Growth Marketing Lead

Attio is on a mission to redefine CRM for the AI era. We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Growth Marketing Lead to own and drive Attio’s demand generation efforts — with a strong focus on mid‑market customer acquisition — reporting into the VP of Marketing. This is a senior early‑leader role for a hands‑on B2B growth marketer with deep demand generation experience, who’s excited to build, iterate, and scale what works in a high‑growth, product‑led SaaS environment.

What you’ll do

• Own Mid-Market Demand Generation: Design, execute, and scale Attio’s demand generation strategy for mid‑market customers — with a clear focus on pipeline creation, sales velocity, and revenue impact across the full funnel.
• Support Sales & SDR Motion: Partner closely with Sales and SDR teams to support outbound efforts through targeted campaigns, enablement assets, sequencing support, and insights that improve conversion and meeting quality.
• Run Account-Based Marketing: Own and evolve Attio’s ABM approach for mid‑market and high‑intent accounts — working cross‑functionally to identify target accounts, tailor messaging, and coordinate multi‑channel engagement.
• Build Mid‑Funnel Content Flywheels: Develop and scale mid‑funnel content programs (e.g., case studies, product narratives, workshops, playbooks, and customer proof) that nurture interest, educate buying groups, and accelerate deals through the pipeline.
• Develop Targeted GTM Programs: Create and run audience‑specific initiatives (e.g., mid‑market campaigns, partner programs, and verticalised plays) that increase relevance, engagement, and adoption.
• Optimise Lifecycle & Activation: Partner with Product, Sales, and Customer teams to build lifecycle programs that drive activation, conversion, and retention — improving funnel efficiency end‑to‑end.
• Be Hands‑On, Then Scale: Operate hands‑on initially — owning execution, experimentation, and delivery — with scope to help shape and scale the growth function as Attio continues to grow.

What you’ll bring

• Strong Demand Generation Experience: 7–10+ years in B2B growth or demand generation roles, with a proven track record of driving pipeline and revenue through paid and owned channels.
• Mid-Market B2B Focus: Hands‑on experience targeting and converting mid‑market customers in a SaaS or PLG environment, with a strong understanding of longer buying cycles and multi‑stakeholder journeys.
• Execution-First Mindset: Comfortable rolling up your sleeves — testing, iterating, and optimising — rather than operating purely at a strategic level.
• Full-Funnel Growth Knowledge: Strong grasp of demand generation, lifecycle marketing, content marketing, and experimentation; experience with AI‑native or LLM‑optimised growth strategies is a bonus.
• Analytical & Outcome-Driven: Highly data‑literate, with the ability to translate insights into clear actions and measurable impact.
• Collaborative Operator: A strong cross‑functional partner to Product, Sales, Finance, and Marketing — able to align stakeholders and move quickly.
• Growth Trajectory: Excited by a role with clear runway — where strong performance can evolve into broader leadership and ownership as the growth function scales.

What does the hiring process look like?

• Initial Conversations: 30‑minute introductory call with our Executive Search Partners at Growth & Company.
• 30‑minute introductory chat with our VP Marketing.
• Core Interviews: 30‑minute interview with our VP Sales.
• 90‑minute in‑person workshop with our VP Marketing and Senior Growth Marketing Manager.
• Final Stage: 30‑minute closing conversation with our CEO.
• Optional team meet‑and‑greet (on request).
• Offer call (if it’s a mutual fit).