Head of Growth Marketing

Overview

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Attio is on a mission to redefine CRM for the AI era. We\’re building the first AI-native CRM – designed for the most ambitious go-to-market teams. We recently announced our $52M Series B, led by GV (Google Ventures), with support from Redpoint, Balderton, Point Nine, and 01A. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality – from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

We\\\’re looking for a Head of Growth Marketing to lead Attio\\\’s growth efforts – focusing on customer acquisition and reporting to the VP of Marketing. This is a senior, high-impact role suited to a proven B2B growth leader with experience driving results in mid-market environments, complementing Attio\\\’s strong foundation in SME and start-up growth.

What you\\\’ll do

• Lead the Growth Engine: Own and scale Attio\\\’s demand generation strategy across paid, organic, and lifecycle channels – building a sophisticated, data-driven growth engine that targets and converts mid-market customers.
• Drive Paid Acquisition: Design, launch, and optimise multi-channel paid campaigns (search, social, display, and beyond) that deliver measurable acquisition, ROI, and pipeline growth in a B2B context.
• Build Organic Growth Loops: Experiment with and scale community, referral, and LLMO strategies to fuel sustainable, organic growth.
• Develop Targeted Programmes: Create and manage audience-specific initiatives (e.g. start-up programmes, affiliate partnerships, and mid-market outreach programmes) that expand reach and accelerate adoption.
• Optimise Lifecycle & Retention: Develop lifecycle marketing programmes that drive activation, conversion, and engagement across the funnel – ensuring efficient acquisition and retention of mid-market accounts.
• Champion Conversion Optimisation: Collaborate with the marketing site team to lead pre-activation CRO experiments, and partner with Product to drive post-activation optimisations that improve conversion and engagement.
• Scale a High-Performing Growth Function: Build, mentor, and scale a cross-functional growth organisation – spanning performance, lifecycle, and data – while leading cross-departmental initiatives that align Marketing, Sales, and Product around shared growth goals.
• Measure, Forecast & Report: Own growth analytics and performance reporting, partnering with Finance to track and forecast key KPIs such as sign-ups, sales pipeline, CAC, and ROI, ensuring full transparency and accountability.

What you\\\’ll bring

• Extensive Growth Marketing Experience: 12+ years of experience in growth marketing, with a strong track record of success across paid, organic, and owned channels within B2B tech or product-led organisations.
• Mid-Market B2B Expertise: Proven ability to design and execute strategies that target mid-market customers – ideally within product- or technology-focused firms – and demonstrated success driving growth for companies with 500-1,000+ employees.
• Leadership in Scaling Growth Functions: Deep experience in building and scaling B2B growth marketing functions, including defining strategy, leading cross-functional initiatives, and operationalising growth at scale.
• Full-Funnel Strategic Insight: Comprehensive understanding of social, CRO, and lifecycle marketing, with bonus points for LLMO or AI-native marketing experience.
• Product-Led Growth Mindset: Proven success driving adoption and revenue in PLG environments through experimentation, activation, and data-led optimisation.
• Analytical & Data-Driven Thinking: Advanced ability to analyse data, extract insights, and build actionable strategies grounded in experimentation and measurable impact.
• Exceptional Communication & Collaboration: A clear communicator and collaborative partner across Finance, Product, Sales, and Marketing teams, able to align diverse stakeholders around shared outcomes.
• Inspiring Leadership: A proven track record of leading high-performing teams, fostering growth, accountability, and innovation while delivering exceptional results.

What does the hiring process look like?

• Initial conversations
  • 30-minute introductory call with a member of our Talent team
  • 30-minute introductory chat with our VP Marketing
  • 30-minute discussion with our Product Marketing Lead

• Core interviews
  • This stage includes four 30-minute conversations with key stakeholders, designed to explore your approach, experience, and leadership style from different perspectives.
  • You\\\’ll meet with our Head of Finance, VP Marketing, COO, and VP Sales – each discussion covers a distinct area with minimal overlap.
  • We typically schedule these conversations on the same day or within 24 hours to create a smooth, cohesive experience – similar to a modern \\\”on-site\\\” stage.

• Final stage
  • 30-minute closing conversation with our CEO
  • Optional team meet-and-greet (on request)
  • Offer call (if it\\\’s a mutual fit)

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