At a Glance
- Tasks: Lead growth marketing strategies using AI/ML to drive customer acquisition and retention.
- Company: Join a dynamic B2B SaaS company focused on innovation and market expansion.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making and continuous improvement.
- Why this job: Make a significant impact by shaping marketing strategies that drive real business results.
- Qualifications: 7+ years in B2B SaaS marketing with expertise in multi-channel strategies and AI/ML.
The predicted salary is between 80000 - 100000 £ per year.
Requirements
- You will have 7+ years B2B SaaS growth marketing experience with a proven track record of scaling revenue through multi-channel acquisition, retention optimisation, and market expansion strategies.
- (Desirable) Ideally, you will have had B2B SaaS experience with an understanding of complex customer journeys and stakeholder needs.
- You will have demonstrated expertise in marketing automation and AI/ML technologies.
- You will have a proven track record of performance accountability with clear ROI and business impact measurement.
- You will be proficient in optimisation techniques and A/B testing methodologies.
- You will have exceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholders.
What the job involves
- You will develop a comprehensive growth marketing strategy aligned with business goals across the entire customer lifecycle.
- You will own multi-channel digital strategy including paid acquisition, search, email, social media, and display advertising across UK/US markets.
- You will create and execute comprehensive marketing strategies to attract, convert, and expand customer relationships through data-driven marketing, sales, and customer team alignment.
- You will establish systematic testing frameworks and a growth experimentation culture across all channels.
- You will leverage generative AI tools for scaled content creation, A/B testing, and real-time optimisation.
- You will own the website strategy in partnership with the Head of Brand and Content.
- You will design self-service conversion pathways that guide prospects from initial awareness through product education to purchase decisions.
- You will own growth metrics, forecasting, and attribution modelling across the entire customer funnel in partnership with Commercial leaders.
Growth Marketing Lead AI/ML, Multi-Channel SaaS in London employer: Attest
As a Growth Marketing Lead in our innovative Multi-Channel SaaS company, you will thrive in a dynamic work culture that champions creativity and collaboration. We offer competitive benefits, including professional development opportunities and a commitment to leveraging cutting-edge AI/ML technologies, ensuring you are at the forefront of industry advancements. Join us in our vibrant UK/US markets where your expertise will directly impact our growth trajectory and foster meaningful relationships with our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead AI/ML, Multi-Channel SaaS in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B SaaS space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes, especially those involving AI/ML technologies. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising your storytelling. Be ready to articulate your strategies and results in a way that resonates with diverse stakeholders. Remember, it’s all about showcasing your impact!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it gives you a direct line to us, making it easier to stand out from the crowd.
We think you need these skills to ace Growth Marketing Lead AI/ML, Multi-Channel SaaS in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your 7+ years of B2B SaaS growth marketing experience and any specific achievements that showcase your ability to scale revenue through multi-channel strategies.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use examples from your past roles to show how you've used marketing automation and AI/ML technologies to drive results. We want to see your expertise in action!
Be Data-Driven:Since we’re all about data-driven marketing, include metrics and KPIs that illustrate your impact. Talk about your experience with A/B testing and how it has led to measurable improvements in your previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share your vision for growth marketing and how you plan to leverage generative AI tools to enhance our strategies. Remember to apply through our website!
How to prepare for a job interview at Attest
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experiences. Talk about how you've scaled revenue, optimised retention, and expanded markets. This will show that you understand the importance of performance accountability and ROI.
✨Master the Customer Journey
Brush up on your understanding of complex customer journeys and stakeholder needs. Be ready to discuss how you've navigated these in previous roles, and how you can apply that knowledge to develop a comprehensive growth marketing strategy.
✨Showcase Your Tech Savvy
Since this role involves AI/ML technologies and marketing automation, be prepared to discuss your experience with these tools. Share specific examples of how you've leveraged them for A/B testing and optimisation, as well as any generative AI tools you've used for content creation.
✨Communicate Clearly
Exceptional communication skills are key for this position. Practice articulating complex strategies in a simple way. Think about how you would explain your multi-channel digital strategy to diverse stakeholders, ensuring clarity and engagement.
