Head of Growth Marketing

Attio is on a mission to redefine CRM for the AI era. We’re building the first AI-native CRM, designed for ambitious go‑to‑market teams. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the Role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality—from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Head of Growth Marketing to lead Attio’s growth efforts—focusing on customer acquisition—and reporting to the VP of Marketing.

What You’ll Do

• Own and scale Attio’s demand generation strategy across paid, organic, and lifecycle channels.
• Design, launch, and optimize multi‑channel paid campaigns (search, social, display, and beyond) that deliver measurable acquisition, ROI, and pipeline growth in a B2B context.
• Experiment with and scale community, referral, and LLMO strategies to fuel sustainable organic growth.
• Create and manage audience‑specific initiatives (e.g. startup programmes, affiliate partnerships, and mid‑market outreach programmes).
• Develop lifecycle marketing programmes that drive activation, conversion, and engagement across the funnel.
• Collaborate with the marketing site team to lead pre‑activation CRO experiments, and partner with Product to drive post‑activation optimisations.
• Build, mentor, and scale a cross‑functional growth organisation — spanning performance, lifecycle, and data.
• Own growth analytics and performance reporting, partnering with Finance to track and forecast key KPIs such as sign‑ups, sales pipeline, CAC, and ROI.

What You’ll Bring

• 12+ years of experience in growth marketing with a strong track record across paid, organic, and owned channels within B2B tech or product‑led organisations.
• Proven ability to design and execute strategies that target mid‑market customers—ideally within product‑ or technology‑focused firms—and demonstrated success driving growth for companies with 500–1,000+ employees.
• Deep experience in building and scaling B2B growth marketing functions, including defining strategy, leading cross‑functional initiatives, and operationalising growth at scale.
• Comprehensive understanding of social, CRO, and lifecycle marketing, with bonus points for LLMO or AI‑native marketing experience.
• Proven success driving adoption and revenue in PLG environments through experimentation, activation, and data‑led optimisation.
• Advanced analytical and data‑driven thinking.
• Clear communicator and collaborative partner across Finance, Product, Sales, and Marketing teams.
• Proven track record of leading high‑performing teams, fostering growth, accountability, and innovation.

Hiring Process

• Initial conversations
• 30‑minute introductory call with a member of our Talent team
• 30‑minute introductory chat with our VP Marketing
• 30‑minute discussion with our Product Marketing Lead
• Core interviews
• Four 30‑minute conversations with key stakeholders (Head of Finance, VP Marketing, COO, VP Sales)
• Final stage
• 30‑minute closing conversation with our CEO
• Optional team meet‑and‑greet (on request)
• Offer call (if it’s a mutual fit)

Compensation Range: £115 K – £140 K

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