Product Marketing Lead in London

About the Role

We are in a period of significant product and commercial transformation, and we need a senior Product Marketing Lead to own and drive this evolution from a go-to-market perspective. This is a hands-on, high-impact, end-to-end product marketing role in a small, fast-moving team where you will be expected to shape strategy and deliver execution in equal measure. You will be the connective tissue between Product, Marketing, Sales, and Customer Success, ensuring our positioning, messaging, and market intelligence keep pace with our product ambitions.

Please note this role is offered on a fixed term basis for 12 months. Ideally, we would be looking for the successful candidate to start mid-June or early July.

Why This Role?

• A category-defining moment: You will be joining at a transformational stage, helping shape the GTM narrative as our platform and product strategy evolves. Few PMM roles offer this level of strategic influence.
• Backed by Product: You won’t be dressing up a weak product story. You will be working with a differentiated, AI-driven platform with a roadmap that resonates with buyers today and builds long-term value.
• End-to-end ownership: This is a full-spectrum product marketing role. From strategy through to execution, you will own the lot.

Salary: We are able to offer between £90–120K depending on experience.

In person and remote working balance: We embrace a flexible hybrid work model. While we don’t mandate specific office days, we ask Attesters to work on-site 2 days per week. This approach allows us to collaborate in person while ensuring enough time remotely for deep, focused work.

What You Will Be Doing

• GTM Strategy & Product Positioning (~40%): Own the go-to-market strategy as our platform evolves. This means defining positioning and messaging as our product offering expands, crafting compelling narratives that resonate across different buyer personas, and building launch frameworks that can scale. You will partner closely with Product to translate the roadmap into market-ready stories and with Marketing peers to deliver category-leading campaigns.
• Cross-Functional Partnership & Influence (~20%): Act as the strategic bridge between Product, Marketing, Sales, and Customer Success. You will need to build trust and credibility quickly, align multiple stakeholders around a shared narrative, and be comfortable challenging and influencing at senior levels. In a small team, relationships are everything. Your first 90 days will be critical: mapping the landscape, identifying the gaps, and positioning yourself as the coordinator and orchestrator who fills them.
• Competitive Intelligence (~15%): Be the company’s central hub for competitive intelligence. This means building and maintaining a competitive framework, distilling insights into actionable guidance, and ensuring the entire organisation, from leadership to front-line teams, operates from the same understanding of the competitive landscape.
• Sales & Customer Team Enablement (~10-15%): Equip Sales and Customer-facing teams with the tools, training, and content they need to win. This includes battle cards, pitch decks, objection handling, product one-pagers, and running enablement sessions. You will make sure front-of-house teams can articulate our value proposition with confidence.
• Hands-On Execution (~10-15%): We are a small team, so this isn’t a 'strategy then delegate' role. You will be writing copy, building decks, running workshops, pulling data, and shipping work. If you are someone who needs a large team to execute through, this isn’t the right fit.

What You Bring

• 8+ years in product marketing, ideally in B2B SaaS or technology platforms.
• Experience working through a period of significant product or commercial transformation, whether that’s a platform evolution, major repositioning, new market entry, or portfolio expansion.
• Proven ability to develop differentiated positioning and messaging in competitive markets.
• Track record of building strong cross-functional relationships quickly, particularly with Product and Sales leadership.
• Experience building and running competitive intelligence programmes that keep the whole company informed, not just ad-hoc research.
• Comfortable operating at both strategic and executional levels; you’re as happy writing a positioning document as you are presenting to the leadership team.
• Strong communicator who can simplify complex product narratives for different audiences.
• A polished self-starter who thrives with autonomy and doesn’t wait to be told what to do.

Nice to Haves

• Experience in consumer insights, research technology, or adjacent data-driven categories.
• Familiarity with AI-native product positioning and the evolving buyer conversation around AI.
• Experience enabling sales teams selling into enterprise research and insights buyers.

Our benefits:

• Work from anywhere up to 20 days a year.
• 25 days holiday per year plus additional festive days.
• Private Medical Insurance.
• 1 day per quarter to do charity or community work.
• Enhanced parental leave (18 weeks paid leave for Primary carer).
• Up to 12 weeks paid leave for premature births and neonatal care.
• Paid leave for IVF and fertility treatment and pregnancy loss.

We want to give everyone the opportunity to showcase their best selves during the interview process and beyond. Do let us know if there are any adjustments you would like to make to ensure it’s more inclusive – we’re learning too, so we’re more than happy to adapt and accommodate where possible.

Unfortunately, we cannot offer visa sponsorship at this time.