality expert commentary
- Position our Clinical Director as a go-to source
- Secure placements on university wellbeing pages, ADHD/autism charities, mental health resource hubs, and healthcare platforms
- Identify relevant niche sites (parenting, psychology, education)
- Secure contextual backlinks via guest contributions, resource inclusion, and content collaborations
- Use paid placements selectively (high-quality only, no link farms)
- Suggest linkable content ideas (reports, guides, data-led pieces)
- Identify high-value backlink opportunities
- Weekly updates on outreach sent, responses, links secured, and opportunities identified
What This Role Is NOT
- Mass guest posting
- Low-quality or spam link building
- Bulk templated outreach
Expected Output
We are looking for consistent, measurable results:
- 3–4 PR/media placements per month
- 8–12 resource/partnership links
- 4–5 niche outreach links
- Total: 15–20 quality backlinks per month
Requirements
Essential
- Proven experience in digital PR and/or SEO outreach
- Link building in competitive niches
- Track record of securing real placements (media, health, blogs, resources)
- Strong writing and outreach skills
- Ability to identify relevant opportunities (not just high DR sites)
- Familiarity with HARO / Qwoted
Desirable
- Experience in health/psychology/mental health
Working Style
- Remote
- Part-time (~15 hours/week to start)
- Async communication
- Weekly check-ins
Budget
£1,500–£2,000/month (depending on experience)
What Success Looks Like
- Consistent, relevant backlinks secured every month
- Service pages begin improving in rankings
- Strong relationships built in the ADHD/autism space
- Outreach becomes a repeatable, scalable system
Application Requirements (Important)
To be considered, please include:
- Proof of Work
Send 3–5 backlinks you personally secured in the last 90 days, including:
URL of the linking page
Brief explanation of how you got the link - Short Loom (5–8 minutes)
Review our site and answer:
What are the biggest issues with our backlink profile?
What would you prioritise in the first 30 days?
Name 5 specific websites you would target for backlinks (and why) - Strategy Question
If you had to get 10 backlinks for our ADHD assessment pages in 30 days, what would you do? - PR Experience
Send examples of HARO / Qwoted responses and media placements or expert quotes you’ve secured
Applications without this information will not be reviewed.
Final Note
We are looking for someone who understands that relevance > DR. Authority is built through trust, positioning, and relationships. The goal is not just links — it’s rankings and revenue impact.
Digital PR & SEO Link Building Specialist (Healthcare) in Bolton employer: AuDHD Psychiatry
Contact Detail:
AuDHD Psychiatry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR & SEO Link Building Specialist (Healthcare) in Bolton
✨Tip Number 1
Get your networking game on! Connect with professionals in the healthcare and PR sectors on LinkedIn. Join relevant groups and engage in discussions to showcase your expertise and make valuable connections.
✨Tip Number 2
Don’t just wait for opportunities to come to you. Be proactive! Reach out to journalists and editors with story ideas related to ADHD and autism. Show them you’re the go-to expert they need for their articles.
✨Tip Number 3
Leverage HARO (Help a Reporter Out) to get your name out there. Respond quickly to queries that align with your expertise in mental health, and position yourself as a credible source for journalists.
✨Tip Number 4
Keep an eye on our website for job openings! We’re always looking for talented individuals who can help us build authority in the healthcare niche. Apply directly through our site to stand out!
We think you need these skills to ace Digital PR & SEO Link Building Specialist (Healthcare) in Bolton
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience in digital PR and SEO outreach. We want to see how you've secured real placements in the past, so don’t hold back on sharing those success stories!
Be Personal and Engaging: When you’re writing your application, let your personality shine through! We’re looking for someone who can build relationships, so show us how you connect with others in your writing.
Get Creative with Your Loom: In your Loom video, be sure to provide thoughtful insights about our backlink profile. We want to see your strategic thinking, so don’t just list issues—tell us how you’d tackle them!
Follow the Application Requirements: Don’t forget to include all the required materials! We need proof of work, your Loom video, and examples of your PR experience. Applications missing this info won’t make it through, so double-check before hitting send!
How to prepare for a job interview at AuDHD Psychiatry
✨Know Your Niche
Before the interview, dive deep into the ADHD and autism space. Familiarise yourself with current trends, challenges, and key players in the healthcare sector. This will not only show your passion but also help you craft relevant questions that demonstrate your understanding of the role.
✨Showcase Your Success Stories
Prepare to discuss specific examples of successful digital PR and SEO outreach campaigns you've led. Bring along proof of work, like backlinks you've secured recently, and be ready to explain your strategies. This will highlight your experience and ability to deliver results.
✨Master the Art of Storytelling
Since this role involves pitching to journalists, practice how to develop compelling story angles related to ADHD and mental health. Think about how you can position the Clinical Director as an expert source. Being able to articulate these ideas clearly will set you apart.
✨Prepare for Strategy Questions
Expect to answer strategic questions about link building and outreach. Think through your approach to securing backlinks for their ADHD assessment pages. Be ready to discuss your prioritisation process and the specific websites you would target, showcasing your strategic thinking.