Head of Growth Marketing in City of London

Attio is on a mission to redefine CRM for the AI era. We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Head of Growth Marketing to lead Attio’s growth efforts — focusing on customer acquisition and reporting to the VP of Marketing. This is a senior, high-impact role suited to a proven B2B growth leader with experience driving results in mid-market environments, complementing Attio’s strong foundation in SME and start-up growth.

What you'll do

• Lead the Growth Engine: Own and scale Attio’s demand generation strategy across paid, organic, and lifecycle channels — building a sophisticated, data-driven growth engine that targets and converts mid-market customers.
• Drive Paid Acquisition: Design, launch, and optimise multi-channel paid campaigns (search, social, display, and beyond) that deliver measurable acquisition, ROI, and pipeline growth in a B2B context.
• Build Organic Growth Loops: Experiment with and scale community, referral, and LLMO strategies to fuel sustainable, organic growth.
• Develop Targeted Programmes: Create and manage audience-specific initiatives (e.g. start-up programmes, affiliate partnerships, and mid-market outreach programmes) that expand reach and accelerate adoption.
• Optimise Lifecycle & Retention: Develop lifecycle marketing programmes that drive activation, conversion, and engagement across the funnel — ensuring efficient acquisition and retention of mid-market accounts.
• Champion Conversion Optimisation: Collaborate with the marketing site team to lead pre-activation CRO experiments, and partner with Product to drive post-activation optimisations that improve conversion and engagement.
• Scale a High-Performing Growth Function: Build, mentor, and scale a cross-functional growth organisation — spanning performance, lifecycle, and data — while leading cross-departmental initiatives that align Marketing, Sales, and Product around shared growth goals.
• Measure, Forecast & Report: Own growth analytics and performance reporting, partnering with Finance to track and forecast key KPIs such as sign-ups, sales pipeline, CAC, and ROI, ensuring full transparency and accountability.

What you’ll bring

• Extensive Growth Marketing Experience: 12+ years of experience in growth marketing, with a strong track record of success across paid, organic, and owned channels within B2B tech or product-led organisations.
• Mid-Market B2B Expertise: Proven ability to design and execute strategies that target mid-market customers — ideally within product- or technology-focused firms — and demonstrated success driving growth for companies with 500–1,000+ employees.
• Leadership in Scaling Growth Functions: Deep experience in building and scaling B2B growth marketing functions, including defining strategy, leading cross-functional initiatives, and operationalising growth at scale.
• Full-Funnel Strategic Insight: Comprehensive understanding of social, CRO, and lifecycle marketing, with bonus points for LLMO or AI-native marketing experience.
• Product-Led Growth Mindset: Proven success driving adoption and revenue in PLG environments through experimentation, activation, and data-led optimisation.
• Analytical & Data-Driven Thinking: Advanced ability to analyse data, extract insights, and build actionable strategies grounded in experimentation and measurable impact.
• Exceptional Communication & Collaboration: A clear communicator and collaborative partner across Finance, Product, Sales, and Marketing teams, able to align diverse stakeholders around shared outcomes.
• Inspiring Leadership: A proven track record of leading high-performing teams, fostering growth, accountability, and innovation while delivering exceptional results.

What does the hiring process look like?

• Initial conversations: 30-minute introductory call with a member of our Talent team, 30-minute introductory chat with our VP Marketing, 30-minute discussion with our Product Marketing Lead.
• Core interviews: This stage includes four 30-minute conversations with key stakeholders, designed to explore your approach, experience, and leadership style from different perspectives. You’ll meet with our Head of Finance, VP Marketing, COO, and VP Sales — each discussion covers a distinct area with minimal overlap. We typically schedule these conversations on the same day or within 24 hours to create a smooth, cohesive experience — similar to a modern “on-site” stage.
• Final stage: 30-minute closing conversation with our CEO, optional team meet-and-greet (on request), offer call (if it’s a mutual fit).