This is where beer, people and good times come together. As our Activation Executive, you'll be out and about bringing Attic to life – from buzzing pubs and bars to festivals, events and everything in between. You'll be the link between our sales and marketing teams, dreaming up and delivering exciting activations, building relationships with the people pouring our beers and finding creative ways to get more people drinking Attic.
It's about more than just getting our beer into people's hands. It's about creating experiences, building a community and giving people another reason to choose Attic. You'll have your finger on the pulse of what's happening locally, spotting opportunities, making connections and bringing fresh ideas to the table. Whether it's taking over a venue, activating at an event or coming up with the next big idea, you'll help make Attic the beer people see, talk about and come back for.
About Attic
We're an independent Birmingham brewery on a mission to become the Midlands' best-loved beer brand. From Intuition - our flagship pale, to our award-winning lagers and ever-growing cask range, we're all about brewing great beer for everyone to enjoy.
We're proud to be Birmingham's biggest and fastest-growing brewery, with an incredible 86% year-on-year growth and our Attic Cask range growing by a massive 121%. In the last 12 months, we've taken huge strides, getting our beers into more pubs, bars, supermarkets and venues than ever before.
As our presence continues to grow, we want to make sure our brand makes just as big an impression as our beer. That's why we're looking for an energetic, creative and hands-on Activation Executive to help take Attic to the next level. This is a brand-new opportunity born out of our growth, giving you the chance to get out there, make things happen and play a huge part in the next chapter of Attic.
ABOUT YOU
- Passionate Ambassador: Genuine enthusiasm for beer, hospitality and pubs.
- People Person: Outgoing, engaging, and confident in striking up conversations with consumers, venue staff, and management.
- Self-Motivated & Organised: Ability to manage your own calendar, coordinate event logistics,
- and handle multiple activations efficiently.
- Flexibility: Willingness to work evening and weekend events as required by the nature of field activations and trade events.
- Mobility: Clean UK driving licence and willingness to travel within the local sales territory.
- Values Alignment: Embody and demonstrate our core values:
- Customer Focus: The customer might not always be right, but we always do what’s right for the customer
- Positivity: We always make decisions which have a positive impact, by being proactive and remaining cheerful in the face of adversity
- Efficiency: Even a little can go a long way by managing time and energy smartly.
- Previous experience in hospitality, drinks trade sales, field marketing, or event execution is desirable but not essential.
KEY RESPONSIBILITIES
Field & On-Trade Activation
- Venue Engagement: Build strong, friendly relationships with key trade accounts, venue managers, and bar staff across the local region.
- Network Building: Proactively build and maintain a strong industry network to ensure Attic secures brand-building opportunities early.
- Account Activations: Plan, organize, and host high-impact social events, meet-the-brewer nights, and tasting sessions in partner venues.
- Merchandising & Point Of Sale (POS): Ensure optimal brand visibility in venues through creative POS placement, branded glassware, menu inclusions, and product positioning.
- Staff Training & Education: Conduct fun, engaging staff training sessions for venue teams to build brand advocacy and beer knowledge across our lineup.
Event & Festival Execution
- Event Management: Coordinate and run brand presence at beer festivals, local pop-ups, community events, and trade shows.
- Logistics & Setup: Manage event inventory, pouring equipment, merch setup, and branding collaterals to ensure flawless event execution.
- Consumer Sampling: Drive trial and enthusiasm by conducting direct-to-consumer samplings and telling the Attic story authentically.
- Cross-Team Collaboration: Work closely with the commercial team to support new account openings and boost rate-of-sale in existing venues.
- Content Creation: Capture dynamic on the ground photos and short video content during activations and events for the marketing team to share on social channels.
- Insight & Feedback: Gather venue and drinker feedback, local market trends, and competitor activity to report back to the wider team.
- Further Brand Strategy: Work with marketing team to produce activations and events that support Attic’s long term brand goals.
WHAT WE OFFER
- The opportunity to join a dynamic, inclusive and ambitious company
- Improved staff pension scheme (with up to 6% company matched pension contributions once
- eligible and subject to certain conditions)
- Full time annual leave allowance of 28 days per year with an extra day added every year after 2-years service (up to a maximum of 33 days total)
- BrightHR & BrightSafe Apps offering employee assistance programmes and training
- 40% staff discount (for webshop and taprooms)
- 25% staff discount for Deathrow venues (Deathrow Pizza, Hare & Hounds, The Plough)
- Access to a monthly praise/reward scheme
- Staff beer fridge
- Free post shift drink during taproom hours
- Weekly fruit baskets for staff
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