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For Companies At a Glance
- Tasks: Lead product marketing strategy and execution in a dynamic, fast-paced environment.
- Company: Join a transformative tech company with an AI-driven platform.
- Benefits: Flexible work model, generous holiday, private medical insurance, and enhanced parental leave.
- Why this job: Shape the future of our product narrative and make a real impact.
- Qualifications: 8+ years in product marketing, strong communication, and cross-functional relationship skills.
- Other info: Opportunity for significant influence and career growth in a small team.
The predicted salary is between 90000 - 120000 £ per year.
About The Role
We are in a period of significant product and commercial transformation, and we need a senior Product Marketing Lead to own and drive this evolution from a go-to-market perspective. This is a hands-on, high-impact, end-to-end product marketing role in a small, fast-moving team where you will be expected to shape strategy and deliver execution in equal measure. You will be the connective tissue between Product, Marketing, Sales, and Customer Success, ensuring our positioning, messaging and market intelligence keep pace with our product ambitions. Please note this role is offered on a fixed-term basis for 12 months. Ideally, we would be looking for the successful candidate to start mid-June or early July.
Why This Role?
- A category-defining moment: You will be joining at a transformational stage, helping shape the GTM narrative as our platform and product strategy evolves. Few PMM roles offer this level of strategic influence.
- Backed by Product: You won’t be dressing up a weak product story. You will be working with a differentiated, AI-driven platform with a roadmap that resonates with buyers today and builds long-term value.
- End-to-end ownership: This is a full-spectrum product marketing role. From strategy through to execution, you will own the lot.
Salary
We are able to offer between £90–120K depending on experience.
In person and remote working balance
We embrace a flexible hybrid work model. While we don’t mandate specific office days, we ask Attesters to work on-site 2 days per week. This approach allows us to collaborate in person, while ensuring enough time remotely for deep, focused work.
What You Will Be Doing
- GTM Strategy & Product Positioning (~40%): Own the go-to-market strategy as our platform evolves. This means defining positioning and messaging as our product offering expands, crafting compelling narratives that resonate across different buyer personas, and building launch frameworks that can scale. You will partner closely with Product to translate roadmap into market-ready stories and with Marketing peers to deliver category-leading campaigns.
- Cross-Functional Partnership & Influence (~20%): Act as the strategic bridge between Product, Marketing, Sales and Customer Success. You will need to build trust and credibility quickly, align multiple stakeholders around a shared narrative, and be comfortable challenging and influencing at senior levels. In a small team, relationships are everything. Your first 90 days will be critical: mapping the landscape, identifying the gaps, and positioning yourself as the coordinator and orchestrator who fills them.
- Competitive Intelligence (~15%): Be the company’s central hub for competitive intelligence. This means building and maintaining a competitive framework, distilling insights into actionable guidance, and ensuring the entire organisation, from leadership to front-line teams, operates from the same understanding of the competitive landscape.
- Sales & Customer Team Enablement (~10-15%): Equip Sales and Customer-facing teams with the tools, training and content they need to win. This includes battle cards, pitch decks, objection handling, product one-pagers, and running enablement sessions. You will make sure front-of-house teams can articulate our value proposition with confidence.
- Hands-On Execution (~10-15%): We are a small team, so this isn’t a "strategy then delegate" role. You will be writing copy, building decks, running workshops, pulling data, and shipping work. If you are someone who needs a large team to execute through, this isn’t the right fit.
What You Bring
- 8+ years in product marketing, ideally in B2B SaaS or technology platforms
- Experience working through a period of significant product or commercial transformation, whether that’s a platform evolution, major repositioning, new market entry or portfolio expansion
- Proven ability to develop differentiated positioning and messaging in competitive markets
- Track record of building strong cross-functional relationships quickly, particularly with Product and Sales leadership
- Experience building and running competitive intelligence programmes that keep the whole company informed, not just ad-hoc research
- Comfortable operating at both strategic and executional levels; you’re as happy writing a positioning doc as you are presenting to the leadership team
- Strong communicator who can simplify complex product narratives for different audiences
- A polished self-starter who thrives with autonomy and doesn’t wait to be told what to do
Nice to Haves
- Experience in consumer insights, research technology or adjacent data-driven categories
- Familiarity with AI-native product positioning and the evolving buyer conversation around AI
- Experience enabling sales teams selling into enterprise research and insights buyers
Our Benefits
- Work from anywhere up to 20 days a year
- 25 days holiday per year plus additional festive days
- Private Medical Insurance
- 1 day per quarter to do charity or community work
- Enhanced parental leave (18 weeks paid leave for Primary carer)
- Up to 12 weeks paid leave for premature births and neonatal care
- Paid leave for IVF and fertility treatment and pregnancy loss
We want to give everyone the opportunity to showcase their best selves during the interview process and beyond. Do let us know if there are any adjustments you’d like to make to ensure it’s more inclusive – we’re learning too, so we’re more than happy to adapt and accommodate where possible. Unfortunately, we cannot offer visa sponsorship at this time.
Product Marketing Lead employer: Attest
Contact Detail:
Attest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their go-to-market strategy. Show them you mean business!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role. You want to convey your passion for product marketing and how you can drive their product evolution forward.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in product marketing, especially in B2B SaaS or tech platforms, and how it aligns with our needs at StudySmarter.
Showcase Your Strategy Skills: We want to see your strategic thinking! In your application, share examples of how you've developed go-to-market strategies or crafted compelling narratives that resonate with different buyer personas. This is key for us!
Highlight Cross-Functional Collaboration: Since this role involves working closely with various teams, make sure to mention your experience in building strong relationships across departments. We love seeing how you’ve influenced and collaborated with Product, Sales, and Customer Success teams.
Be Authentic and Engaging: Let your personality shine through in your application! We appreciate a polished self-starter who can simplify complex ideas. So, don’t hesitate to show us your communication style and how you can connect with different audiences.
How to prepare for a job interview at Attest
✨Know Your Product Inside Out
Before the interview, dive deep into the company's product offerings. Understand the unique selling points and how they fit into the market landscape. This will help you articulate compelling narratives and demonstrate your ability to shape the go-to-market strategy.
✨Build Cross-Functional Relationships
Since this role requires collaboration with various teams, think about how you can showcase your relationship-building skills. Prepare examples of how you've successfully worked with Product, Sales, and Customer Success in the past to align stakeholders around a shared narrative.
✨Showcase Your Competitive Intelligence Skills
Be ready to discuss how you've built competitive frameworks in previous roles. Highlight specific instances where your insights led to actionable strategies that informed the entire organisation. This will demonstrate your capability to be the central hub for competitive intelligence.
✨Demonstrate Hands-On Execution
This role is all about end-to-end ownership, so come prepared with examples of your hands-on work. Whether it's writing copy, building decks, or running workshops, show that you're not just a strategist but also someone who thrives on execution and can deliver results.